CLIFFORD DENDEKKER
** ********* ****, ***** *****, California 92656 Cell: 949. 677.8440 **************@*****.***
SUMMARY OF QUALIFICATIONS
EXPERIENCED SALES MANAGER BUSINESS DEVELOPMENT PROFESSIONAL, HIGHLY MOTIVATED, SUCCESSFUL AND RESULTS-
AND
ORIENTED POSSESSING EXCEPTIONAL COMMUNICATION AND LEADERSHIP SKILLS. DEMONSTRATED ABILITY TO IDENTIFY NEW BUSINESS
GOVERNMENT MARKETS THROUGH EXCEPTIONAL CUSTOMER SERVICE, POSITIVE WORK ETHIC AND
OPPORTUNITIES IN COMMERCIAL AND
UNIQUE MARKETING APPROACH. PROVEN EXPERTISE IN TEAM BUILDING AND EFFECTIVE INTERACTION WITH ALL LEVELS OF MANAGEMENT
LEADING TO INCREASED SALES. SOLID TRACK RECORD OF CONSISTENTLY EXCEEDING CORPORATE GOALS.
PROFESSIONAL EXPERIENCE
ENCELIUM – Teaneck, New Jersey July 2011-October 2012
Director of Sales
Acquired by OSRAM Sylvania, An Enterprise Energy Management software solution for building automation.
Duties: Creating product awareness by actively cold calling into new and existing accounts, learning organizational
structures, assessing customer needs and presenting value add solutions. Resulting in $250,000 incremental
business sales and a growing pipeline of $7.5 million in residual sales.
Cultivating new client base and demonstrating unique product capabilities to many sales channels, distribution,
architecture, engineering and end user resulting in 30% commitment to Encelium specification.
Generating minimum of two referrals a week through the creation of product awareness.
Created and managing a growing pipeline of $7.2 million.
ARCALUX – Houston, Texas May 2009-July 2011
Director of Government Sales
A Small Manufacturer in the Energy Sector of the SmartFixture, a paradigm shift in fluorescent lighting in how it is
controlled, illuminated, maintained and operated to drastically reduce energy consumption and maintenance costs. Duties
included selling directly to the federal government, channel partner and managing three remote outside sales
representatives.
Design and created a public sector sales program utilizing direct sales, agents and distributors.
Created new client base and product awareness through sales channels resulting in 26% conversation rate.
Generated $450,000 & $5,100,000 in sales growth in first and second year respectively by developing end user
relationships.
Created and managed a growing pipeline of $18.5 million in revenue.
VSS MONITORING – Burlingame, California October 2008-May 2009
Federal Sales Manager
Manufacture of Distributed Traffic Capture Systems and network taps, focused on evolving requirements of security and
performance-conscious network professionals. Primary focus, create product and brand awareness for the restructure of
the architecture for network monitoring tools by focusing and educating the Chief Information Officers, Information
Security Officer Managers and Information Assurance Managers. Developed new relationships with: US Air Force, US
Army, US Navy, Department of Homeland Security, Secret Service, FBI, US Coast Guard and Program Management
Offices.
Uncovered and created a pipeline of $550, 000 of direct Federal Sales.
Created channel partnerships with Value Added Resellers creating a pipeline of $140,000.
Created Systems Integrator partnerships generating $160,000 in pipeline and $60,000 of revenue.
Developed direct visibility and relationships with the CIO level of DOD and Civilian agencies.
LEVERAGE INFORMATION SYSTEMS – Redmond, Washington January 2006-October 2008
Southwest Sales Manager
Small Business System Integrator in IP Communications, networking solutions and consulting that utilizes leading edge
technologies and commercial best practices to develop and grow long-term partnerships. Core customers, US Air Force,
US Navy, US Army, West Coast Civilian Agencies and State & Local Municipalities. Focus partnerships: NetApp, Isilon
Storage, FireTide, Cisco, VMWare and IBM software solutions opportunities and IndigoVision Public Safety Video
Surveillance.
Uncovered and managed Disaster Recovery & backup solution implementation for City of Anaheim, resulting in
$300,000 of revenue.
Discovered wireless video surveillance opportunity with City of Irvine, managed project creating $120,000 of
revenue and annual services.
Expanded BPA use within the Department of Energy, promoted customers benefits, resulting in sales growth of
$7 million.
Utilized relationship sales and consultative sales skills techniques, identified new long-term business
opportunities, increasing bid opportunities 33%
Contracted video surveillance upgrade and implementation opportunity with Los Angeles Metro Transit
Authority, resulting in $475,000 sales.
CAPAPIE INC. – Studio City, California April 2005-January 2006
Director of Business Development
Financial Services provider in Real Estate, Insurance and Entertainment. Expanded existing customer base and developed
new long-term partnerships, tripling company revenue.
Redefined business growth strategy, expanded business into the arts, entertainment, auto, health, beauty, fitness,
hospitality, computer and business consulting industries, increasing revenues 52%
Implemented relationship selling program, increased trust and customer service, creating 26 new partnerships.
CDW/CDW-GOVERNMENT – Chicago, Illinois March 2003 – April 2005
Senior Field Account Executive
A leading fortune 500 technology and technology solutions provider for industry and government with sales revenues of
$4.3 billion. Managed Department of Defense accounts throughout western territory.
Consistently exceeded sales goals of $1 million per month.
Managed strategic account relations with Hewlett-Packard, Xerox and IBM, created enterprise solutions,
resulting in 24% new business.
Collaborated with multiple software and hardware partners, utilized consultative sales techniques, accelerating
territory growth 20%.
MICRONPC/MICRON GOVERNMENT COMPUTER SYSTEMS – Nampa, IdahoFebruary 1999 – March 2003
Department of Defense Outside Sales Team Leader/Account Executive
A PC manufacturer of enterprise-wide hardware, software and service solutions to Department of Defense. Supervised
and directed junior Account Executives while developing new business and expanding business with current accounts.
Heightened solution sales of hardware and software by successfully cultivating strong relationships and demonstrating
unique product capabilities.
Created long term contract with California Department of Transportation resulting $1.5 million annual sales.
Developed California Highway Patrol rugged notebook opportunity, creating incremental revenue of $450,000.
Established strategic relationships with Peterson Air Force Base, developed specification around MicronPC
product solutions, resulting in $2.15 million in sales
Negotiated best value $1.8 million contract with Hill Air Force Base despite not being low bidder, promoted
superior product performance and company services.
Actively traveled throughout the territory resulting in 33% first year growth, established sales record of $15.5
million and increasing revenue $4.5 million second year.
PROCOM TECHNOLOGY – Irvine, California August 1992 – February 1999
Government Sales Channel Manager
A leading data storage technology company to acquire new customers and expand business with existing customer base.
Generated hardware sales by effectively differentiating software capabilities from those of competitors. Scope of
responsibility included selling and marketing intelligent storage equipment for all major platforms, operating systems and
networks to government agencies through VARs and major I.T. resellers that included GTSI, Northrop Grumman/IT and
GE Capital ITS.
EDUCATION
ARIZONA STATE UNIVERSITY – Tempe, Arizona 1992
Bachelor of Science Degree in Business Marketing, emphasis on International Sales and Marketing