Manager Marketing

Frederic Sebag

**** ******* ******** *****: 514-***-**** *****.********@*****.***

Marketing Director

Extensive knowledge and proven track record in the development, management and reporting of online and offline advertising. As Marketing Director, successfully and significantly increased both revenue and brand recognition, in one of the most competitive online industries in the world.

Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.

Expert in the conceptual and content development. Proven ability to drive record-high marketing campaign response-rates and execute successful product launches.

Over 13 years of solid marketing experience among which I created, manage and developed three Affiliate Marketing program while managing a team of over 10 marketing staff

Strong knowledge of SEO, PPC and Brand Management

Able to plan and implement strategic marketing initiatives and maximize ROI

Skills

Marketing Strategies & Campaigns

Corporate Communications

Creative Team Leadership

Product Positioning & Branding

Web & Print Content Development Development of Training Materials

Public & Media Relations

New Product Launch

Fully Bilingual- French & English

Professional Experience

PACIFIC STREET MEDIA – Montreal, QC

Multimillion-dollar Company in the gaming industry

Affiliate Marketing Director, 10/2010 to Present

Manage and oversee the operations of the Affiliate program as well as managing a group of 9 affiliate managers. Manage the day to day functions of the program, affiliate relations, negotiations; brand positioning, media relations, product launches, and tradeshow marketing.

Selected Accomplishments:

Created a full detailed marketing plan to give the program and marketing team a true direction

Re-designed the whole reporting system to drastically improve ROI by over 35%

Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

Establish the process of providing media kit to top performing affiliates that demonstrated potential to drastically increase the incoming traffic.

Conceptualized and oversaw the launch of their new casino product. Identified opportunities, researched new product possibilities, collaborated with development team.

WOLF PROCESSING – Kahnawake, QC

Advertising Agency for the Gaming Industry- Cyberworld under new management

Affiliate and Marketing Manager, 1/2009 to 10/2010

Developed marketing and affiliate programs for a variety of gaming client. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Selected Accomplishments as a Marketing Manager:

The Global expansion of the Goldenpalace.com brand using Radio, Print, TV and online advertisement resulted in a 200% increase in traffic to our home page.

Handled all print, radio advertising and special event sponsorship

Evaluate overall online Marketing program effectiveness, employee performance, as well as being responsible for a monthly budget nearing $1 million dollars

Participated in the coordination of our gorilla marketing efforts. The gorilla marketing resulted in 100% increase of our presence in the main stream news media, as well as all major online news site including Google News

Selected Accomplishments as an Affiliate Manager:

Expanded client base by 15% during the year by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.

Closed new affiliate deals accounts as a member of affiliate business development team, by developing solid relationships and excelling at trade shows

Trained and supervise a team of 5 junior and 2 senior Affiliate Managers

CYBERWORLD – Montreal, QC

Advertising Agency in the Gaming Industry

Marketing Manager, 1/2000 to 31/2009

Affiliate Manager, 1/2006 to 31/2009

Traffic Coordinator, 3/1999 to 1/ 2000

Advanced through a series of promotions, culminating in oversight of group and 16-member marketing team. Created concept and advertising campaigns, direct mail campaigns for all marketing efforts

Selected Accomplishments:

Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.

Recruited and trained a full team of affiliate managers and Affiliate call centre. Which increase our traffic by 25%

Wrote training brochures that enhanced the affiliate team’s understanding of product features and helped them sell more effectively.

Education

PROFESSIONAL STUDIES – Laval, QC

Diploma Programmer Analyst, 1997/1998

VANIER COLLEGE – Montreal, QC

D.E.C in Social Science, 1994/1996

Reference Available upon Request

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