Product Management & Analytics Professional

RYAN D. PERSICHILLI

*** ******* *******, ***** *****, CA 91910

Residence: 619-***-**** • Cell: 619-***-**** • ****************@*****.***

PRODUCT MANAGEMENT ~ PRODUCT MARKETING ~ ANALYTICS

INNOVATION MANAGEMENT ~ STRATEGIC PLANNING~ PROGRAM MANAGEMENT

BUSINESS DEVELOPMENT ~ GLOBAL MARKETS ~ STRATEGIC PARTNERSHIPS

* Software Product Management, Marketing & Business Analytics Professional with 15 years of experience.

* Exceptional record in managing, developing, marketing and selling Enterprise, Business Intelligence (BI), SaaS and Application software solutions targeted at Fortune 500 companies, and mid to small-sized firms.

* Delivered precision marketing, workforce management, anti-fraud, CRM and predictive analytic solutions across a variety of industries including: financial services, health care, retail, telecom and government agencies.

* Specific expertise in data mining, mathematical modeling, reporting systems, data warehousing, consumer and demographic data, and geographic information systems

* Consistently deliver Enterprise, BI, and Application software solutions to drive revenue, lower costs and improve efficiency.

ADDITIONAL KEY AREAS OF EXPERTISE

* Strategic Sales

Public Speaking & Presentations

* Sales Engineering

Account Management

* Technical Documentation

Project Management

* Agile & Lean Development

* Quality Assurance

* Client & Consulting Services

EXPERIENCE

ATIAS, PERSICHILLI & ASSOCIATES - San Diego, CA Dec. 2008 to Present

BI, data collection and predictive analytic consulting services

Principal Business Consultant

Lead business development and product marketing consultations. Develop client strategies to implement BI, data collection and predictive analytics solutions. Perform statistical modeling, forecasting, and custom business analysis.

* Headed segmentation analysis and the resulting solutions implementation for a large media brokerage firm in the Los Angeles area. Project resulted in a 17% reduction in cost by optimizing the target marketing per client product, customer segment, direct marketing area and media distribution channel.

* Lead solution design of a BI and predictive analytics pilot project for an international provider of enterprise business support solutions aimed at cable and satellite providers.

FAIR ISAAC, CORPORATION - San Diego, CA 2007 - 2008

Leading global provider of decision management solutions powered by advanced analytics.

Product Market Manager, Global Fraud Analytics & Innovation

Managed the development, operations and deployment of flagship Falcon Card software product and statistical and neural-network models used in all areas of fraud detection, across multiple industries.

* Headed market strategy and realization of Falcon Card and global fraud analytic modeling, maintaining 98% customer retention of over $120 Million in annual product revenue within a depressed financial sector

* Established and strategically managed organization's fraud analytic innovation and research programs to facilitate development of next generation modeling and market disruptive technologies

WITNESS SYSTEMS, INC. (Formerly EXAMETRIC, INC.) - San Diego, CA 2005 - 2007

Provides optimization software to capture customer contact data and improve workforce performance and staffing optimization.

Director, Product Management

Led development of the entire suite of six workforce management and resource forecasting products. Instituted new methodologies, established product roadmaps and schedules, conducted market research and competitive analysis.

* Established new product management department including processes and organizational structure; achieved a 50% increase in new client acquisitions and a 100% increase in revenue.

* Doubled the company's product offering in one year resulting in a 50% increase in revenue.

NIELSEN - CLARITAS, INC. - San Diego, CA 2003 - 2005

Provides data and customer relationship management (CRM) systems designed to increase the effectiveness of its clients' marketing efforts.

Senior Product Manager

Performed product management and development for Claritas' flagship product iMARK, a site analysis, precision marketing and mapping application. Oversaw research, development, marketing and support, established product requirements and market assessments at strategic and tactical levels.

* Increased product revenue by 25%, through up-sell program and migrating 97% of legacy customers to iMARK, resulting in a 10% increase in company revenue.

STONE ANALYTICS, INC. - San Diego, CA 1998 - 2003

Developer of analytic engines for business professionals and provider of analytical consulting services for public and private sectors.

Program Manager and Senior Economic Analyst

Led consulting teams and project managed consulting services. Performed statistical modeling and research, spatial analysis (GIS) and custom business analysis. Conducted product management and development, business development and competitor analysis.

* Developed a product, from inception to implementation, for analyzing data and creating predictive models. System generated over $15M in revenue within the first two years of launch is now in use by the Department of Justice and led to the acquisition of a division of Stone Analytics.

COSTAR, INC. (Formerly COMPS, INC). - San Diego, CA 1997 - 1998

A provider of commercial real estate information, CoStar has a proprietary database covering 65 markets in the US and the UK.

Econometrician

Performed statistical modeling, forecasting, research, spatial analysis (GIS) and custom business analysis.

NEURA SYSTEMS - El Cerrito, CA 1994 - 1997

Provider of an internet based product for gathering, cataloging, and profiling news group postings.

Sr. Market Analyst

Established marketing strategies and business plans. Conducted market analysis and statistical modeling.

EDUCATION

Black Belt, Lean Six Sigma, University of California, San Diego Extension (expected 2010)

BA, Economics, emphasis in Econometrics, with Honors, University of California, San Diego

PATENTS

U. S. Provisional Patent 60,432,631 - Method and System for Analyzing Data and Creating Predictive Models

U. S. Patent 6,661,431 - Method of Representing High-Dimensional Information

AWARDS & HONORS

2006 Winner San Diego AeA High Tech Award for Innovation - Exametric, Inc.

PROFESSIONAL AFFILIATIONS

Analytics Steering Committee - San Diego Software Industry Council (SDSIC)

Advisory Board - UCSD Extension: Business Analytics Curriculum

Business Partner & Owner - The Tile Shop (a retail business)

Member, Project Management Institute (PMI)

Member, Professional Men's Toastmaster

Member, Pragmatic Marketing

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