To whom it may concern,

The Marketing Specialist position presents the challenge I am seeking to

continue to grow in my marketing analysis abilities and to hone my skills

in utilizing data to determine avenues of profitable growth.

I have a Masters in Advertising from the University of Florida, and six

years of marketing and account management experience. The vast majority of

this time was spent working for Yellow Pages Inc. in South Florida,

managing and cultivating the advertising programs for healthcare

organizations across the United States. After relocating to Orlando in

January of this year, I joined OCA Marketing, a marketing company

specializing in discount distribution to the convention and tourist

population.

I have experience in research and data analysis, and the ability to apply

the results to a project to predict a maximum positive outcome. My recent

experience with OCA Marketing has allowed me to familiarize myself with up

and coming social media and internet trends, as well as the pros and cons

associated. I have developed a better understanding of how to apply new

trends to traditional means of advertising. I am currently analyzing social

media and traditional marketing tactics of businesses such as Groupon and

the Orlando Visitors Bureau. My goal is to determine effective methods and

create new avenues to implement them in a way that would increase web

traffic and word of mouth awareness to both Orlando residents and potential

visitors.

In addition, I use SalesForce and Excel to run reports and analyze discount

and coupon redemptions for current clients. I use SalesForce to generate

current advertiser reports to show the account history for each client.

These reports are used by our sales representatives in contract renewals to

demonstrate to clients our proven service history. I also create and

utilize extensive Excel spreadsheets to organize and manage client data.

For example, l created a collective spreadsheet of reservation requests to

present to our clients. It breaks down the number of requests, whether the

reservation was fulfilled, and if not, the reason why. This information is

used to track product redemption and worth.

At my previous position with Yellow Pages Inc., I was in charge of a

healthcare client base of over 135 hospitals and facilities with total

revenues over $100 million. I analyzed client competition both in print

directories and in the growing internet yellow page market to determine the

best competitive placement for each client. Clients used my reports to

determine advertising budgets for upcoming years, as well as to reorganize

their directory programs in a more cost effective manner while maintaining

a high visibility rate.

I was also responsible for the creation and implementation of Yellow Pages

Inc.'s internet yellow pages product. I built training and sales kits,

wrote contracts, developed order entry and tracking process, and instructed

coworkers on the products for all four major directory advertisers.

Thank you for your consideration, and I look forward to the opportunity to

discuss the Marketing Specialist position with you.

Sincerely,

Dyani Washburn

4311 Forrestal Ave Orlando FL 32806

Cell: 954-***-****

*****.********@*****.***

Brand Solutions Manager

Profile

Account Manager: Handled multiple projects within the same timeframe.

Provided excellent customer service to clients, and helped restructure

programs and budgets to utilize all available resources.

Internet Specialist: Sold and monitored Search Engine Marketing and

Internet Yellow Page products.

Social Media: Applied new Internet and mobile advertising trends to

clients advertising programs.

Experience

OCA Marketing Services | Orlando,

FL

03/2012 - Present

Brand Solutions Manager

A discount and coupon company which provides coupons for local businesses

to the Tradeshow/Convention, Visitor and Local markets. This position has

improved my communication skills: Daily duties include speaking with event

planners, our advertising partners, and encouraging communication through

social media.

*Highlights:*

Increased web traffic by posting on social media channels such

as Pinterest, TripAdvisor, Facebook and Twitter.

Research and analyze social media marketing and traditional

marketing tactics of competitive businesses.

Collect data on advertising channels to determine best potential

use of budget.

Partnered with Rosen College of Hospitality Management to place

coupon link on their discount page.

Yellow Pages Inc. | Deerfield Beach,

FL

03/2006- 03/2012

Account Manager

A firm which sells print and internet advertising, Search Engine Marketing,

Internet Yellow Pages and Direct Mail to clients around the United

States. This position has honed my multi-tasking skills: Daily duties

include planning, scheduling and coordinating all phases of client's

accounts.

Highlights:

*Increased company sales* by creating and process mapping the

Internet Advertising Specialist position.

Tested and evaluated AT&T, SuperMedia, Dex and Yellow Book's

internet products, insertion systems and tracking systems.

*Researched competitor advertising* in order to advise clients

on competitive directory placement nationwide.

Actively solicited and *sold $261,307.00* of IYP dollars for 81

clients.

Responsible for the placement and maintenance of Internet Yellow

Pages, Search Engine Marketing and Mobile Banner Ads for entire company.

Coached other account managers within the office in internet

sales and assisted them in answering client questions concerning internet

products and features.

*Responsible for growth of over 100 million* in Print Revenue:

267 orders for 135 clients in over 200 directories.

Reviewed and monitored directory programs and budgets to ensure

clients were utilizing the best programs possible.

Education

* *

University of Florida | Gainesville,

FL

Graduated 05/2005

Masters in Advertising

University of Central Florida | Orlando,

FL Graduated

05/2004

*Bachelor's Degree in Liberal Studies, *

*Minor in Mass Communications and Marketing, Minor in Studio Art*

* *

* *

Key Skills

Advanced experience using Microsoft Excel, Microsoft Outlook,

Microsoft Word, Microsoft PowerPoint,

Highly proficient with both Apple and Windows operating systems

Contact this candidate