John Johnson Strategic
Resume:
John Johnson
Senior Strategic Executive *** Johnson Ave., Bohemia, NY 11716
**********@*****.***
Accomplished plan executioner with entrepreneurial spirit. Recognized for ability to grasp company
vision, research markets to determine viability, contribute to overall strategy and positioning. Ability
to execute game plan dealing with current market forces and budgetary guidelines. Versatile skill sets
in areas of telecommunications infrastructure, (fiber-optic facilities, switching, Internet backbone,
wireless technologies) and regulatory. Marketing aptitudes in digital or variable data marketing, offset,
digital printing, ecommerce software as it applies to W2P (web to print) and digital presses. Strong
knowledge of direct mail, mailing lists, direct-marketing programs including the outsourcing of
multiple manufacturing disciplines (offset printing, promotional items, customized apparel). Worked
on multiple projects interacting with strategic, financial, design, program management and project
management professionals in three major market segments.
Research & Due Diligence
Regulatory
Client Relations
Purchasing & Outsourcing Business Plan Authoring
Patent Research
Strategic Planning
Vendor Relations Sales & Marketing
Project/Program Management
Software Evaluation/Testing
Vendor Coordination (Multiple)
Career Progression
Confidential.....................................................................................................................2008 - Present
Consulting Contract to assist strategic building of franchise business on Long Island. Design of sales and marketing strategy, and strategic direction of recruitment firm for long-time friend leaving the corporate world.
Market Consultants Inc.
President...............................................................................................................................2004 - 2008
Established intelligent marketing on-demand print firm to service unique small businesses with a focus on variable data marketing. Due to lack of outsource providers in the space, researched, financed and implemented complete digital print facility with the deployment of the Nexpress 2100, Xerox Docutechs and digital bindery equipment. Moved this to an outsource model once market developed. After outsourcing the shop, negotiated major licensing franchise agreement with GM to service their dealerships with personalized print, promotional and apparel items via online webfront store. Designed, implemented and executed the plan in less than 12 months on a shoe-string budget. Negotiated 5 contracts with GM to execute plan, trained reps across nation to call on dealership franchises and performed due diligence to procure 10 vendors in strategic areas across the country to fulfill all requests. Programmed site using ASP 3rd party provider enabling all orders to go directly to vendor and be drop-shipped in small quantities to franchise dealerships. All 600 products were customizable by dealerships online.
NEDD
VP Business Development/Marketing/Regulatory................................................................2000 - 2004
Recruited to work with this niche wireless firm by a former long time executive of New England
Telephone to design and build alternative interoffice facilities between telephone locations known
as “Dark Air”. Project involved co-authoring of 3 patents, filing for CLEC status in more than a
dozen states, regulatory representation, venture capital fundraising, full business plan responsibility
and research as well as financial modeling for plan validation. Program required the securing of
spectrum and site visits to every tandem and major Verizon switching facility in NE.
Level 3 Communications
Carrier Collocation & Facilities, New England.......................................................................1999 - 2000
Responsible for all sales to carriers seeking collocation and circuits from Boston to New York City. Level 3 is now the only surviving major nationwide carrier due to the meltdown of 2000-2001 which included Enron and Worldcom.
Strategic CLEC Accounts Manager......................................................................................1998 - 1999
Was moved out of the ISP group into Competitive Local Exchange Group or (CLECs). Began relations, incorporated vendor partners and closed the largest sale on record in 1998 in the United States (125 million plus - Level 3 share - 12 million). Other vendors included INS, Cisco and New England Optical Networks. (NEON). Plan included collocation facilities and fiber optic networks reaching from Boston to New York to Washington DC. Eight months of negotiations, vendor relations and financial modeling. This was on the cusp of the ratification of the 1996 Telecommunications Reform Act in which previous agents of the RBOCs all attempted to build out their own facilities-based networks. This was the largest undertaking by any CLEC in the
land and though they were forced into Chapter 11, they came out as the only surviving new CLEC in the NE area due to the integrity of their network. President’s Club and other honors.
Account Manager ISPs - New England (originally with XCOM)..............................................1997-1998
Hired to grow the first wholesale ISP network of the ISP explosion. Company discovered software
switching as an alternative to Nortel or Lucent switches. After only about 6 months, firm was
purchased by Level 3 Communications due to its wholesale network and the reciprocal comp
interconnect agreement with Verizon (then Bell Atlantic). (Sole reason Level 3 survived dot.com
and 9/11). Level 3 made use of this agreement to fund a huge portion of its national fiber and
switchless network from 1998 to 2002 when the interconnect was adjusted in court battles.
Onward Communications
Consulting Partner................................................................................................................1995 - 1998
Brought on as the 3rd hire in a firm that would revolutionize web development. Having worked in the earliest stages of the Internet and the Web, I chose to work with this web-centric firm that was taking website development seriously. In only three short years, the firm built some of the most well though-out back-office solutions for what was then an up-and-coming high-tech group of companies. Clients included Concord Communications, Seagate Software, Netlink (acquired by Cabletron), Astea, Idealab (Intranetics - later sold to Webex), NEC, and other venture-backed startups. Firm built sites that had marketing matrices and measure-ment primarily for CMO and VP of Marketing intiatives. Strongest in new sales and strongest in net profit amongst peers. Firm also served Cahners, Digital Equipment and 3Com. Though projects were later managed by a project management team, first two years were managed by partners. Top producer 2 of 3 years.
Software
Advanced or Expert levels in Microsoft Office (Excel, Word, Photoshop), Adobe CS3 (Illustrator,
Photoshop, Acrobat, Indesign, Dreamweaver), Wordpress backoffice, 451 asp platform, Quark,
Google Earth (programming), Access & numerous utilities for db or programming and manipulation
of data.
Hobbies
Golf, charity work (orphanages in Guatemala, Thailand)
References available upon request
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