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Marketing Company

Location:
Scarsdale, NY, 10583
Posted:
August 26, 2012

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Resume:

BRANDEE J. DALLOW

*** ******** *****, *********, ** 10583 • 914-***-**** • ottits@r.postjobfree.com

Award Winning Communications Executive • Luxury Brand Specialist • Public/Media Relations Expert • Strategic Thinker & Leader • Company Spokesperson

Noteworthy Achievements

Women’s Jewelry Association ‘Award for Excellence’ recipient, Marketing & Communications (2009)

Public Relations Society of America Silver Anvil Award winner (2000)

Professional Experience

Director, Global Communications 8/03-Present

Julius Klein Diamonds LLC, New York, NY

Julius Klein is one of the world’s leading diamond and diamond jewelry manufacturers specializing in high value, rare and important diamonds

• Recruited to conceptualize and implement this multi-million dollar company’s first-ever, full-scale, global communications campaign

• Report directly to the company’s Chief Executive Officer & President

• Responsible for an $8mm budget and a team of four staff members

Highlights of my role include:

Traditional Marketing & Advertising

• Researched and developed completely new brand identities (including updated brand propositions, logos, fonts, taglines, etc.) for Julius Klein NY, its six international subsidiaries and the company’s most public brand, Ritani

• Worked with creative agencies to develop consumer focused print and online campaigns for Ritani

• Successfully produced two different ad campaigns including researching & hiring models, photographers, make up/hair professionals and scouting the location; set design, product placement, post production, etc.

‘Ritani Real Moments’ integrated marketing campaign that appeared in top US fashion magazines and increased brand recognition

• Develop both trade and consumer media plans and negotiate ad placements

• Produced, wrote/edited and voiced over corporate, training and brand building videos for both Julius Klein and Ritani

• Write copy for both b2b and b2c advertising campaigns

• Partner with retail clientele to develop and execute co-op advertising & marketing campaigns and targeted, media driven promotions/special events in their stores

Social Media Marketing & Web Development

• Initiated and oversaw the re-design of the company’s corporate Website as well as that of Ritani

• Developed a retailer extranet for JKG clients whereby they could present our product to their customers on a Website branded as their own

• Work with SEO firm on a continuous basis on preparing ‘most searchable’ text for both Websites; Ritani consistently appears on page 1 of Google’s search for designer engagement rings

• Researched, interviewed and presently manage NYC-based social media marketing firm, together with whom the company increased Ritani Facebook fans from 7K (untargeted demo.) to 657K+ (targeted demo.)

• Integrated Ritani ‘Real Moments’ marketing campaign online to include Facebook fan participation

Public Relations

• Primary company spokesperson during trade and consumer media interviews, client/supplier meetings and to larger groups at important industry events

• Prepare press releases, pitch ideas/memos, editorial stories for both JKG & Ritani

• QVC television on air spokeswoman on behalf of Ritani for Diamonique (2009-2011)

• Work with national magazines to ensure jewelry placements for Ritani

• Assisted numerous, national television crews (PBS, Discovery Channel, Today Show, etc.) in the production of diamond related stories inclusive of Julius Klein

Relationship Management & Crisis Communications

• Develop, strengthen and manage effective working relations with retail clientele, manufacturers, suppliers, industry leaders and influencers

• Developed relationships with key government officials in Africa and leaders at our major suppliers, resulting in a greater openness toward company practices and initiatives and a near double increase in supply

• Repositioned the company in the eyes of retail clientele and trade media, moving it from a position as an un-engaged brand to one that is an industry leader product-wise, socially and technologically

• Solidified company’s reputation as a client-centric organization by focusing on exceptional levels of service for every transaction/interaction

• Developed and executed over 50 retailer sales training programs for clients; initiated 3x/year training program for Cartier international sales staff

• Shape communications responses following crises; advise on sensitive company related issues; promote positive stories and handle and resolve negative publicity

• Provide high level marketing consultancy to executives at Leviev, an international luxury retailer & Julius Klein Group subsidiary

Strategic Planning

• Reconceived and redeveloped the Company's business plan to reflect an innovative, client-focused, technology efficient and capital-efficient growth enterprise; resulted in nearly doubling our diamond supply, customer base and provided government licenses to open 2 additional factories in southern Africa

• Created the company’s first formal Corporate Social Responsibility policy, garnering praise from the US State Department for our commitment to efforts that combat conflict diamonds

• Prepare written and oral presentations on behalf of the company’s chief executives; provide coaching skills to senior management regarding proper delivery of presentations

Partner / Public Relations Manager 2/99-8/03

Diamond Information Center (De Beers Group) at J. Walter Thompson (JWT), New York, NY

• Managed/executed public relations activities promoting diamonds internationally on behalf of De Beers (Diamond Trading Company)

• Public Relations Society of America Silver Anvil Award winner (2000) for the team’s global, ‘Diamonds & the Millennium’ publicity campaign

• Successfully tripled media presence in the fields of bridal and corporate/trade media throughout tenure

• Worked with World Diamond Council to develop crisis communications strategy to combat conflict diamonds issue; coordinated with D.C. lobbying agency to garner support from NGOs and government; worked with team to successfully position De Beers as “part of the solution”

• Successfully executed a global public relations campaign culminating in a multi-million dollar, high profile media event in Las Vegas with major celebrities and an a-list guest list

• Planned launch of and led execution of public relations campaign for adiamondisforever.com

• Coordinated international public relations initiatives on behalf of fifteen countries

• Media spokesperson in both consumer and trade press; conducted 20+ interviews on local tv stations

• Managed team of three as well as partner agencies

Senior Account Executive 12/97-2/99

Rubenstein Public Relations, New York, NY

• Developed and executed day to day public relations initiatives on behalf of high profile clients: ‘21’ Club; The Miss Universe Organization; Guernsey’s John F. Kennedy Memorabilia Auction; New York Apple Tour Bus Company; US Web.

• Organized and developed press materials, interviews, credentials, photo shoots, etc. for over 300 members of the international media in Hawaii for the 1998 Miss Universe Pageant

• Developed press kits, wrote press releases and pitch letters; pitched story ideas to major local, national, and international print and electronic media

• Spokesperson on behalf of clients throughout multiple media outlets

Deputy Press Secretary 11/96-12/97

Former New York State Attorney General, Dennis Vacco, New York, NY

• Drafted press releases, organized and coordinated press conferences, public appearances and statewide radio teleconference calls for then New York State Attorney General Dennis Vacco and the New York State Department of Law

• Liaison to all media ensuring information was relayed to the public via radio, television and print

• Developed and engineered production of educational video and statewide training initiative on teen date violence for use in schools and community groups

EDUCATION

• Bachelor of Arts in Communication, Cum Laude State University of New York, Buffalo, NY

RELATED SKILLS

• Proficient in Microsoft Word, Excel, PowerPoint & Entourage; Adobe Acrobat, Photoshop & Elements; Social media including Facebook, Twitter, Pinterest, LinkedIn, Blogging

• Built robust, new Website for the Women’s Jewelry Association in cooperation with Association Magnet (8/2012)

OTHER

• Vice President of Administration, Women’s Jewelry Association International Executive Board

• Member, Y.E.S! (Young Executives for Success), a division of Dress for Success Worldwide

• Local news reporter/news anchor

• Accomplished voice over artist for 2 movie trailers and dozens of corporate documentaries



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