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Marketing Specialist

Location:
United States
Posted:
September 29, 2008

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Resume:

CAREER OBJECTIVE

Seeking a position utilizing my extensive experience in Administration, Leadership, Marketing, and Relationship Development resulting in career growth and compensation.

QUALIFICATIONS

Qualified professional experience and achievement in mid-management marketing, administrative and technical systems. Areas of specialization include:

-Organizational Applications -Effective Management Interaction on All Levels

-Computer Applications -Proven Ability to Enhance Operational Efficiency

-Presentations and Training -Written and Verbal Communications

-Brand Identification -Effective Team Productivity/Conflict Resolution

PROFESSIONAL EXPERIENCE

Marketing/Sales Associate Producer: 3/2007 – Present (Independent Contractor)

Home Gallery TV, LLC, Weston, FL – Great American Builders TV Show

Performs the following duties and responsibilities:

• Establishes, cultivates and sustains lasting advertising/marketing account relationships within the Real Estate - Construction Services

• Interacts with New Home/Custom Build and Remodel Account Representatives and other multi-disciplinary Sales professionals during the direct promotion, marketing and presentation of Home Gallery TV’s series products and services

• Delivers presentations that detail market indicators, trends and growth demographics as pertaining to the teams ability to delivery impressive sales and marketing solutions

• Provides clients with the features and benefits of products and their market-economics resulting in a positive call to action

• Mentors and trains new sales professionals in field operations/customer service/client retention, production scheduling and contract negotiations

• Generated over $200,000 in revenue in company’s first 8-month sales history

Marketing Coordinator: 4/2003 – 8/2006

McCar Homes, Greenville, SC – Single-Family Home Builder

Media/Publication Responsibilities:

• Secured contracts with local media/publications to promote branding and advertisement of McCar Homes

• Created and edited print ads, catalogs and product information. Provided PR copy for print media. Produced Realtor brochures and flyers.

Financial Duties:

• Maintained overall marketing budget producing higher profit shares

• Coded and processed vendor invoices

Research/Analysis/Implementation Skills:

• Executed marketing plans/procedures creating higher sales and company growth

• Researched and implemented direct mail program to enhance potential Buyer traffic to McCar neighborhoods

• Researched and analyzed side-by-side product to ensure comparative pricing

• Researched new media outlets for name branding exposure

Logistical/Organizational Skills:

• Successfully completed transformation of all Marketing aspects from MDC Homes to McCar Homes

• Managed daily marketing requirements of 10-12 neighborhoods, including startup, maintenance and closeout.

• Contracted local marketing vendors increasing costs savings, turn-around time and higher exposure resulting in higher traffic statistics

• Implemented inventory system for maintenance of marketing collateral leading to sufficient costs savings

• Maintained company website and Realtor/Prospect database

Event Management:

• Organized McCar Homes premiere sponsorship with Fall for Greenville

• Coordinated details of Great American Home Builders TV Show

• Instigated and executed Broker Open Houses

• Arranged virtual tours and media/publication photo-shoots for promotion of McCar neighborhoods

Assistant to VP Sales & Marketing: 10/2000 - 4/2001

Structus Technologies, Greenville, SC - Start-up Internet Company

• Assisted VP of Sales and Marketing, Sales Team with the promotion of a new Internet company

• Performed website research and created information database

• Created and edited sales brochures, maintained client database, produced client presentations

• Assisted with company branding on collateral materials

• Coordinated One Year Anniversary celebration

Assistant to VP and Marketing Director: 3/1994 - 3/1996

Coca-Cola Bottling Co., Greenville, SC

• Provided support to Regional Marketing Manager on presentations, radio broadcasts and product promotion

• Provided marketing support for Sponsorship of Riverplace Arts Festival

• Expedited purchase orders for 7 area branch offices

• Edited and issued proposals, contracts, change orders, letters and transmittals

• Interacted with vendors; scheduling, handling requests in Marketing Manager’s absence

• Updated and organized branch files

• Prepared and proofed all branch-related documentation

• Maintained quality control

• Promoted higher level of work ethic and responsibilities of support staff

INTERMEDIATE EDUCATION

Southern Wesleyan University - Central, SC

BS Business Administration

SOFTWARE CREDENTIALS

Operating Systems: Windows 95/98/00/ME/XP/Vista; Software Applications: Microsoft Word, PowerPoint, Excel, Photoshop, Visio 2000; Other: Internet Access and Navigation, Email (Outlook); WPM=65+

SALARY REQUIREMENTS

Salary market negotiable



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