Design Marketing

Robbin-Marie Smart

** ******* ****

Gardner, MA *1440

Cell: 978-***-****

E-mail: ***********@*****.***

Portfolio: http://www.robbinsmart.com/slideshow

Objective: Senior Web Designer seeks a position to create compelling web experiences using all my talent, skills and knowledge in design, UX, and information architecture.

Tools: Expert experience with the following: PhotoShop®, Fireworks®, Dreamweaver®, Illustrator®, InDesign®, QuarkXpress®

Advance to Intermediate experience with MS Office®, Visio®, Adobe Acrobat Distiller®, HTML, CSS, Eclipse, Aptana Studio, Firebug, Axure, Visio

Exposure to web technologies. JSP, ASP, PHP, JAVA, JavaScript libraries (Yahoo, Do Jo and JQuery) and localization.

WORK HISTORY:

SkillSoft, Nashua, NH – Consulting Position UX Designer – Lighthouse Placement Services

• As UX expert, taken on the task of educating the Product Marketing Team and Dev Team on the UCD process.

• Design a framework and guidelines for the implementation of a browser based using a user-centered

design process and interaction design principles.

• Understanding target audiences' needs, tasks, and goals and translating them into creative concepts and functional components.

• Establish best practice guidelines for interface including, interaction design, visual design and UI framework.

• Working closely with clients to translate business requirements into meaningful interactive experiences into a user stories.

• Lead user research, concept testing, and usability testing

• Develop prototypes for demonstration of concepts to marketing and executive team.

• Develop document user experience specifications for highly interactive interfaces

• Design and create wire-frames, layouts, navigation, and graphics based upon user input and incorporating user's needs and goals, as well as accepted web usability standards.

Visual Ingenuity Studios - Owner – 12/09 – Present

http://www.cuccioos.com

Inventor and Founder of CucciCoos a patent pending cover designed specifically touch screen devices to solve a UX problem, a dirty touch screen.

• Founder of start-up to bring CucciCoos to market.

• Develop business plan, pitch and marketing plan.

• Participated in MASSChalllenge and placed as semi-finalist

• Using user centric methodologies developed a product that met a need in the cell phone accessory marketplace. Conduct user testing and incorporated user feedback into iterative design process to product prototypes and samples.

• Design and develop online presence from ecommerce to social media marketing, including product photography, illustration and brand identity.

• Participate in networking events to promote brand

Visual UX Designer – Consultant for Biogen Idec of Wellesley

Consultant with Ciber, Woburn, MA – 10/09 – 12/31/2009

• Work with internal clients (marketing, product management, sales support) to establish design requirements and online user experiences for web-based applications and web sites for Biogen Idec.

• Design mockups, prototypes, visual interfaces and interaction of web-based tools and web sites. Incorporate customer/client feedback into iterative design proposals. Applied UX design principles and best practice methodologies to ensure MS Advocate’s experience is incorporated in the design specifications.

• Exceed expectations of stakeholders and internal clients delivering on-time, quality, creative screen designs that meet requirements and solve user experience issues.

• MS Yoga • MS ActiveSource • Med Info

UX Design Manager – Web Hosting

Endurance International, Burlington, MA – 11/08 – 7/09

• Work with internal clients (marketing, product management, sales support) to establish UX requirements, performance standards and online UX for web-based hosting tools.

• Oversee and supervise the distributed production of mockups for interfaces and web applications, with an eye towards consistency, quality, and standards compliance with UX standards and practices.

• Design mockups, prototypes, visual interfaces and interaction of web-based applications. Incorporating customer/client feedback into iterative design proposals. Ensures UX is formulated and achieved for success of project and company-wide goals.

• Designs application functionality, including UX interactions, logic flows, database structures, library calls, naming conventions, and integration with existing navigation, platform.

• Established interaction standards using YUI library.

• Lead team to develop for a UX testing environment to analysis several applications we were building. Developed personas, profiles, surveys and prototypes to test UX while observing users. Used users feedback for iterative changes.

Human Factors Engineer - Social Media Software – Enterprise Application

SiteScape, Inc, recently purchased by Novell, Maynard MA – 1/07 – 10/08

• Key member of application development team and UX lead.

• Direct and design the look and feel, navigation, graphical icons, and Liferay portal skin customization for an Enterprise and Open Source collaboration software and iphone application.

• Research web 2.0 technologies and community web sites to strategize new concepts.

• Create UX prototypes and demos, wire frames, mockups, product graphics and iterative prototyping where required under tight deadlines.

• Direct outside creative team to develop web site for Teaming + Conferencing web site. Used information architecture skills to develop site architecture, navigation and direct the site build.

• Direct the UI web developers with UX interactions and best practices.

• Strategize UX interactions with Community Manager and designed assets for Kablink.org community web site

• Community member of Kablink.org.

Senior UX and Visual Designer Consultant for Broadband Networking

Ellacoya Networks, Nashua, NH - 12/2005 – 6/2006 - Contract Position

• Lead the application development team in the design the look and feel, navigation, UX interaction and architecture for a new web application.

• Discovery process, software UI designs, UX architecture, prototypes, and demos using UX best practices and standards.

• Recommend best practice UX based on customer objectives integrating end-user feedback to ensure efficiency and ease of use.

• Create UX wire frames, mock-ups, product graphics and prototyping where required.

• Present wire frames, storyboards and screen designs to development team and management.

• Write all UX documentation, including user profiles, personas, design documents and wire frames.

Senior Designer & Marketing Specialist for ID Systems

Digimarc Corporation, Burlington, MA - 3/2004 – 9/2005

• Create UX and information architecture for software, product demonstrations, product development, portal and content for web sit

• Lead UX initiatives through the use of white board diagrams, wire frames and iterative prototyping.

• Support product management team with prototype development of Facial Recognition, CVS, and SVS Web Applications, Product Management Portal, Corporate Web site, Training CD

• Use all creative and technical skills to produce product marketing and collateral for Digimarc ID Systems.

• Manage and create marketing programs, developed strategy, business development, collateral programs, advertising and direct mail.

• Produced spec sheets, brochures and advertising materials.

• Received award of Excellence for development of card security features, hardware, and software specifications catalog as a support tool for Sales Managers.

Marketing Consultant & Business Advisor for Furniture Manufacturing

Back in Time Home Furnishings, Winchendon, MA - 9/2002 – 2004

• Design and develop an online web presence.

• Strategize and develop marketing programs, business strategy, collateral programs, Internet media, advertising and direct mail.

• Style, photograph, illustrate and design quality catalog and web site.

• Create and design Email marketing programs using Constant Contact.

• Use all creative and technical skills to produce product marketing and collateral.

Online and catalog marketing program increased sales within first year by 150%.

Senior User Interface Design Consultant for Software Solutions

Coriva Inc, Wellesley, MA - 10/2000 – 7/2002

• For Ebusiness consulting company delivered Ebusiness solutions to external customers.

• Lead UX requirements gathering, produce use case documents, and design specifications for web applications, portals, intranet and web applications using UX best practices.

• Create user interface using HTML, CSS, JavaScript, and content architecture.

• Present UX wire frames, storyboards and screen designs to development team, customer and management.

• Provide creative and technical solutions.

• Responsible for all internal and external marketing including website, corporate logo and collateral.

• Brown, Brothers, Harriman - Web Application •Fidelity - Insurance.com - Web site •Pfizer - Intranet

Senior Web Designer – Team Leader for B-B and Consumer Web Sites

Specialized Software International, Worcester, MA - 2/2000 – 10/2000

• Direct and manage projects for the creative service teams for e-Business Solutions.

• Provide creative direction, strategy, UX design, content architecture, presales presentation, and technical guidance. Used white board and card sorting techniques to provide navigation and UX interactions.

• Manage a team of designers and HTML developers successfully.

JF Moran •Home Factory Store •Yours for Children •UK Lottery •Sonesta International Hotels •Norton

Director of Web Development and Marketing for B-B and Consumer Web Sites

The Image Factory, Leominster, MA - 2/1999 – 11/1999

• Provided business strategy and creative direction for Web site development.

• Develop and strategize marketing plans for The Image Factory and clients using web and print.

Assabet Continuing Education •Terra Labs Engineering •Polymer Biomedical •Holiday Housewares •Net1Plus •Boutwell Owens

Assistant Professor and Instructor

Mount Wachusett Community College, Gardner, MA - 9/1997 – 5/2000

Web Design I and Web Design II, Desktop Publishing, and Graphic Design Theory.

Assabet Technical Regional High School, Marlboro, MA - 9/1996 – 5/2000

Web site design: Adobe PageMill, Adobe PhotoShop, and QuarkXpress.

Teaching experience includes Adult Continuing Education, In-Service Seminars for Teachers, and substitute for High School in the Graphic Communication Lab.

Business Owner

Crosstone Communications, Gardner, MA - 1/1992 – 2000

Marketing Specialist and Graphic Designer for Furniture Manufacturing

ModuForm, Inc., Fitchburg, MA - 8/1987 – 9/1992

EDUCATION:

Fitchburg State College, Fitchburg, MA - 5/1983

Bachelor of Science - Communication/Media specializing in graphic design

AFFILIATIONS:

Assabet Regional Technical High School - 9/1999 Present -Advisory Board Member for Graphic Communications – Chairperson

Award winning and published photographer

Patent Pending – Visual Ingenuity Studios – Shearling cover that cleans and protects touch screen devices

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