Business Development,Sales & Distribution

NAME Brian Kamau Njenga, MBA

PERSONAL PROFILE

Experienced professional with experience in the Utilities, Telecommunication, Media and FMCG industries spanning over 12 years in various roles with 4 promotions in 8 years.

Open to management opportunities in Business Development, General Management, Sales or Marketing.

SPECIALITIES

-Business Development. -Marketing Management.

-Brand Management. -Channel Management.

-Launches and Start-ups. -Franchise Management.

-Project Management. -Distribution Management.

-Sales Management. -Budgeting.

WORK EXPERIENCE

CENTRICA PLC, BRITISH GAS SERVICES, UK

Assistant Marketing Manager, April – October 2009

Business Development Manager, October 2007 – March 2009

• Liaised with propositions, strategy, legal & regulatory departments and competitor team in order to develop communications based on commercial and competitive environment and priorities where appropriate e.g. The Summer and Winter Campaigns of 2009 - 4% & 12% above targets respectively.

• Grew partner channel sales by 250% in 2 years.

• Actively contributed to the development of 2008 and 2009 annual marketing plans and budgets.

• Developed an automated Budget Tracker System to monitor and control costs for marketing projects undertaken for the department to ensure cost forecasts are accurate through ongoing monitoring and reporting of expenditure.

• Introduced HomeCare® Range of products and services to Voluntary and Membership Benefits Schemes.

• Being a Member of the Core Team, I was responsible for the introduction of selling HomeCare® & PropertyCare® through landlords and estate agents - managed entry into new markets.

• Formulated and developed business cases and commercial terms for partnerships e.g. with Next Jump, Bank of Scotland, Brinc Ltd & Homebase.

• Analysed marketing data and market research communicating, where relevant, the results across sales and marketing teams in order to facilitate accurate planning and forecasting of direct marketing initiatives and maximise return on marketing investment.

• Managed ongoing relationships with strategic partners and renewed lost links with 12 partners e.g. You At Work, Asperity, Vectis and My Discount Club.

• Improved the processes and delivery models of the call centre staff and teams in Uddingston, Leeds & Leicester on Partnership activities.

• Liaised with all marketing, sales, competitor, pricing and call centre functions to ensure a consistency of information and understanding across all functions.

• Managed partnership budgets and payment of partner invoices – 90% on track on budget utilization based on year plan to date.

THE AGA KHAN DEVELOPMENT NETWORK, NATION MEDIA GROUP LTD, EAST AFRICA

Sales and Operations Manager, 2005 – August 2007

Field Sales Manager, 2004 – 2005

• Responsible for devising and implementing marketing strategies, brand development and awareness campaigns, audience research and competitor analysis for the Daily Nation, East Africa’s leading daily newspaper, and its sub-products.

• Managed and coordinated a team of 60 marketing, sales, and customer service and distribution personnel.

• Key member of the core team responsible for redesigning and relaunching the Daily Nation in 2006.

• Designed a highly successful, self-financing incentive scheme for the Circulation Team, with revenue above monthly target distributed as commission.

• Developed ongoing brand development and awareness campaigns focused on four Daily Nation and Taifa Leo magazine inserts: Smart Company, Money, Job Scan and Pambo; built Christmas sales by 5% through innovative joint giveaway promotion with Kenya’s largest fuel company, Kenol / Kobil.

• Drove ongoing newspaper and magazine sales increases through a range of promotions, including regional win-a-vehicle promotion (incremental sales of 12%) and vendor displays incentive promotions (incremental sales of 37%).

ZAIN GROUP INTERNATIONAL, KENYA, 2000 – 2004, NAIROBI, KENYA

Business Development and Franchise Leader, 2003 – 2004

Franchise Leader, 2002 – 2003

Distributor Account Developer, 2000 – 2002

• Developed and fulfilled promotional campaigns and directed production of merchandise in line with corporate brand specifications for Kenya’s second largest mobile phone company.

• Opened up the domestic marketplace and increased total sales and market share by introducing the franchising concept and developing a franchise network of 33 partner shops.

• Introduced 15 after-sales service centres throughout Kenya to increase customer satisfaction and build loyalty.

• Met and exceeded brand, volume and market share targets through effective management of franchise network, four franchise developers and 90 distribution staff.

SABMILLER INTERNATIONAL, CASTLE BREWING KENYA, NAIROBI, KENYA

Area Sales and Customer Representative, 1999 – 2000

• Successfully introduced a new range of alcoholic beverages to a territory in competition with established major breweries, increasing market share from 0% to 19%

• Managed the activities of around 50 distribution and promotional staff.

COCA-COLA NOTHERN AFRICA DIVISION, RIFT VALLEY BOTTLERS LTD, ELDORET, KENYA

Area Sales Representative, 1998 – 1999

• Designed innovative strategies and implemented these throughout the territory to exceed sales targets and enhance market share by 9% within 12 months.

MEMBERSHIPS

• Member of the Board of Advisors to the International Association of Students Interested in Economics and Business Administration (AIESEC), Daystar University, Kenya.

• Chairman and Director of Investments Committee, Athi Boyz Investments Limited.

• Eleko Beach Events Coordinator, Nigeria.

TRAINING

• Consumer Insight – British Gas (Centrica).

• Brand Management, Change Management for Mid-Level Managers, ISO 9001: 2000 Standards – The Aga Khan Foundation.

• Project Management, Management Development, Coaching Skills, Finance for Non-Finance Managers, Performance Appraisal Management – Zain Group International.

• Brand Excellence, Distribution Excellence – SABMiller International.

• Product Awareness, Marketing Excellence – Coca Cola Northern Africa Division.

EDUCATIONAL QUALIFICATIONS

Masters in Business Administration, University of Nairobi, 2007

Double Major in Marketing and Strategic Management.

Bachelor of Commerce, Daystar University, Kenya, 1998

Marketing and Business Administration

Masters in Administration, University of Wales, Cardiff, UK

Planned completion - 2011

Project Management

INTERESTS

Golf, travelling, extreme sports and photography

REFEREES

Referees available on request.

Contact this candidate