Self Driven Sales & Marketing Professional
Resume:
Rob Bassett
SF, CA *****
************@*****.***
OBJECTIVE: To obtain a position with a market leader that utilizes my experience in product management, sales management, account management, and project management while allowing me room to grow and continuously expand my knowledge and experiences in this ever-changing industry and economy.
EDUCATION: Bachelors in Communications Studies, 2002
Sacramento State University
WORK EXPERIENCE: San Francisco Chronicle, Retail Advertising Account Executive October 2006-present
San Francisco, California
• Sold products including: SF Chronicle Display ads, Online Display & Video ads (SFGate,/Yahoo targeted by Geo, Demo, Behavioral, Section, SOV, ROS etc), SEM, Inserts, Direct mail, Front Page Flags / Sticky-notes etc, Email marketing
• Worked to achieve and surpass revenue goals both Online & Print
• Tracked, managed and grew active account base both Online and Print
• Managed $1 million territory increasing revenue 15% each year
• Assigned “Rescue Territory” increasing revenue and client base by 50%
• Created custom solutions for advertiser categories to supplement revenue due to economic downturn
• Facilitated and developed custom muli-media and product packages to inactive clients
• Prospecting, cold calling (outside) / Regular competitive media analysis
• Research, identify and directly contact all relevant gatekeepers and decision makers as a part of daily prospecting
• Effectively manage the entire sales cycle processes including required reporting and forecasting activities
Office Depot Business Services Division, Business Development Manager: April 06-Oct 06
Sacramento, California
• Sales of Office Supplies, Office Furniture, Promotional Products & Technology
• Creating 5 new proposals per week, closing 2-3.
• Account Maintenance / Managing expectations
• Heavy focus on Cold-Calling
Prosper Magazine, Advertising Account Executive: Mar 05-Feb 06
Sacramento, California
• Advertising artwork development
• Delivering presentations
• Prospecting / Building new business
• Entertaining customers
United Way, Campaign Specialist: July 03-Mar 05
Sacramento, California
• Responsible for managing an account portfolio of 50+ companies totaling 1.2 million dollars
• Developed & delivered presentations to potential corporate & individual donors.
• Developed & delivered trainings to organizations with no solicitation policies
SOFTWARE: Excel, Word, PowerPoint, Admarc (ad order system), Salesforce.com, Relationals.com
AWARDS, ACKNOWLEDGEMENTS, ACTIVITIES:
• STAR Sales Certified
• Star Monthly Award Winner September 2008
• Chronicle Representative at Small Business events
• Advanced Prospecting Skills Training by Landy Chase Inc
• New Revenue Solutions Training
REFERENCES: Heather Ineich (Coworker) 650-***-****
Wayne Russell (Former Manager) 916-***-****
Adam Wegener (Former Manager) 415-***-****
John Leeman (Friend of 16 yrs) 925-***-****
Rudy de Chavigny (Coworker) 310-***-****
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