Kris K. Iverson
**** ** ***** **., *********, OR 97267 • 503-***-**** • 503-***-**** cell
Experienced Creative Manager with a diverse background in design, project management and research within many different industries. A proven track record of developing and implementing strong creative design that results in strong brand awareness, market penetration and product awareness.
Creative and Art Direction Graphic Art Design Computer Graphics Video Production
Photography Illustration Digital Prepress Multimedia
Professional Experience:
Purdy
Creative Manager 2004 - 2009
Managed the Creative Services department doing all the art direction, photography, package design, web site design, and training videos along with private label work for sister company.
Developed a new product mixture, designed the packaging and display for a national warehouse chain that led to a million dollar load in and continuing revenues of 1.6 million a year.
Redesigned the Purdy brand and packaging to a common look and feel with resulted in a 10% increase in brand awareness of all Purdy products. Implemented a brand architectural design layout for all packaging, materials, and sales ads for internal and external customers.
Produced two painting DVDs to be a value-added item to product line. Shot, produced, edited, and developed painting tips from beginning to end. Increased sales of products in major home improvement stores by 16%.
Revised ad looks and content to give them a more consistent, professional, high end feel, appealing to both the professional and DIY'er customer.
West Coast Bank
Senior Graphic Designer 1999 - 2004
Designed packaging, Web site, posters, brochures and statement stuffers. Developed newspaper and magazine publication ads and all internal print media. Maintained marketing budget and graphic computers.
Organized the creative service teams marketing jobs and assignments of a three person crew. Developed a tracking system so that at any time one could pick up on where the others had left off.
Instituted a new bank statement design and layout with the help of the Treasury Management division, which saved the bank over $356,000 a year by combining all accounts on one form.
Developed a POP campaign for the launch of online banking and bill pay system for the bank. Over 40% of current customers enrolled within the one-month campaign.
Standardized types, layout and colors for all advertisements for internal and external
banking use.
ThrustMaster Inc.
Graphic Designer 1997 - 1998
Designed packaging, logos, stickers, Web pages, user guides, all advertising, cross promotions between companies and software interface images and layouts for PC gaming peripherals.
Updated overall look of new Top Gun joystick, working with Paramount Pictures to cross brand products. New design lead to a 20% increase in sales of the Top Gun brand.
Collaborated and designed packaging with Nintendo USA to cross brand a new line of controllers using digital and analog technology. Resulted in the number three Nintendo controller.
Assisted programmers in developing the user interface for software drivers and demos of the product line.
Freelance Work:
Capri ~ Iverson Reporting
Corporate Identity 2007 – Present
P-Line
Package Design and Sell Sheets 1999-Present
Toyota Motorsports
Kid Challenge - Media & Box Design 1998-1999
Nike Inc.
Soccerball Design 1998-1999
Princess Cruise Lines
Magazine Ads 1996-1998
Education:
Arizona State University - Bachelor of Fine Arts 1995
Collins College - Associate of Arts 1993
Certifications:
Portland Community College - Multimedia Certificate
Computer Programs:
Illustrator, Photoshop, Acrobat, InDesign, QuarkXPress, FreeHand, Microsoft Office, Dreamweaver, Flash, Director, Final Cut Pro, DVD Studio Pro, Maya