Sales Manager

Elizabeth A. Akomolafe

***** ****** ***** ****, *********. NC 28277

Cell: 310-***-**** ~ **********@*****.***

FUNCTIONAL STRENGTH

• Tenacious professional with strong analytics and organization skills.

• Outstanding written and verbal communication skills.

• Proficient in the use of the following softwares: Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Microstrategy, DFP Dart, Sales Force, Jira, Hyper Snap

• Effective planner, analytical problem solver, self- motivated, reliable and detail oriented.

PROFESSIONAL EXPERIENCE

SurfMyAds.com July 2011 – Present

Account Specialist

Responsibilities:

• Responsible for managing large affiliate networks with over one hundred merchants with the task of driving their performance and profitability.

• Preparing periodic reports on performance data on a weekly/monthly basis to management team to inform strategy decisions

• Creating and implementing online campaigns to increase sales on the sites

• Constantly analyze campaign results and periodically provide reporting on campaign performance to clients while recommending ways to improve their campaign metrics.

• Develop strategy and execution plan to grow revenue/commission from the affiliate networks

• Responsible for maximizing revenue for the SurfMyAds site by offering placements for sale to the affiliate merchants

• Preparing forecast analysis to predict future sales and better formulate plans to meet monthly/quarter goals

• Writing, editing, and coordination of special online projects

• Managing and building high quality advertiser partnerships

Internet Brands Jan 2011 – June 2011

Account Manager

Responsibilities:

• Handle all account management duties with our growing base of advertising customers.

• Convert inbound advertising inquiries into revenue-generating campaigns

• Assist clients with their advertising campaign set-up and pro-actively monitor and optimize the campaigns to promote customer satisfaction and retention

• Constantly analyze campaign results and periodically provide reporting on campaign performance to clients while recommending ways to improve their campaign metrics.

• Accountable for customer retention and renewals.

• Collaborate with sales team on larger strategic proposals to advertisers, agencies and partners

• Work with product team to identify growth opportunities for Internet Brands sites

• Daily maintenance of Internet Brand’s site quality and content updates

• Liaise with community moderators and members

Bumper Jumpers Jan 2008 – Jan 2011

Marketing Manager/Media Buyer

Responsibilities:

• Understanding the target customers for the Bumper Jumper site and sourcing for placements that drive relevant traffic to the site

• Building business relationships with the new media representatives and maintaining the existing relationships

• Communicating consistently with higher management on appropriate media buying strategy

• Monitoring the sales statistics and including sales strategies in the planning of media buying activities

• Analyzed program results to improve future performance and created performance forecasts for future campaigns.

• Daily assessment of web marketing metrics (click rate, conversion, ad pricing structures, CPA ad rates, etc.) against overall marketing ROI, which revealed specific aspects of overall creative/site/process execution to target for improvement.

• Responsible for direct marketing and evaluation of traffic on consistent basis

Sayo J. Odumosu & Co. Sep 2007 – Nov 2007

Internship

Responsibilities:

• Application of Legal principles in solving practical legal problems

• Review of client’s files

• Drafted court processes and conducted searches in public registry

• Drafting court pleadings for review

• Preparing legal opinions

Profund Securities Ltd Apr 2007 – May 2007

Legal administrative assistant

Responsibilities:

• Compiled and maintained records of business transactions

• Assisted in the preparation of legal documents for company clients

• Assisted with document filing and organization

EDUCATION AND CERTIFICATION

Lagos State University, Nigeria

Bachelor of Law, LL.B, 2007

EXTRA CURRICULAR ACTIVITIES

Travelling, Hiking, Swimming, reading

REFERENCES: Available upon request.

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