Manager Mental Health

Tom Wolfer, MBA, ABC (IABC)

**** ***** **** ****, ***** 103-C Toronto, ON, M9A 4A7

E-mail: *********@*******.*** Phone: 416-***-****

Social Media Blog: Tumbleweed

People Manager, Strategic Social Media Marketer, Researcher, Accredited Business Communicator:

Public, Private and Non-Profit Sectors

I am a strategic, tech-savvy communications professional with experience managing stakeholder relations and cultivating relationships with senior government officials, the media, C-level executives, and owners in the public, non-profit and private sectors. My skills include motivating teams, communications planning, developing clear and compelling messages, and utilizing the following communications channels: websites, social media, electronic and print media, speeches, articles, newsletters, brochures, binders, ad copy, and briefing notes.

Ogopogo Media Inc. – Communications Manager/Senior Writer - Kelowna - Sep ‘08- Sep ‘10

• Managed a team in building a network of tourism websites promoting several BC Interior cities as destinations: Revelstoke, Kamloops, Vernon, Kelowna, Summerland, Penticton, Osoyoos

• Researched and wrote articles and web copy for specific Ogopogo Media Inc. websites within deadlines established by senior management

• Developed a communications plan to engage senior managers at wineries, hotels, golf courses, and restaurants to buy online ad packages on our network of websites

• Advised Ogopogo senior management about online content strategies to enhance the look, feel and functionality of websites

• Fielded calls from senior managers of wineries, hotels, golf courses, and restaurants

Children’s Mental Health Ontario (CMHO) - Communications Manager -Toronto - May ‘05-Feb ‘07

• Managed French and English online and offline communications

• Researched, wrote and delivered written copy within deadlines for newsletters, annual reports, brochures, the kidsmentalhealth.ca website, and other communications materials directed at the public, media, children’s mental health centre (CMHC) staff, government officials, and Ontario children’s mental health stakeholders

• Managed the development and execution of print, radio and TV media campaigns to educate parents with children who may have a mental health issue on children’s mental health signs and where they may get help

• Fielded calls from the media, wrote press releases and editorials

Toronto District Health Council (TDHC) - Communications Manager -Toronto - Mar ‘03-Mar ‘05

• Managed French and English online and offline communications

• Managed relationships with healthcare sector stakeholders, the media, healthcare policymakers, hospital and community care provider managers, and healthcare system researchers

• Supported TDHC’s healthcare system planners in their efforts to communicate the results of their research reports to Ontario Ministry of Health and Long-term Care (MOHLTC) policy decision makers

• Researched, wrote and delivered written copy within deadlines for briefing notes, newsletters, annual reports, brochures, the tdhc.org website, and other communications materials directed at the public, media, healthcare sector staff, MOHLTC staff, and Toronto’s healthcare system stakeholders

• Fielded calls from the media, wrote press releases, organized stakeholder meetings

ADDITIONAL CAREER HISTORY

Senior Communications Implementation Analyst (Consultant) - Rogers Communications -

Toronto, ON - Sep ‘11-Mar ’12

Senior Information Management Advisor (Consultant) - Ministry of Health and Long-Term Care –

Toronto, ON - Mar-Jul ’11

Strategic Information Analyst - Interior Health Authority - Kelowna, BC – Apr ’08-Aug ’08

Search Marketing Strategist - Enquiro Search Solutions – Kelowna, BC - Apr’07-Aug’ 07

Market Research & Analysis Consultant - Omnifacts Research - Halifax, NS - Nov ‘01-Jan ‘03

Database Marketing Specialist - Petro-Points (Petro-Canada) - Toronto, ON - Jun ‘98-Aug ‘01

Speechwriter/Constituency Assistant - Hon. Pauline Browes, MP - Ottawa, ON - Jun ‘91-Oct ‘93

EDUCATION & PROFESSIONAL DEVELOPMENT

MBA in Marketing & Information Systems - Dalhousie University – Halifax, NS – ‘98

Bachelor of Arts (Political Science) - Carleton University – Ottawa, ON – ‘94

Qualitative and Quantitative Market Research – SPSS Inc. – ’99-‘01

Crystal Reports Design I, II, and III – Business Objects – ‘08

SOCIAL MEDIA COMMUNICATIONS TECHNICAL KNOWLEDGE

• WordPress, Adobe CreativeSuite, Adobe Captivate, Facebook, Twitter, YouTube, LinkedIn, Blogger, Google Analytics, Google Adwords and Adsense, Dreamweaver, Microsoft Office, SPSS, Angoss, Google Analytics, Crystal Reports, Business Objects, PHP and HTML editing

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