Strategic Marketing and Communications Innovator

MATTHEW WISSELL

**** ******** ****,

Mahwah, New Jersey 07430

201-***-**** – *******.*******@*****.***

eBusiness, Marketing and Strategy Executive

Information and Marketing Strategist with extensive experience using technology to drive business innovation, improve productivity, manage knowledge and mitigate risk across a complex global organization. Key strengths and proven track record in the following areas:

Innovation Leadership

eBusiness Development

New Product Development

New Media Strategies

Emergent Technologies Risk Management

Ethics/Compliance/Governance

Performance Measurement

Knowledge Management

Brand Management Thought Leadership

Corporate Reporting

Process Improvement

Global Communications

Stakeholder Collaboration

PROFESSIONAL EXPERIENCE

PRICEWATERHOUSECOOPERS (“PwC”), New York, New York 1989 – 2008

Director – Global Marketing, Brand & Communications (2003 – 2008)

Provided internal advisory services for the Global Chairman's Office including marketing strategy and web development initiatives. Served as key liaison between business leadership and global IT function.

• Managed web development, promotion and measurement of global communications

• Implemented new technologies to reduce costs and advance communication initiatives

• Developed and managed marketing, promotional and advertising campaigns (internal & external)

• Conducted business process automation and technology modernization for global functional units

Significant project work in this role:

• Modernized the content management function for the Global Public Relations Group. One of the key challenges was to develop a process for communicating "mission-critical" information to mitigate reputational risk. (Finalist the 2007 annual Chairman's Award).

• Key participant in global audit re-engineering initiative that analyzed business processes and supporting technologies. Project team concluded with recommendations to the PwC Board on a new KM strategy.

• Managed the re-design and re-platforming of PwC’s World Partner Directory application. This system provides critical partner data for executing global voting, governance, compliance and directory data.

Senior Manager – Global Audit Methodology Group – Innovation Team (2001 – 2003)

Led team activities from thought leadership to product development. Managed the research, production and publication of the book: Building Public Trust (Wiley, 2002); PwC’s response to the post-Enron crisis in corporate reporting. These initiatives involved significant integration with PwC’s global audit methodology, toolsets, marketing and sales processes.

Senior Manager – Global ValueReporting Group (1999 – 2001)

Managed thought leadership, eBusiness product development and marketing activities for ValueReporting, a global performance measurement and corporate reporting initiative.

• Managed research, analysis and content development for book: The ValueReporting Revolution, (Wiley, 2001).

• Managed PwC’s participation in the Brooking Institution's Taskforce on Intangibles that explored the need for measurement of intangible assets in the publication of the book: Unseen Wealth, (Brookings Press, 2001).

• Architected, designed and launched global website to support roll-out of products and services in 11 major markets with custom CRM workflow and lead tracking capabilities.

Senior Manager – Corporate Governance and Board Advisory Services (1999 – 2000)

Marketing and relationship manager for PwC’s alliance with a corporate governance consulting boutique (Lear, Yavitz & Associates), comprised of former CEOs and Directors. Services included assessments of existing governance functions and providing recommendations on best practices.

MATTHEW WISSELL Page 2

Manager/Senior Manager – Compliance Risk Management (1997 – 1999)

Managed marketing, sales and project management activities for a suite of diagnostic and advisory services.

• Conducted independent assessments of corporate compliance/ethics/governance programs

• Assisted major investment bank to establish guidebooks for new independent directors

• Assisted major Canadian bank to formulate financial governance policy and accountability framework

Principal Consultant/Manager – Regulatory Compliance Consulting Group (1992 – 1997)

Managed the marketing and sales of a software product for state (Blue Sky) regulatory compliance processes.

• Relationship manager for 118 mutual fund clients at the chief compliance/general counsel level

• Closed new product and service sales at $2M+ annually and managed technical support team

• Managed compliance examinations and due diligence reviews at $1M+ annually

Staff Consultant – Investment Company Group (1989 – 1992)

Performed a variety of support functions for mutual fund clients with a strong emphasis on portfolio pricing, financial statements and regulatory compliance issues.

IBM – New York, New York 1987 – 1989

Marketing Assistant – Banking Group

Administered maintenance contracts and client service requests for NY Central Marketing Group. Conducted proposal efforts and accounts receivable activities in the banking sector.

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PROFESSIONAL ACTIVITIES

Collaborator/Contributor – Books/Articles

• Building Public Trust, Wiley, 2002

• Unseen Wealth, Brookings Institution Press, 2001

• The ValueReporting Revolution: Moving Beyond the Earnings Game, Wiley, 2001

• ValueReporting Forecast - Trends in Corporate Reporting, PwC Press, 2001 – 2003

• “Mutual Fund Sales Opportunities in the U.S. Hispanic Market”, FACS Magazine, 1992

Promoter/Organizer – National Investment Company Service Association (“NICSA”)

• E-Commerce and the Financial Services Industry

• Ethics and Compliance Risk in the Mutual Fund Industry

Moderator – NICSA West Coast Regional Meetings

• Compliance and Ethics in the Mutual Fund Industry

• Mutual Fund Compliance Workshop

EDUCATION

eBusiness Development, New York University, New York, NY

BA Philosophy, Manhattan College, Riverdale, NY – Cum Laude

AFFILIATIONS

GreenMindGroup, LLC – Advisory Board Member, Strategy and Marketing

Former Brookings Institute Member – Taskforce on Understanding Intangibles

Investment Company Service Association – Chairman Emeritus, Compliance Committee

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