Sales Manager
Resume:
MEREDITH E. McCREAVY
Stow, OH 44224
**********@***.***
QUALIFICATIONS
• 15 years of marketing experience in highly competitive, commodity-driven industries.
• Proven skills in creating, launching, and managing marketing and sales programs. Professional skills include:
Strategy development and delivery Email marketing/internet commerce
C-level communications Staff management/staff development
Promotions management Multiple project management
Department leadership Multimedia advertising
Budget management Co-op advertising programs
Tracking and analysis Catalog preparation
Meeting planning Presenting/event logistics
• Use MS Office, Windows, Lotus, Pagemaker, and various graphics software applications.
PROFESSIONAL EXPERIENCE
US FOODSERVICE (FORMERLY ALLIANT FOODSERVICE) 1999-2010
Marketing Manager - Restaurant/Institutional Products (2006-2010)
Promotions Manager (2000-2006)
Marketing Assistant (1999-2000)
Partner directly with President, Department Executives, and VPs of Marketing, Sales, and Procurement Divisions. Drive marketing/promotions activities, food shows, customer special events, and employee incentives with $1 million budget. Create and deliver marketing plans, value added services, incentives, and corporate/local/vendor/division product promotions while securing future dollar commitments from vendors. Manage corporate, local vendor, and division promotions. Plan, schedule, and conduct sales meetings to 150+ territory managers. Provide vendor and sales force customer training/education. Generate customer statements, track sales, and analyze promotion success. Manage the department and one assistant.
• Increased product sales dollars 53% via product and incentive selection, strategy development, and rollout.
• Author/produce/execute monthly email marketing newsletter to 2000+ customers with vendor and rebate tie-ins and sales force follow-up ensuring quality and click-to-open success.
• Enhanced sales and customer relationships via development of sales rep “Vendor Ride” program.
• Grew sales through Buyer and Category Manager collaborative initiatives.
• Dramatically increased client and revenue bases through management/promotion of comprehensive monthly Open House events with client-targeted specified brand features.
• Coordinate annual 2-day Foodshow promoting 360 vendors to 3000+ customers.
• Drove brand management strategies that have grown brands and captured market share.
ROBERT ELGART & SON, PHILADELPHIA, PA 1995-1999
Advertising/Marketing Coordinator
For an automotive aftermarket product distributor, managed the design and creation of a 128-page sales catalog distributed regionally. Designed graphic commercial literature, brochures, flyers, multimedia advertising, newsletters, sales presentations, and press releases. Collected and maximized manufacturers’ co-op advertising funds. Tracked monthly sales promotions. Coordinated, prepared, and set-up annual trade shows.
EDUCATION
B.S. in Business Administration; Marketing Concentration; KUTZTOWN UNIVERSITY OF PA 1993
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