Professional Executive Assistant/Office Manager
Resume:
Susan Laufer
Playa Del Rey, CA 90296
******@***.***
Education: UCLA-BS
Work History:
RSI
Director of National Accounts Food Service (Coffee and Tea)
*Responsible for hiring sales team and training across USA.
*Working with distributors and brokers to promote products, including allied products.
*Promoting products to large chains and to distributors/brokers.
*Budgeting and PG.
*Training and trade shows.
*Numerous other responsibilities that include growth and expansion of markets.
*Working with wholesale and licensed partners to increase sales. Order equipment, worked with architects, train employees, order products, assisted with all problems in the license department. Supports the implementation of company programs to ensure success.
First Choice Services
2008 to 2009
Senior Sales Account Representative-Los Angeles Area
Background: Responsible for marketing new and existing accounts for (OCS) office coffee services. This company is a distributor for Starbucks, Peet’s, Seattle's Best, Flavia, etc. I had a base of over 300 accounts which I established within my 10 years there. I brought the Starbucks and Peet’s name (along with other name brands) to the OCS environment.
Responsibilities:
* Identified and secured quality new OCS accounts in the Southern California area.
* Sales responsibilities included segmenting key markets and channels (entertainment, law firms, and architectural sectors).
*Presented verbal and written presentation.
*Conducted coffee and tea tasting.
*Assessing the property’s equipment.
*Designed setup and branding needs in the OCS environment.
On-going account management.
*Provided customer support, ensured customer satisfaction, product quality, training and brand recognition for wholes and licensed partners.
*Activities included scheduling equipment installation and calibration, preparation of roll-out materials, barista training, promotion execution, and order scheduling and problem resolution.
*Provided support and works with customer service and production teams to ensure efficient fulfillment of orders. *Developed and maintained training tools, ordering tools, and product information sheets.
Peet's Coffee and Tea
2005 to 1/2008
Southwest Regional Manager:
Background:
My duties include new account setup, setting up equipment, monitoring all customer accounts for quality control, ordering for new account. I also introduce new items to establish accounts, perform quarterly visits to 80 established accounts from Fresno to Las Vegas. I have increased sales by 23% I performed Q And A in both the “We Proudly Brew” program and Peet’s licensing division. My accounts include Sony Pictures, Warner Brothers, Wolfgang Puck, USC, the Queen Mary, and 80 additional accounts. Other responsibilities include gathering credit information, equipment purchasing, installation setup, working with equipment techs to assist in site inspections of new locations, order setup, and the consist training of Peet’s Tea standards to their customer base. Worked with licensed partners such as Bristol Farms, did Q/As. Ordered equipment, worked with architects and designers, trained and hired employees for partners. Supports the implementation of company programs to ensure success.
Responsibilities
*Identify and secure quality new accounts in Peet’s focused channels to aid team in achieving aggressive sales and profit targets.
* Sales responsibilities includes segmenting and targeting key markets and channels, presenting verbal and written presentations, conducting coffee and tea tasting and assessing the property’s equipment and branding needs.
*On-going account management.
*Provides customer support, ensuring customer satisfaction, product quality, training and brand presentation needs are met. Activities include scheduling equipment installation and calibration, preparation of roll-out materials, barista training, quality assurance audits, promotion execution, order scheduling and problem resolution.
*Maintains account files including information on equipment, ordering patterns, contact person(s), pricing, and profitability objectives.
*Provides support and works with customer service and production teams to ensure efficient fulfillment of order.
*Develops and maintains training tools, ordering tools, and product information sheets.
*Participates in event promotion (American Food Festival, etc.)
* Managing and training of staff.
First Choice Services
1995-2005
Senior Sales Account Representative-Los Angeles Area
Background: Responsible for marketing new and existing accounts for (OCS) office coffee services. This company is a distributor for Starbucks, Peet’s, Seattle's Best, Flavia, etc. I had a base of over 300 accounts which I established within my 10 years there. I brought the Starbucks and Peet’s name (along with other name brands) to the OCS environment.
Responsibilities:
* Identified and secured quality new OCS accounts in the Southern California area.
* Sales responsibilities included segmenting key markets and channels (entertainment, law firms, and architectural sectors).
*Presented verbal and written presentation.
*Conducted coffee and tea tasting.
*Assessing the property’s equipment.
*Designed setup and branding needs in the OCS environment.
*On-going account management
*Provided customer support, ensured customer satisfaction, product quality, training and brand recognition.
*Activities included scheduling equipment installation and calibration, preparation of roll-out materials, barista training, promotion execution, and order scheduling and problem resolution.
*Provided support and works with customer service and production teams to ensure efficient fulfillment of orders.
*Developed and maintained training tools, ordering tools, and product information sheets.
CB Commercial
1990-1994
Event Planner and Coordinator/Corporate Concierge
Duties: Responsible for tenant services for two large corporate buildings (2000 tenants) in the Los Angeles area. Responsibilities included event planning, catering, product promotion, writing and editing a monthly newsletter, and organizing and hiring of vendors for events.
Accomplishments:
Increased sales at both First Choice and Peets 20% annually.
Sent to Japan by FC for bringing in the most profitable account in 1990.
Increased regional accounts at Peets from 60 to 120 in first year.
Maintained excellent relationships with base accounts to receive over 28 referrals which turned into sales.
Created a sales system for tracking accounts increased sales by 10% in my region.
I am both hunter and a farmer. I can maintain a strong base of accounts while pursuing new accounts and avenues.
Skills:
*Sales experience within the food service and OCS sector
*Specialty coffee and tea experience.
*Superb customer service skills.
*Excellent written and oral communication skills.
*Strong initiative, motivation and self-management skills.
*Strong Word and Excel computer skills.
*Able to travel, live next to LAX.
* I also own a home in the Central Coast for Northern CA travel.
Contact this candidate