Marketing and Communications Manager

JOHANNES VON HABSBURG-LOTHRINGEN

MARKETING AND COMMUNICATION MANAGER

PROFILE

Dedicated, result-driven and goal-oriented professional offering proven experience in defining and determining creative communicational tools and campaigns in accordance to organizational needs, specific operational goals, key business relationships, as well as resources and channels available. Possess strong ability to develop dynamic communication and marketing strategies. Demonstrate effective time management and organizational skills with the ability multitask in fast-paced environments. Excellent communicator with fluency in German, English, Spanish and Portuguese.

KEY STRENGTHS

- Creative Strategy

- Strategic Planning

- New Business Development

- Sales & Marketing

- Outstanding Public Relation

- Channel Distribution

- Contract Negotiation

- Budget Management

- Communication Strategy

- Time Management

- Verbal & Written Communication

- Organizational & Analytical Skills

- Promotional Activities

- Staff Training & Supervision

- Graphic, Audiovisual & Copywriting

MAJOR ACCOMPLISHMENTS

- Developed and launched the first ever 24/7 FM Spanish language talk radio station in Los Angeles that successfully augmented revenue by 500% within three years.

- Successfully increased monthly revenue from $30K to $170K through outsourcing call center services, maximizing information capturing and subsequent donor cultivation using Internet-based information updates during pledge drives.

- Took part in the development and implementation of campaigns and events for promotional, recruitment and fundraising activities, as well as community involvement that developed effective relationships with other people.

- Boosted special event attendance from 12,000 a year to 50,000 through conducting successful campaigns.

- Created, planned and implemented three yearly radio campaigns, including copywriting, recording, editing, producing, graphic designing, and producing handbooks that reflected operational goals and needs, presented in attractive, comprehensible messages and motivations to radio speakers and listeners, which exceeded goals and constituted 50% of the total operating revenue.

- Accomplished and consolidated distinctive event throughout Southern California that maximized initial attendance by approximately 77% and grew event by 437% over the next five years.

PROFESSIONAL EXPERIENCE

HOMBRE NUEVO & GUADALUPE RADIO, EL MONTE, CA. 2000–PRESENT

COMMUNICATIONS MANAGER | MORNING RADIO SHOW ANCHOR

(CAPITAL DEVELOPMENT, OPERATIONS, RADIO AND TELEVISION)

Perform a variety of administrative, technical and supervisory duties, including planning, coordinating and directing the company’s business units, as well as budget management, campaign planning and strategic program planning. Carry out news analysis, commentary, interviews and topics.

- Successfully negotiated a contract for a two-year lease.

- Spearheaded particularly complex transitional period of institutionalization both in a leading and a supporting role; provided in-depth analysis to corporate management for strategic and staffing decisions.

- Executed pyramidal fundraising model focusing on personal donor cultivation.

- Created concepts, designs, content and programs of radio show; developed visual event production.

- Organized and conceptualized pledge drive goals, resources and channels utilizing radio, print and web; trained and motivated other radio anchors and volunteers.

- Worked collaboratively with other news anchor, staff and volunteers.

- Revamped set design, scripts, musical production and audio production of one of our most relevant annual events.

VOLUNTEER WORKS

Humanitarian Aid Missions to Bosnia: Boce & Medjugorie 1998 | 2000

Missions to Mexico: Aguascalientes, Estado de México & Puebla 1996, 1999 | 2000

Ongoing Community Service and Youth Work Club K2, Majadahonda, Spain 1997–2000

PROFESSIONAL DEVELOPMENT

Pasadena City College, Pasadena, CA 2009

Import and Export Seminar, extended learning program

Seminar for Radio Professionals, El Monte, CA 2008 | 2009

Rockhurst University Continuing Education Center, Pasadena, CA 2004

Basic Supervision Program

EDUCATION

MASTER OF ARTS IN JOURNALISM AND INTEGRAL COMMUNICATION

BACHELOR OF ARTS IN JOURNALISM AND INTEGRAL COMMUNICATION

UNIVERSIDAD COMPLUTENSE DE MADRID & UNIVERSIDAD FRANCISCO DE VITORIA, MADRID, SPAIN: 2000

BIBLICAL AND PASTORAL STUDIES (11-MONTH COURSE)

RESIDENCIA UNIVERSITARIA DE MEDICINA, MEXICO CITY: 1997

ACTIVITIES

MEMBER OF THE BOARD OF DIRECTORS, AMERICAN FEDERATION OF PUERI CANTORES

MEMBER OF FINANCE AND PUBLIC RELATIONS COMMITTEES

Contact this candidate