Marketing Engineer

R.J. Manoni

**** ********** *****, ********* **, 28210 • 704-***-**** • nrfcgv@r.postjobfree.com

SOFTWARE SKILLS

Adobe CS5

HTML

Dreamweaver

Java

Flash

Final Cut Studio

Avid Editor

Cool Edit Pro

Maya

CAD

Microsoft Office Suite

Quark

SUMMARY OF QUALIFICATIONS

Web Based Marketing/Web 2.0

Online Branding

Client Relations

Graphic Design Experience

Creative Concept Development

Promotions

Production/Post Production

Management Experience

Directing

Scripting

SEO/Web Optimization

News Writing/Reporting

RELEVANT EXPERIENCE

Unique USA INC. Fort Mill, SC

Director of Marketing Design (Contract Position) May 2010 - Present

Initiated and manage the use of social media including Facebook, Twitter, Flickr, Digg, Youtube, and forums to drive brand awareness for company in international market

Create all marketing/advertising designs for international company; includes 7 websites and 2 retail stores

Manage 2 full time staff who are responsible for the creation of product designs and web design

Develop marketing concepts for commercial, print, and web ads based on budget; responsible for production and delivery under strict deadlines

Create web content and SEO of our sites

Use Google Analytics and our in-house analytics system to measure/optimize our sites

Use HTML to build/manage our e-mail/physical address database for our future mailers/email campaigns

WCCB FOX18 Charlotte, NC

Graphic and Social Media Designer Dec 2008 – May 2010

Designed banner ads, web stories, landing pages, one off sites, and general web design and content for www.foxcharlotte.com

Designer of all on air graphics for WCCB and WOLO news shows

Part of Web Strategy Team; working to create new external marketing that will increase web presence; including integration with sites such as Facebook, About.com, and Google

Work with clients to design web advertisements based on client need; work from concept to completion

WGFL CBS4 Gainesville, FL

Production/Marketing Supervisor Oct 2006 – Sept 2008

Managed five full time staff; responsible for internal marketing strategy recommendations for station to increase viewership and ratings

Developed marketing concepts for commercial, print, or web ads for local business clients based on budget and client need; responsible for production and delivery to client under strict deadlines

Researched client competitor marketing campaign history in order to make appropriate suggestions for new and effective marketing strategies

Designed internal promotion strategies such as web based campaigns that coexisted with television ads to drive viewers to company website and in turn watch the WGFL CBS4 station

Received Silver Addy Award for station NFL promo

Producer and Director of the #1 locally produced TV show in the area

R.J. Manoni

7015 Ridgebrook Drive, Charlotte NC, 28209 • 704-***-**** • nrfcgv@r.postjobfree.com

Star 99.5 Gainesville, FL

Production Producer/Remote Engineer June 2006 – Sept 2008

Producer of the #1 sports show on the radio in Gainesville Florida, The Heath Cline Show

Engineered live remotes for Gator Pre-Game Show, a live show before all home Gator games

Provided voice work for movies that were coming out in local market

Produced commercials including copy writing, editing voice, sounds and creating final on air product

WCJB TV-20 Charlotte, NC

Night Beat Director Dec 2005 – Oct 2006

Director of the #1 rated late news cast in the Gainesville Market

Control Room Supervisor

Graphic generator/operator

Audio Engineer

Camera Operator

Creator of the nightly news Promos; wrote copy for anchors, created graphics and edited promos

Muzak, LLC Charlotte, NC

Voice Consultant Mar 2005 – Oct 2005

Wrote copy for on hold and over head advertising

Traffic spots in an order that would drive customers to the store

Liaison to Sales Department

Habitat for Humanity of Key West and the Lower Keys Big Pine Key, FL

Volunteer Dec 2004 – Aug 2005

Radio Copy Writer

Advertising Advisor, advised management as to when and what types of media to advertise in

Created store opening marketing plans

Continued customer marketing plans

ESPN Plus/Regional Television Charlotte, NC

Graphic Design Intern, Football Sept 2003 - Nov 2003

Traffic Assistant, College Basketball Dec 2003 - Mar 2004

EDUCATION

Bachelor of Arts in Electronic Communications, minor in Marketing

Western Carolina University, May 2003

Associates of Arts in Television Production

Carolina School of Broadcasting, 2003

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