International/Global eCommerce Executive (Large Retailer)

www.beyond.com/bhutianis

www.linkedin.com/in/sbhutiani

Skill Summary

• Accomplished international ecommerce general manager & global marketing communications leader

• Unparalleled passion for customers, international business & new technology opportunities

• Excellent leadership, analytical, problem solving, organizational and creative thinking skills

• Skilled at using metrics, social media, SEO, SEM, affiliates, data-feeds & local marketing partnerships

• Extensive experience of working with senior leadership (CXOs), technical & non-technical professionals

• Change/team leader with an extraordinary ability to influence different cultures & backgrounds

• ‘Global Nomad’ with educational, professional & traveling experiences in 8 countries and 4 continents

Professional Accomplishments

General Manager, International Ecommerce Director, Online Business Unit (Mar 2010 – Present)

Sears Holdings, Hoffman Estates, Illinois

• Turned around the business from under-performing by 10% (2010 revenue plan) to over achieving the plan by 30% by increasing the global traffic, optimizing conversion rates and AoVs for the major countries and regions thereby maximizing international revenue from 90+ countries.

• Delivered margins 13% above the typical business average by doubling the product portfolio within 3 months of joining the business, optimizing the promotions and pricing for all major countries & regions.

• Strengthened business partner relationships, held them accountable for peak performance while aggressively managing the budgets (returned 50% of the budget to the business as additional margin).

• Doubled the international conversion rate by making fundamental changes to the user experience, doubling the assortment, offering more choices, optimizing the promotions & non-merchandise costs.

• Maximized the AoVs during the holidays for all countries and regions by optimizing the customer offers for non-merchandise cost ratios (shipping, duties, taxes, etc), promotion type and details.

• Increased the international traffic by launching various marketing and performance driven sales channels, optimizing the RoIs by channel and supporting the launch of a key country.

• Proactively researched various potential partnerships for localization, alternate fulfillment operations & localized (foreign) marketing to position the business for aggressive 2011 revenue growth.

Web Strategy & Operations Leader, Marketing Communications (Jan 2008 – Mar 2010)

Alcatel-Lucent, Murray Hill, New Jersey

• Led the international internet strategy & operations for the website covering 65+ countries in 20+ languages including evaluating the local market, cultural, competitive & legal requirements to identify the opportunities & challenges for major countries.

• Designed the web presence strategy covering major markets & regions. Aligned corporate & regional leaderships to support the project with resources and budgets for developing, translating, localizing and publishing the content using minimal central support.

• Developed requirements, deployed tools and processes so the country sites leveraged enhanced multimedia content, SEM (Search Engine Marketing), Omniture metrics, CRM, wikis, etc. The objective was to offer a superior, branded, but customizable web experience, generate & capture sales leads.

Strategic Projects Leader, Project Management Office, CMO (May 2006 – Dec 2007)

Alcatel-Lucent, Murray Hill, New Jersey

• The Alcatel-Lucent merger (Nov 2006) created the largest telecommunications solutions, equipment and services leader in the world (revenue & people). Supported the merger activities for marketing including organization design, integration planning, process design, and executive reporting.

• Led the online/web global presence strategy and operations design to create final recommendations and plans for the merged company. Scope including research & analysis of the global telecom markets by country & region, evaluation of current strategic priorities: customer portfolio and market messages.

• Designed and implemented the web content governance process across the company. Provided operations guidance, training on new platform, style & branding guidelines. Went live on Day 1 with market specific, localized content and a consistent look and feel in 65+ countries in 20+ languages.

Marketing & Sales Process Leader, Business Simplification Program, SCN (Feb 2006 – Apr 2006)

Leadership Development Program (LDP), Lucent Technologies, Murray Hill, New Jersey

• Led the cross functional team alignment, formal design & documentation of the online & offline portal processes to support the Lucent portal (internet & intranet) simplification project. The project target was to create $250M+ in incremental revenue and cost savings for the business.

• Supported the replacement of 100k+ static, dated pages with 15k dynamic pages of content, providing 70% speed improvement & 50% lesser effort to produce, upload & maintain content by decreasing process complexity, associate touch points, deploying new platforms & increasing automation.

• Co-led the business case design for online sales (conservatively estimated to be $300M of additional revenue). This involved, scoping the opportunity, discovering & addressing internal constraints (system, process, cultural, compensation, etc) and presenting to senior leadership for final approval.

Corporate Marketing Process Leader, Project Management Office, CMO (Mar 2005 – Jan 2006)

Leadership Development Program (LDP), Lucent Technologies, Murray Hill, New Jersey

• Led, managed various projects for 4 different marketing executives and the Chief Marketing Officer. The marketing organization was recently created to make Lucent the intuitive choice for business in the communications industry (externally) & also make Lucent a customer driven company (internally).

• Managed, supported the global web redesign (approx 1000+ pages) including the engagement of 28 customers, 30+ internal teams, 3 external vendors & agencies for capturing & communicating requirements, designing & validating (new) wire frame prototypes, creating & translating content, etc.

Global Logistics Process & Systems Implementation Manager, SCN (Sep 2003 – Feb 2005)

Leadership Development Program (LDP), Lucent Technologies, Whippany, New Jersey

Global Demand Planning Process Manager, Demand Planning, SCN (Sep 2002 – Aug 2003)

Leadership Development Program (LDP), Lucent Technologies, Whippany, New Jersey

Business Analyst & Project Team Leader (Sep 1998 – Jun 1999)

EDS-SHL Systemhouse, Toronto, Canada (Ontario Power Generation- Y2K project)

Senior Solutions Consultant & Project Leader (Sep 1995 – Apr 1998)

Mannai Corporation , Doha, Qatar (400+ Customers)

Professional Qualifications & Self Development

Master of Business Administration (Strategy & Marketing)

Richard Ivey School of Business, University of Western Ontario Sep 1999 – Apr 2001

Bachelor of Technology (Computer Engineering)

Manipal Institute of Technology, Mangalore University May 1990 – Jul 1995

Becoming an Organization Leader Training & Workshop Apr 2004

GAP Breakthrough Leadership Training & Workshop Jun 2003

Other Self Development Training Courses Oct 2002 - Present

(TL9000, Foreign Corruption Practices Act, Conflict Management, Decision Making, Straight Talk, Financial Reporting, Ethics, Product & Solutions Training, 4G Opportunity, etc)

Interests, Community Service and Achievements

• Proficient in 4 languages: English, Hindi, Greek, Punjabi

• Researching thought leaders (new business models, products, technologies & global business trends).

• Hobbies include photography, tennis, traveling and stand-up comedy

• Co-founder LEAP program in 2003 to inspire high school seniors for a career in sciences / business.

• Honored by an audience with the late PM of India, Rajiv Gandhi (1990) for accomplishments in science.

** References available on request **

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