Remote Work Needed
Resume:
MBA with experience in Online Marketing and Product Management.
Objective
To work with a forward looking company or group who wants to make an impact on and substantially expand their markets internationally.
Summary of Qualifications
? More than 3 years experience creating and managing successful marketing initiatives for a leading national e-commerce B2C medical device supply company
? Proven ability to create, manage, and implement multiple projects while adapting to changes in timelines, deadlines, and project goals
? Innovative, self-motivated drive for success
? Successful track record of driving online sales conversions through search engine optimization (SEO)
? Manage Websites – Lead generation campaigns.
? Extensive knowledge of Online Media
? Adept at identifying and developing strategic marketing partnerships
Advanced Online Marketing Skills
? Search Engine Optimization (SEO) Marketing Analysis
? Banner Advertising PPC Advertising
? Contextual Advertising Content Development
? Affiliate Marketing Email Marketing
? Keyword Development Competitive Research
Executive Expertise
Strategic Marketing Development, Tactical Sales Planning/Implementation, Sales Team Selection, Training, Management, Domestic/International Marketing, Solutions Selling and Consulting, Healthcare Information Systems/Design/Marketing, Account Development and Management, Customer Support
Professional Expertise
Search Engine Marketer - http://uni.webceo.com/certified.php?id=46731534
September 2006 to Till Date at Zylog Systems Ltd. as “Assistant Manager - Marketing.”
Job Profile:
? Recruited to develop online marketing strategy and maximize ROI through increased web presence
? Responsible for all phases of online marketing and promotion strategy to generate leads from web site traffic
? Wrote and managed optimized contextual content
? Developed, optimized, and managed PPC, banner ad, and contextual ad campaigns
? Created and implemented linking strategy
? Provided monthly marketing analysis and ROI reports
? Managed marketing budget
? Put company websites on 1st page of natural listing for 2 of top 3 search engines
February 2005 – September 2006 at Axsellit Technologies Pvt Ltd. as “Product Marketing Manager.”
Job Profile:
Channel Management
? Responsible for driving revenue through channel partners within designated region.
? Support partners by conducting training, seminars, and presentations.
? Worked with Inside Channel Sales Reps for optimum efficiency.
? Built channel business by recruiting new channel partners.
? Support channel partner and corporate marketing activities in region.
? Kept management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
Introduced online and e-commerce methods to outdated reporting and delivery systems. Coordinated and conducted company presentations to internal staff, ensuring a working knowledge of products and product benefits, marketing strategies, sales techniques and new product development. Assembled several cross divisional teams to analyze and improve failing products. Assisted in determining software functionality requirements.
? Recruiting Alliance Partners for the company.
? Work out the business plan and implement it across the organization.
? Increased strategic marketing activities for distributors resulting in a 15% quarterly rise in distribution revenue.
? Implemented training procedures to make sure clients and tech support staff were well-versed in new versions of software products and other new electronic services.
? Meet with dealers, national accounts, end-users, and the sales force to define new product requirements and work with product development to document these requirements in product specifications.
? Work closely with the technical/scientific and manufacturing team in the development of a product life cycle plan.
? Responsibility for vitality and growth of product application/business unit.
? Work closely with team to understand new business and technical potential.
? Creation of new product specifications and introduction of new programs through marketing research to maintain product technical leadership.
? Manage the program definition, development and delivery of product lines developed in-house.
February 2004 - February 2005 at Sutherland Global Services as “Marketing Officer”
Worked in the Marketing Division for “Pitney Bowes”.
? Leading a team of 30 members.
? Cold Calling to US Business Customers, thus generating leads for Field Executives in US.
? Responsible for the product line of small business Clients.
? Close the sale wherever appropriate.
? Ensures that client requests are resolved in accordance with PBGS contract commitment.
? Provides timely updates to all client requests.
May 2000 - July 2002 at Net Vision Cyber Tech Limited as “Sales Engineer”
Job Profile: Has been working with the Marketing Division for US and UK Clients in cold calling and services and generating leads for field sales executives.
Research
? Identified prospects through various resources by gathering vital information and detailed analysis on their domain expertise, product and solutions offering and system requirements.
? Explored new possibilities of partnership by gauging their flexibility.
? Researched the financial stability of the prospect based on the number of employees, per capita income and revenue of the company.
? Profiled and analyzed the market segments using different parameters and requirements.
Marketing
? Was instrumental in creating a separate webpage focusing on global alliances and partnership.
? Individually executed marketing campaigns to increase the viewership of the website which in turn generated a lot of fresh leads and new business.
? Conducted fax and email campaigns specific to types of partnership category and also to specific domains.
? Involved in customer interaction with OEM, resellers, individual software vendors, VARS, and technology partners.
? Documented commercials and guides for training processes internally and externally towards product usage.
Sales
? Established contact with the identified prospect and projected the technical expertise of the company.
? Demonstrated the product features and functionalities to the clients including product customizations specific to their functional and environmental requirements.
? Responded and arranged for follow up meetings to answer the customer’s queries during the product evaluation.
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