Data Years Experience

Madhavi Sunkara

Phone No: 91-897*******

Email ID: madhavi.snkra@gmail

Profile:

I am a result-oriented data analyst with over 3.6 years experience, of which for the past 2.6 year working on web analytics. I am a Google Analytics certified professional and my key roles are analyzing visitor behavior, ROI analysis, path analysis, preparing dash boards, data mining into excel, and translating raw data into insightful and actionable web analytics data.

Specialties

Web site analysis, Standard and advanced code implementation, Web analytics and reporting, Visitor behavior, A/B testing, Behavior analysis, Keyword Research

Skill Set:

Google Analytics (GAIQ) Professional Certified

Web/ Digital Analytics

Google Analytics

SQL

MS Excel (Advanced)

Reporting Tools:

Google Analytics Evolution

Reporting Suite

Google Web Master Tools

A/ B Testing (Google Website Optimizer)

HTML

Internet Marketing Strategies

Offline SEO

Online SEO

SMO (Facebook – Business Pages)

Additional Skill Set:

Good understanding of SEM

MS Office

Photoshop – Basic

Type writing – Lower - English

Certification:

• Google Analytics Professional Certified

• Power Search with Google

Education:

• B.Sc (MSCs – Mathematics, Statistics, Computer Science)

Professional Experience:

2010 April – Present: Gallop Technologies Pvt. Ltd

Data Analyst

• Web Analytics: Generating Dashboards & Reports for Traffic Analysis, Website Performance

• Optimizing the presentation of website recommendations and deliver data to assist in tuning campaign creative.

• Defined strategies for Web Analytics, Search Engine Optimization

• Implemented and configured Google Analytics

• Analyzed data from web analytics tools to create customized reports calculating key performance indicators, metrics, and trends

• Identifying action items to improve key website performance goals

• Keyword Analysis: Tool used: Web Master Tools and Google Analytics, visitor source

• Off Page Optimization: Directory Submission, Article submission, Forum Submission, Link Exchange, Posting on all the Social Media networking Sites, Creating Sitemaps and submission in Google Webmaster Central Tool.

• SMO : Facebook business page

2009 December – 2010 April: Visual Merchandise Audit - Freelance

Bare International - Visual Merchandise Audit and Analysis - Freelance

HS Brands - Visual Merchandise Audit and Analysis - Freelance

2007 January - 2008 May: Light Emerging Marketing Pvt. Ltd.

Client Service Executive

• Producing or proof reading company related documents.

• Client service, email correspondence

• Managing database, spreadsheets

• Monitoring project progress

• Internet based research

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