Manager Account Executive

DAVID SPERBER

**** ****** ****** • Studio City, CA • 91602 • Mobile 818-***-**** • ************@*****.***

DIRECTOR / SENIOR MANAGER OF PUBLIC RELATIONS

Specializing in Entertainment

Well-connected and achievement-driven communications professional who is recognized industry-wide for envisioning / rolling out memorable multimedia publicity campaigns for high-profile entertainment clients.

Adept at producing special events and executing red carpet arrivals and talent participation for numerous high-profile award shows, industry premiers, screenings, wrap parties, panels, and A-list celebrity charity events. Effectively respond to changing priorities in fast-paced environments while meeting time-critical – and competing – deadlines.

AREAS OF EXPERTISE

• Grassroots & Tactical Publicity Campaigning on Regional and National level

• Media Coaching for Talent and Executives

• Social Media Development and Execution

• Global Publicity Trip & Itinerary Coordination across the U.S. & Several International Territories

• Talent Accompaniment on National & International Tours

• Promotional / Media / Non-Profit Partnership & Alliance Formation • Press Conference Moderation

• Special Trade Issues Booking & Management

• Budget Management

• Clip / Photo Selection & Editing

• Classic & Electronic Press Kit Compilation

& Media Release Authoring

• Leadership & Supervision of Junior Publicists and Interns

• Multi-Person Photo Shoot Production

• Actor Interview & Photo Request Management

PROFESSIONAL EXPERIENCE

Earlier professional experience includes directing all aspects of domestic and global publicity for NBC’s “Days of Our Lives” and CBS’ “The Bold and The Beautiful” – the most watched television serial in the world at the time.

Lead Studio / Unit Publicist on the following series:

• Numb3rs - CBS

• The 4400 - USA

• Star Trek: Enterprise - UPN

• Jericho - CBS

• The Doctors – CBS Television Distribution • Girlfriends - UPN

• 7th Heaven – The CW

• Ghost Whisperer - CBS

• Days Of Our Lives - NBC

• The Bold and the Beautiful - CBS • Comanche Moon (sequel to Lonesome Dove – the multi-Emmy-award-winning mini-series)

• Star Trek -0riginal series remastered - syndicated

Freelancer 2011

CBS Television Distribution and Stage 29 Productions, Los Angeles 2008 – 2010

Senior Manager of Publicity – “The Doctors”

Based on previous success with CBS Studios, personally sought out by Executive Vice-President of Communications to pioneer the launch of a brand new genre where credentialed physicians dispense general advice aimed at the potentially-lucrative day-time TV audience.

• Played an active role in “The Doctors” garnering 2 consecutive Emmy nominations for “Outstanding Talk Show Informational” and a win in Season 2 (2010)

• Cultivated partnerships with several “name” magazines and web-sites – including Prevention, Redbook, Cosmopolitan, Shape Magazine, Men’s Health Magazine, and EverydayHealth.com; as a result, paved the way for the doctors – renowned health and medical experts – to author regular columns and gain worldwide exposure through print and web media

• Secured talent on such media dynamos as CNN, “Fox News”, and “CBS News” to book the doctors on TV appearances; this initiative dramatically raised their status and catapulted their fame in record time

DAVID SPERBER

Page 2 • Mobile 818-***-**** • ************@*****.***

PROFESSIONAL EXPERIENCE (cont’d)

CBS Studios, Los Angeles 2004 – 2008

Senior Publicist

Picked from a group of highly-qualified candidates to create and execute publicity campaigns for an assortment of series that enjoyed long-term success.

• Single-handedly established fruitful promotional partnerships with such juggernauts as Texas Instruments, The National Council of Teachers of Mathematics, New York City’s Columbia University Medical School, and Sony Digital Cameras to inspire passion and industry respect amongst a diverse audience across North America

• Nominated for the “Publicists Showmanship Award for Television” citing above-and-beyond work on the critically-acclaimed comedy “Aliens In America”

• Persuaded key decision-makers at Comic-Con International (the home of the world’s largest comic book and popular arts convention) to host panels and screening events; this initiative created advance “buzz” prior to the launch of such highly-anticipated genre shows as “Jericho”, “The 4400”, “Threshold”, and “Ghost Whisperer”

Earlier Roles

Allison & Partners, Los Angeles 2004

Freelancer – Proactive Pitching & Follow-Up on Various Accounts

Columbia TriStar Distributors International Inc., Los Angeles 2004

Freelance Publicist & International Roll-Out – “Spiderman 2” Movie

Corday Productions and Sony Pictures International Television, Los Angeles 1997 – 2003

Domestic & International Publicity Director – “Days of Our Lives” on NBC

• Organized and presided over international press conference for the Show’s 35th anniversary along with several other high-profile milestone celebrations

• Cultivated affiliations with such high-profile non-profit entities as The Leukemia and Lymphoma Society, Habitat for Humanity, and Children of The Night to heighten awareness of these worthy causes while raising the social responsibility aspect of the series

Frank Tobin Public Relations, Los Angeles 1995 – 1997

Publicity Account Executive – “The Bold and The Beautiful” on CBS

EDUCATION & PROFESSIONAL DEVELOPMENT

UCLA – Westwood Campus • Dramatic Writing

Syracuse University, Syracuse (NY) • B.F.A. Degree (graduated Magna Cum Laude)

MEMBER IN GOOD STANDING WITH:

The Publicists Guild of America

The Academy of Television Arts & Sciences

The Entertainment Publicists Professional Society

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