CEO
Resume:
RICH MARCELLO
*** ******** ****, *******, ************* 01451
ms6pnd@r.postjobfree.com
QUALIFICATIONS SUMMARY
Results-driven senior executive with well-honed general management skills acquired through multiple high profile assignments in technology- and services-oriented businesses. Highly competent across all aspects of running a global P&L including product and solution development, sales, marketing, and services for data center transformation and cloud computing markets. Proficient in developing innovative business plans, following through with execution accuracy, achieving profitability, increased productivity and high quality outcomes. Demonstrated ability to exceed P&L goals within budget, time constraints, and fluid market conditions. Entrepreneurial thinker committed to business ethics, highly performing teams, productive corporate cultures, and customer satisfaction. Established and maintained positive relationships with individuals throughout all levels of organizations, boards of directors, business partners, customers, analysts and press, sustained over time and networked worldwide.
CAREER HIGHLIGHTS
PROFIT AND LOSS MANAGEMENT
- Exceeded operating plan for Unisys Technology business in 2009 contributing to 10x rise in stock price
- Took Unisys cloud initiative from concept to first revenue in 18 months
- Planned, created, and implemented new strategic direction, market positioning, customer intimacy programs, and ISV sales initiative to strengthen HP’s business critical server business resulting in double digit server growth for three years in a row and profit improvement of $300M
- Strengthened and developed $1.5B business through high visibility merger and shift in core technology while maintaining 95% customer base and $200M profit
C-LEVEL SALES AND MARKETING
- Launched Unisys cloud strategy to universally positive press and analyst reviews
- Successfully launched one-on-one key account marketing program to retain top 660 customers, which boosted revenue by 25% and loyalty 15%
- Coordinated and refocused both HP and Compaq’s server business from “box-driven” to solutions; effectively served as designated closer for major sales; achieved 90% hit rate for critical deals
- Led the successful launch of Marvel™ server product line throughout 36-country road show, which resulted in $75M sales within the first quarter
ENGINEERING LEADERSHIP
- Managed two major operating software releases with 10M lines of code each; created/enhanced functionality of clustering, security, distributed computing, transaction processing, PC integration, UNIX APIs, and e-business
- Engineered and created VAX7000 and ALPHA EV4 microprocessor chip sets that doubled performance of Digital’s market-leading mid-range computing systems; ALPHA was the highest performing microprocessor in the world during this time
CORPORATE STRATEGY AND CULTURE
- Directed the successful development and implementation of innovative four-part cloud computing strategy
- Successfully integrated two diverse Unisys business units into the Technology, Consulting, and Integration Solutions Business while exceeding business results and maintaining high customer satisfaction
- Planned and created strategic/organization framework for integration of Compaq high performance server business into HP; obtained #1 share of UNIX market and achieved $100M cost reduction at the same time
- Established and created trust-based leadership culture that sustained morale of 3000 engineering/marketing professionals sunsetting a mature $1.5B business during a severe recession
PROFESSIONAL EXPERIENCE
UNISYS ~ Blue Bell, PA
PRESIDENT, TECHNOLOGY, CONSULTING, AND INTEGRATION SOLUTIONS Aug 2009-Feb 2010
- Oversaw the entire business operation with approximately $1.7B in revenue
- Utilized general management and leadership skills in directing 5000 consultants, engineers, and business professionals in performing various operations, such as developing hardware, software and services solutions for data center transformation, application modernization, and security
- Led the successful incorporation of two Global Business Units, which resulted in substantial cost synergies
PRESIDENT, SYSTEMS AND TECHNOLOGY May 2007-Aug 2009
- Assumed primary responsibility for managing $1.2B and 3000 staff global division accountable for developing, manufacturing, selling, and servicing high performance servers, operating systems, and virtualization/automation software for telecom, financial services, healthcare, and government accounts
- Directed the implementation of Unisys Secure Cloud, private cloud, hybrid cloud and associated cloud service offerings
- Served as active member of Berrett-Koehler Board of Directors, and proactively involved in strategic planning and decision making
HEWLETT-PACKARD ~ Palo Alto, CA
SENIOR VICE PRESIDENT, BUSINESS CRITICAL SERVERS May 2003-Nov 2006
- Responsible for all aspects of a $3.5B global division with 3000 employees responsible for developing, manufacturing, selling, and supporting a diverse portfolio of UNIX and Alpha-based enterprise systems
- Implemented comprehensive plan to migrate the ALPHA and PA-RISC businesses to integrity servers resulting in an average integrity growth rate of 50 percent over three years
- Ranked #1 in both mid-range and high-end UNIX/HPTC segments
- Employed exceptional communication and management skills; successfully handled and closed numerous key sales opportunities, directed advanced engineering groups, established next generation business cultures, and positioned the company with media/analysts resulting in revenue and profitability increases
COMPAQ ~ Nashua, NH
VICE PRESIDENT| GENERAL MANAGER (Alpha Systems Division) Feb 2000-May 2003
- Successfully managed a $1.5B division and directed 2000 employees in providing high performance systems to Fortune 500 and Global 500 customers in diverse industries, including telecom, healthcare, financial services, manufacturing, and government
- Directed the development and effort to obtain CEO approval to shift Alpha-based hardware strategy to Itanium-based solution strategy; facilitated agreement with Intel to acquire Alpha intellectual property and 500 chip designers
- Planned and developed the next generation family of UNIX servers; successfully completed and delivered projects six months ahead of schedule through effective utilization of project management and technical skills
- Effectively managed the integration and migration of Compaq high performance server business into HP; utilized leadership experience in UNIX market with 35% share, while achieving synergies that cut down costs by $100M annually
- Devised and implemented Compaq’s post-merger high performance server retention strategy that achieved unanimously positive Gartner, IDC, Forrester, and Meta ratings
DIGITAL EQUIPMENT CORPORATION ~ Nashua, NH
VICE PRESIDENT | GENERAL MANAGER, OPENVMS AT DIGITAL EQUIPMENT CORPORATION Aug 1994-Feb 2000
- Rendered leadership and support to 600 engineering, marketing, and business professionals within U.S., Europe, and Australia in delivering a benchmark operating system, which produced $500M direct sales per year
- Planned and directed the company in targeting various industries such as telecom, healthcare, financial services, manufacturing, and government accounts, which resulted in 85% total VMS revenue
- Served on the Digital India Board of Directors
EARLIER EXPERIENCE
DIGITAL ~ Hudson, MA
DIRECTOR OF ENGINEERING | SENIOR ENGINEERING MANAGER, OPENVMS 1991-1994
ENGINEERING MANAGER, SEMICONDUCTOR GROUP 1987-1991
PRINCIPAL ENGINEER, SEMICONDUCTOR ENGINEERING GROUP 1985-1987
SUPERVISOR | SENIOR ENGINEER, SEMICONDUCTOR RELIABILITY PHYSICS GROUP 1981-1985
EDUCATION
MASTER OF SCIENCE IN COMPUTER SCIENCE
BOSTON UNIVERSITY ~ Boston, MA
BACHELOR OF SCIENCE IN ELECTRICAL ENGINEERING, Minor in Semiconductor Engineering
UNIVERSITY OF NOTRE DAME ~ Notre Dame, IN
BACHELOR OF BUSINESS ADMINISTRATION IN FINANCE
UNIVERSITY OF NOTRE DAME - MENDOZA COLLEGE OF BUSINESS ~ Notre Dame, IN
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