Sales Customer Service

LANCE MURRELL

**** ******** **. *** *****, MI ***03

734-***-**** *********@*****.***

SUMMARY

Professional with over 20 years of innovative and progressive experience working as a leader within the sales industry to maximize overall business objectives.

EXPERIENCE

Big George’s Home Appliance Mart, Ann Arbor, Michigan

September 1990– August 2011

Business & Marketing:

Drove business growth and capitalized on new revenue potential to manage all aspects of business operation.

Successfully communicated decisions and strategic plan to management and staff in an effort to ensure accountability and focus on business priorities.

Determined best financing and credit arrangements were effectively in place.

Assisted in all aspects of administration, community relations, and other tasks to ensure the smooth running and efficiency of the Store as a whole.

Designed innovative promotional marketing and advertising plans to drive revenue.

Developed and executed business marketing strategies to achieve short and long term business plans.

Management:

Served as primary liaison between store management and employees.

Monitored and analyzed all store line transactions for accuracy.

Recruited, trained and supervised sales staff of 8.

Mentored and motivated staff to meet/exceed established sales goals and objectives by developing effective incentives and competitive commission structure.

Developed and implemented trainings geared to educate, motivate and increase employees’ competence and confidence level in merchandise benefits and features.

Reviewed scheduling and ensured proper hiring decisions were made to support business direction.

Buying & Merchandising:

Oversaw buying budget of $500,000.

Maintained and analyzed “open to buy” to ensure correct stock levels necessary to support business objectives.

Developed partnerships with distributors and manufacturers in an effort to ensure attainment of business plan for growth and profit within budgetary guidelines.

Built vendor relationships that allowed the benefits of special promotions and discounts.

Responsible for storewide visual merchandising and display set up.

Maintained regular contact with vendors to ensure deliveries, promotions and pricing matters were handled appropriately and in a timely manner.

Sales & Customer Service:

Grossed over 2 million dollars in sale per year via internet and local sales.

Maintained a client book of over 100 clients.

Completed sales reports by employee to track productivity and trends.

Researched and executed pricing strategies.

Facilitated a team approach to achieve sales goals and increase productivity.

Evaluated employee compensation commitments, selling cost and census analysis and employee productivity to help ensure smart decisions.

Calculated and prepared inventory, reviewed prices and buying patterns in an effort to develop pricing strategies.

Prepared monthly reports on department sales, trends, best sellers, voids and customer needs for store manager and buying office.

Developed strong customer relations and ensured highest standards of customer satisfaction and quality service at all times.

Contacted customers on a regular basis to follow up on their purchases and inform them of new merchandise, sales and special events.

Parin & Associates, Ann Arbor, Michigan

August 2011- Present

Territory Manager

Manage and retain existing dealers through a relationship based management style.

Pursue new Dealers while maintaining existing accounts.

Provide training and product demos for Dealer account staff.

Stay current on demographic and industry trends.

EDUCATION

Washtenaw Community College, Michigan

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