Brand Manager
Resume:
DANIEL WINIGRAD
Fanwood, NJ ***23
********@*******.***
PROFILE_____________________________________________________________________________
Twenty years of progressively-responsible brand management, product management and industrial design experience in a variety of product types and industries. Recent experience includes planning, client relations, product/packaging development in consumer products, housewares, toys, arts & crafts, snack food and candy/confections. Proven expertise in:
• Product, packaging, POS, POG and collateral materials
• Strategic product/market planning, consumer and trend research, competitor analysis
• Product selection, development, scheduling
• P&L management, budgeting, costing
• Domestic and international licensor/vender relations and project coordination
• Management of interdisciplinary design/development teams
MANAGEMENT EXPERIENCE_________________________________________________________
ATOMICA DESIGN GROUP, Morrisville, PA
Senior Brand Manager/Account Executive (2007 to 2010)
For a variety of consumer products, toys, arts & crafts, snack food and candy/confections clients, managed creative development of product, packaging, POS, POG and collateral materials. Responsibilities included Planning, Business Development, Concept Development and Team Management.
Main clients: Bartons Chocolate, Cra-Z-Art
Selected Accomplishments:
• Managed project P&L, including planning and administering project timelines in a fast-paced environment, developing creative briefs, project estimates, and proposals.
• Responsible for strategic planning, consumer research and POG development. Created new product development concepts for products and packaging.
• Supervised interdisciplinary team of art directors, graphic designers, illustrators, industrial designers and production staff; Coordinated with domestic and international vendors and factories.
• Conducted ongoing industry-specific trend research and competitor analysis
ROSE ART INDUSTRIES, a Division of MEGA BRANDS AMERICA, Livingston, NJ
Senior Brand Manager (2006 to 2007)
Brand Manager (2003-2006)
Managed development of several product lines for the Rose Art brand and licensing departments, with responsibility for product selection, development, scheduling and budgets. To create new and unique products targeted to the toy/arts & crafts market, led project teams of inside and outside art groups, licensors, factories, and purchasing/costing departments. Major lines included Thomas Kinkade fine arts materials and crafts ($5million) and Fuzzy Brand Posters & Activities ($25 million).
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DESIGN EXPERIENCE_________________________________________________________________
WINIGRAD DESIGN, Jersey City, NJ
Contract Designer (2000-2003)
Design engagements focused on working with manufacturers in the home products, housewares and gift industries to develop original product concepts.
LUCENT TECHNOLOGY, Whippany, NJ
Senior Industrial Designer (1997 to 2000)
Designed and managed a wide variety of telecommunications projects.
ANCONA 2 DESIGNERS, New York, NY
Senior Industrial Designer (1994 to 1997)
Responsible for design, development and engineering of houseware products for Ekco and Via International. Projects included design for barbecue tools that was accepted into the permanent collection of the Chicago Athenaeum Museum of Design.
DATASCOPE CORPORATION, Montvale, NJ
Contract Industrial Designer (1993 to 1994)
Led design and development of a new line of patient monitoring systems for this medical manufacturer.
SIEMENS CORPORATION, Iselin, NJ
Industrial Designer (1990 to 1993)
Handled a variety of design assignments for medical equipment and consumer products.
EDUCATION__________________________________________________________________________
CARNEGIE-MELLON UNIVERSITY, Pittsburgh, PA
Bachelor of Fine Art, industrial Design, 1990
Minor: Art - Sculpture
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