Systems Business Analyst

SYSTEMS ANALYST

Focus of Interest: Information Technology

QUALIFICATIONS PROFILE

Well-experienced, dependable business process/technology consulting professional, offering more than 10 years successful track record in providing effective comprehensive services, solutions and applications to clients in a variety of industries. Focused and organized with a composed demeanor in working within a project-oriented environment. Proven aptitude in clarifying business requirements, performing analysis between objectives and existing procedures/skill sets and designing process and system improvements that increases efficiency, productivity and reduce costs.

Ability to work autonomously, with demonstrated strengths in leading and handling complex situations, building and maintaining relationships, and earning trust, respect and business from diverse groups of people through dependability, communication skills, strategic vision, technical excellence and meticulous follow-through.

High-energy achiever and genuine team player who is adept at utilizing outstanding organization, communication, and correspondence skills to build solid relationships; reputed for producing top quality results by demonstrating superior project knowledge and integrity, with keen understanding of business priorities while contributing to business development and revenue-producing activities

Skilled at prospecting new business opportunities and leveraging existing client base, offering consistent in exceeding client expectations for service by constantly providing follow-through, keeping promises, and maintaining professional, ethical standards. Articulate in English and Spanish.

TECHNICAL SKILLS

Spreadsheets & Database Software: RDBMS, Access, SQL Server, Oracle, MySQL, Excel

Programming Languages: Web 2.0, HTML, CSS, SQL, VBA, Java, JavaScript, C/C++, ActionScript, ASP, PHP

Operating Systems: MS-DOS, Unix, Linux, Windows 95/98/2000/NT/Me/XP/Vista, Mac OS 9/X

Software Tools: Microsoft Project, Visio, MS Office 2007, Dreamweaver, Flash, Photoshop, Fireworks, Visual Interdev, Vegas Video, Adobe Products, Microsoft Publisher, Liferay, Sound Forge, DVD Architect, etc

PROFESSIONAL BACKGROUND

QUEPASA CORPORATION - SCOTTSDALE, AZ

Systems Business Analyst / Project Manager 2007-2009

- Convey business strategies and objectives in numerous department/functional areas to support the implementation of appropriate information systems applications

- Monitor projects and resources using MS Project, and supervise project development teams in Mexico and customers in the United States in achieving maximum results, efficiency and meeting assigned goals

- Work together with the design team in creating the user interface and graphics for the website and micro sites as well as creating mocks and user interface designs for new and existing products to be enhanced

- Develop used cases which to be enhanced for creating upcoming products while preparing process and functional flowcharts using Visio Software

- Create a business plan including tasks, resource analysis, setting milestones for new products, this included performing research and finding necessary business requirements and specifications

- Perform competitive analysis and create a plan of action, and seek new products/technologies in order to enhance Quepasa

- Design and implement an advanced Search Engine Optimization plan and strategy which included performing extensive keyword research for every section of Quepasa, create meta tags in English and Spanish, create a linking strategy, perform directory submissions, create and submit sitemaps, review code, create and manage PPC campaigns in Google and Yahoo, perform video submissions, validate pages for W3C and recommend modifications if necessary

- Apply SEO best practices for organic and natural search, keep up to date with emerging SEO techniques and track the progress of traffic in website projects using Google analytics and Awstats

- Act as the Online Communities Director responsible in handling all Online Communities for the site; Obtain requirements form third party clients, develop a plan for their online community, meet with design and development team and follow through the entire project. Manage a dating site assigning tasks, reviewing metrics and traffic sites; monitoring project progress; determining new ideas and developments; organizing deadlines; and dealing with customer expectations. Edit videos using tools such as Vegas Video or Adobe Premier; these videos would be the one used in all online communities and also submit them to several video sites including YouTube, MetaCafe and Yahoo

- Involve in banner placement and development by providing assistance to marketing team in setting proper banner strategy with 24/7 real media company across the website

- Utilize Liferay platform by using their portal technology to design a new set of products and apply data security encryption

CYBERMARK INTERNATIONAL - SCOTTSDALE, AZ

Systems Analyst / Project Coordinator / SEO Specialist 2005-2007

- Involved in organizing, devising and establishing website and e-commerce projects for a wide variety of clients

- Rendered IT proposals to management to promote and enhance technology as well as expand operating environment

- Conferred with clients to identify their needs, requirements and specification for projects, conveyed them to the development group then reviewed the entire process of software development steps or web design guidelines

- Created, developed or modified websites and e-Commerce sites using HTML, CSS, JavaScript, PHP, and other technologies as well as creating or modifying website templates to be used by clients utilizing Photoshop, Fireworks or other image editing tools while

- Applied advanced Search Engine Optimization techniques to websites to obtain higher rankings in major search engines including but not limited to Yahoo, Google, Yahoo and MSN among others, performing keyword research and create Meta tags (Title, Keywords, Description) for websites; optimizing images for better natural search; validating all pages in W3C; creating and submitting sitemaps; following Google web guidelines; creating linking strategy; attending SEO conferences and training programs; and analyzing traffic for all websites utilizing Google Analytics and make proper changes to websites to improve traffic

- Evaluated the entire operation to lessen the development time, and designed metrics for projects to help improve productivity

- Involved in international projects from Spanish speaking countries to expand SEO business

- Expanded and solved problems proactively concerning e-commerce sites for clients while controlling Windows 2003 server and all web accounts using IIS and email administration

- Used technologies such as HTML, ASP, PHP, Asp .NET, JavaScript, MySQL and SQL Server, along with software tools like Macromedia Dreamweaver, Fireworks, Photoshop and Edit Plus while troubleshooting PC’s, WAN/LAN

CESAR CHAVEZ MIDDLE SCHOOL / AZTLAN ACADEMY - TUCSON, AZ

Computer Analyst / Instructor 2002-2005

- Facilitated beginner to advance computer classes of middle and high school students related to products of Microsoft Office (Word, Excel, PowerPoint, Publisher, Logo), Web page design using Macromedia Dreamweaver, Microsoft Front Page and HTML; Database development using Microsoft Access; and Graphic and Video development utilizing Photoshop, Macromedia Fireworks, Vegas Video and DVD Architect

- Educated students on the topic of Hardware Knowledge including how to build computers from scratch, and troubleshoot problems and computer networks

- Performed other functions associated to System Administration of Windows 2000 Server, including but not limited to, overseeing user accounts; troubleshooting Software/Hardware problems that students, teachers and staff encountered; as well as created and established school’s website and the database application for student grading and records

EARLIER CAREER

IT CORPORATION - TUCSON, AZ

Systems Programmer / Analyst 1998-2002

THE UNIVERSITY OF ARIZONA - TUCSON, AZ

Computer Support Specialist (Art Department) 1997-1998

Computer Specialist (Molecular and Cellular Biology Department) 1996-1997

FORMAL EDUCATION

ARIZONA STATE UNIVERSITY (W.P. CAREY SCHOOL OF BUSINESS) - PHOENIX, AZ

Master of Science in Information Technology Management 2007

THE UNIVERSITY OF ARIZONA - TUCSON, AZ

Bachelor of Science in Computer Engineering 2000

RELEVANT COURSEWORK:

Engineering Software Design | Computer Networks and Architecture | Data and Information Management, Security and Controls | Business Intelligence | Business Process and Workflow Analysis | Computer Programming with Applications | Data Structure and Algorithms and Database Design

CERTIFICATION

Working toward obtaining a Certification for Project Management

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