Office Manager/Executive Assistant

Lynn Baker

**** ******** **. ******* *******, AR 72207 Phone: 501-***-**** ****.*****@*******.***

Marketing Communications Manager

Creative, self-motivated marketing and communications manager with over 25 years experience.

Adept at public speaking, conducting training classes, and negotiating with vendors

Leads and managers people and projects competently with minimal supervision. Develops trusting relationships with co-workers, supervisors, clients, and vendors by responding to requests in a timely manner, offering solutions, and soliciting feedback.

Attentive to details and results. Highly skilled at prioritizing, working independently, and following up from project concept to execution.

Skills

Marketing Strategies & Campaigns

Public Speaking & Media Relations

Sales Collateral & Support

Contract Negotiation

Conflict Resolution

Corporate Communications

Script Writing

Video Production & Directing

Development of Training Materials

Web & Print Content Development

Professional Experience

NPC INTERNATIONAL – Little Rock, AR & Jackson, MS (Executive office – Overland Park, KS)

Largest Pizza Hut franchisee with over 1150 Pizza Hut & Pizza Hut/WingStreet restaurants.

Field Marketing Manager: January 2004-November 2009

Managed local store marketing efforts for 200 plus Pizza Hut and Pizza Hut/WingStreet restaurants in 10 states (AL, AR, FL, GA, LA, MO, MS, OK, TN, &TX)

1.Above Expectations ranking at each yearly review

2.“Go-to” Field Marketing Manager for training new hires

3.Pizza Hut, Inc Star Tracks employee, 2008

4.Winner, department catering sales initiative, 2008 (highest increase in catering sales for company)

Selected Accomplishments

Created, implemented, and analyzed success of marketing strategies and grand opening plans for individual restaurants. Rolled out sales growth strategies to all stores and ceased poor ROI strategies.

Worked in the field training Restaurant General Managers and Area General Managers to develop relationships in their trade areas. Results included establishment of ongoing orders and on-site sales.

Assisted in contract negotiations and ensured proper and legal use of commercials, logos, and coupon offers. (UALR basketball, Memphis Motor Sports, declining debit card acceptance at U or A Fayetteville, U of A Fort Smith, & Oral Roberts University, public and private school lunch programs.)

Corporate presentations and training. Maximized presentation's impact by involving audience, taking Q & A, soliciting and supplying best practices, and distributing support materials.

Demonstrated Pizza Hut's commitment to public stewardship through sales of Pizza Hut fundraiser cards, scheduling in-store fundraiser nights, in-kind donations, Relay for Life sponsorships, library summer reading program sponsorships, and festival sponsorships.

Managed local store marketing budgets. Negotiated rates with vendors and eliminated poor ROI expenses. Consistently came in under budget $2,000-$5,000 yearly.

Built positive, trusting relationships with restaurant operators. Gained trust and confidence for resolving conflicts with vendors, advertisers, community leaders, and non-profits in a timely, fair manner.

Developed and implemented marketing strategies for colleges and universities ensuring maximum promotion of product and pricing for students.

Provided support materials to individual restaurants for local store marketing.

Lynn Baker

6708 Longwood Rd. Cammack Village, AR 72207 Phone: 501-***-**** ****.*****@*******.***

SAKS INCORPORATED – Jackson, MS & Des Moines, IA – 1995-2003

Leading retailer with over 372 locations. Operating divisions included: Saks Fifth Avenue Enterprises, Parisian, Proffitt's, McRae's, Younkers, Herberger's, Carson Pirie Scott, Boston Store, Bergner's, and Club Libby Lu)

Project Manager, Saksworks (Company Intranet) 2001-2003

Developed all content projects. Developed and tested enhancements to the site. Conducted research to identify business needs. Trained Associates to create, post, and manage content.

Manager of Operations, Saks TV (Internal Business Television Network) 1998-2002

Assisted in contract negotiations for satellite service, installation of new sites, repairs, and system upgrades. Implemented procedures for managing and dispatching service calls and reduced service call dispatches 51% at an estimated savings of $10,800.

Producer, Saks TV 1995-2002

Worked in all areas of production of 30-minute live and taped broadcasts. Researched topics, wrote scripts, interviewed subjects (executives, associates, vendors), scouted locations, directed location shoots and live studio broadcasts.

Staff Editor, The Cornerstone (Saks Incorporated's award winning print publication) 2002-2003

Wrote 400-500 word articles, researched topics, interviewed subjects, coordinated photos, and suggest article topics.

WHO-TV – Des Moines, IA 1987-1995

Technical Director (5, 6, 10pm newscasts and specials)

Producer/Writer/Director (PSAs and special series)

KTHV-TV – Little Rock, AR 1983-1987

Director (Newscasts, PSAs, Commercials, Master Control)

Production Assistant (studio camera operator, lighting, sets, teleprompter, floor director)

Education

University of Arkansas at Little Rock – Little Rock, AR

Bachelor of Arts

Major: Communications

Minor: Theater

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