ROADWARRIOR/Corporate Administration
Cynthia (Cyndi) Anderson
**** **** **** ******, ***** 78734
512-***-**** (cell) 512-***-**** (home)
******@*****.***
EXECUTIVE SUMMARY
A talented, highly productive team player who uses consultative sales techniques, strong presentation strategies, and polished interpersonal skills to penetrate competitive markets, build rapport, and create superior sales results. Adapts quickly to changing needs and transforms challenges into sales and service opportunities. Particularly adept at using “after the sale support” and cold calling approaches to build an expanding account base. Characterized by colleagues as positive, energetic, self-motivated, and organized, with the ability to combine integrity with the achievement of aggressive sales goals.
AREAS OF PROFICIENCY
Consultative Sales
Purchasing and Procurement
Customer Service /Inside and outside sales
Project Management
• Service Contracts
• Field Service Operations
• Problem Resolution
• Internet Advertising consult
• Internet software training
• Business Development Seminars
• IT Trade shows/conventions
• System Integration
Training/Mentoring/ Supervision
Existing Account Development & Expansion
New Territory Market Penetration
Product Presentations
Credit & Collections (tangible and intangible products)
Networking
B to B Cold Calling
CRM Software Avenues-Qlick-Outlook-Autotrader CRM App.
EXPERIENCE
Territory Sales Representative / Sales Consultant /Agent
Sancar Wallcovering & Decorating Inc Current Position Agent
Brooklyn New York Head Quarters
Manage large territory and developed a portfolio of commercial, trade only showrooms, internet, retail and architectural Wallcovering and fabric accounts in
Texas, Louisiana, Oklahoma. Agent for Marburg and Print 4 Wallcovering Manufacturing Mills located in Germany and Italy. Start up 3 state territories for this Firm. I was able to use existing client relationships to expand and bring in new accounts.
York Wallcovering,
York Pennsylvania
January 2008 to September 2010
Manage large territory and developed a portfolio of commercial, trade only showrooms, internet, retail, Architectural Firms, Commercial Wallcovering, paint and fabric accounts in Texas and New Mexico.
Traveled Texas and New Mexico for York Wallcovering, managed existing accounts and developed new contacts and revived inactive accounts to current status.
Primary goal to add new designers, architectural firms, showrooms fabric stores to my account list and keep existing accounts current to the new trends and promotions.
Enlist existing and new accounts to develop and utilize the internet to increase exposure and sales. Take their operations from locally to national levels.
Promoted new stock, closeouts, textiles and develop internet site profit centers with retail clients. Opened 3 new Trade Only Showrooms, continually monitored to insure all current sampling and sales promotions were being utilized.
Organized presentations for ASID, Dallas Design Center, participated with major showrooms during Market weeks.
Advertising Consultant
Autotrader.com December 2006- December 2007
Manage territory of 190 plus Automobile Dealers, responsible for sales and service of internet advertising for Franchise and Independent Car Dealers in Central Texas. Responsible for relationships between Autotrader.com and Internet division of signed dealerships. Coordinate service, sales and training seminars for new products and operations on a monthly, weekly or quarterly basis. I achieved weekly quarterly sales and service goals. Negotiate advertising plans and budgets in a highly competitive market.
VSA Video Service of America/ Lincoln Nebraska, Office Austin, Texas
Management & Account Representative November 2005-December 2006
Broadcast and Professional Video Equipment Sales
VSA Broadcast Division in Austin Texas July 2005. Manage day to day operation of the system integration business for VSA Broadcast Division in Austin Texas.
RFP Preparation, Project Verification, State, City and University projects are main markets for broadcast television and audio equipment and integration sales. New location for VSA Broadcast Group and supervise integration team for Austin VSA affiliate. Project management for engineer and integration team 2 full time employees,
Sales Representative / Sales Supervisor July 2002 to August 2005
BREWSTER WALLCOVERING COMPANY; Randolph, Massachusetts
Personally managed and developed a portfolio of 550 plus retail accounts in North Texas, North Louisiana and Mississippi. Sold books, book plans, displays, stock, and design centers to retailers and designers. Retained following a corporate reorganization and downsizing. Manage my account base in a market increasingly impacted with paint and faux finishing applications. Despite competitive pressure, was consistently able to generate Sales Achievement Awards and maintain a high level of customer satisfaction, referrals, and repeat business.
Ranked in the Southwest’s Top Three for Sales Excellence
penetrated a highly competitive market and increased annual sales from $0 to $1,000,000
successfully sold a higher priced product against the discounted products of other manufacturers
consistently won sales performance contests and bonus awards
Commercial Video Systems Inc Austin Texas 16 years.
Executive Assistant /Project Manager/Procurement/Account Manager
Sony Broadcast Sales Representative
February 1987 to July 2002
Executive Assistant to Mr. Jay Kirtley, Owner and President of Commercial Video Systems.
15 Years project sales and management experience.
Office Manager/Rental Department Management/ Account Executive/Purchasing
• Payables/Receivables/Texas Sales Tax Reports and Payroll.
• Developed successful Broadcast Television and Video equipment rental department
1. Developed and supervised Contract Implementation
2. Integration of rental and existing production systems to ensure all production
Value is maintained; establish lucrative relationships with local Austin venues
Entertainment agencies and political campaigns
3. I did what was necessary to build the CVS brand,
New accounts development and sales strategies, marketing promotions etc.
Equipment Procurement, Establish and implement new service contracts. Renew and upgrade existing facilities contracts.
Commercial and professional video equipment sales, integration service primarily in government television and higher educational markets in the South Central Texas region.
Analyze blueprints, specifications, proposals, and other documentation to prepare RFP’s. . Prepare quantity estimates for products, applying specialized methodologies, technology and specifications.
Respond to RFP’s and when rewarded develop contracts to cover complete system integration and new installations. When required, contrived service contracts related to each project.
Prepare custom job quotations for customers outside core base, and upgrade programs.
Reconcile and troubleshoot material shortage issues.
Qualify estimates for selecting vendors or subcontractors, and determine cost effectiveness.
Review data to determine material requirements, prepare purchase orders
Prepare estimates used for integration team management purposes, such as planning, organizing, and scheduling work.
Submit monthly report of cost factors used for preparing estimates for management and determining cost effectiveness.
Consult with sales staff, other internal staff, and/or other individuals to discuss and formulate estimates and resolve issues.
1. Created and managed a highly successful rental and production department within company for area production companies, weddings, sport and independent film companies.. Effectively penetrated a new territory and built an expanding account base
2. Manager for CVS production Department (3) employees / Director, Writer, Editor, Sound
3. Established relationships with new customers and revitalized relationships with dormant accounts.
4. • Awarded Employee of the Year 2000-2001
1. Sales performance contests and bonus awards
Cable Advertising Systems Inc. Austin Texas June 1983-February 1987
Creative Consultant/ Sales Representative / Credit & Collections Department Manager
June 1984-February 1987
Cable Advertising Systems (CAS) was one of the 1st companies in the United States to develop a business plan to sell local 30 and 60 second commercials for local Cable Companies across the country. The headquarters were based in Austin, Texas and was affiliated with Governor John Connally Group, and his family.
My responsibilities included working directly with president of sales and production, Mr. George Little. CAS maintained 14 production facilities in the US. Running the commercial run logs, review and approve runtime contracts for each client. I was promoted to territory outside sales after 1 year.
Sales Rep for Commercial Airtime, Production, PSA productions, duties included contract negotiation for each project. Cold calling on local retailers, schedule production, develop scripts, shot list and talent for each 30-60 second spot. I implemented a public relations program that included promoting each CAS city thru their Chamber of Commerce committees.
I developed new contract strategy for CAS to establish long term agency clients and build profit centers including political agents, independent production and record company talent.
I created strategies for an independent credit and collections department within the corporate headquarters in Austin, Texas. I hired a 3 person team to report to the CFO for different regions of the CAS companies.
I was offered a position with one of our largest vendors Commercial Video Systems and I left in 1987 to pursue a career in production and broadcast television integration.
Sherwin Williams, Austin Texas
Sales Representative Inside Sales August 1982 to June 1983
Wallcovering Carpet and window coverings and paint in home consultation
1. Created a client base that produced increasing sales and referrals.
2. Turnkey Project Dept Manager Paint, Wallpaper, blinds, carpet
Calls made to customer homes for details and measurements
Sisters Too Wallcovering Company Longview and Houston Texas
Owner Operator (Partner) 1976-1982
Wallcovering and window treatment business .Primarily contracted with Commercial Builder accounts, Architects and individual Retail stores. I supervised, motivated, and evaluated sales and installation staff of 10. Personally managed and developed a portfolio of repeat customer’s .Negotiated contracts for large facility such as hospitals hotels and apartment complexes.
KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCE
I SHOW UP EVERYDAY
Texas laws pertaining to sales tax and payroll preparation.
Credit & Collections protocol.
I strive for complete customer satisfaction regardless of the products or plans sold.
I am a TEAM PLAYER and our customers are part of that team everyday.
I am relentless when negotiating with manufactures or contractors.
I will travel
I have been involved in the design, sales and installation of Austin, Texas Broadcast Television facilities, Courtrooms @ the University of Texas Law School. UT Interactive Classrooms, Computer Labs and Computer based education and City and State Govt. production facilities. Design techniques, tools, and principles involved in production of precision Technical plans, blueprints, drawings, and models. Lowering cost by managing each account with a systematic approach.
I learn from someone everyday
I participate in computer and product seminars, Management, supervision, product attributes, and staffing. Trade show organizations. I utilize current on line computer software tutorials.
References provided upon request