Automotive Sr. Product Specialist Copywriting Editing Validation Event

MICHAEL DAVID SINGER

**** ***** **** ***** | Troy, MI 48085 | 480-***-**** | **********@*****.***

PROFESSIONAL QUALIFICATIONS:

• Demonstrated ability to initiate and grow client relationships, both on the retail and corporate levels

• Many years of experience working with corporate sales, marketing, engineering and training staffs

• Strong understanding of promotional and training opportunities, including affinity partnerships, sponsorships, industry shows, consumer and dealer events and more

• Demonstrated ability to successfully manage multiple projects while maintaining critical timelines

PROFESSIONAL EXPERIENCE:

Owner August 2011-Present

Singer Production Services, LLC – Troy, MI August 2006-March 2010

• Freelance subject matter expert for automotive (trucks included) print, video and digital projects, including copy writing, editing, research and ensuring the accuracy of technical tables, charts and photography for General Motors, Toyota, Honda, Acura, Porsche, and BMW

• Managed a route sales staff for Advanced International, LLC in Phoenix, AZ. Responsibilities included route sales, managing route salespersons, helping salespersons grow their sales, surpass personal sales goals and help mentor others. Managed ordering/inventory management, analysis of sales mix and creating new revenue streams

• Asst. Road Producer for the Acura TL and Honda Pilot vehicle launch/dealer training program in the U.S. and Canada. Conducted product-based presentation to dealership employees on new product

• Lead product training specialist for the Toyota Tundra marketing events held in conjunction with the AMA/Toyota Motocross Championship events. Managed all customer interaction with the product and developed/presented live product presentations to customers with varying needs across the country

• Served as corporate spokesperson for General Motors during the 2007-2009 national auto show seasons. Responsibilities included answering product questions, providing individual direction on specific customer/dealer conflicts, and answering questions on a wide range of corporate issues

Sales and Leasing Consultant May 2010-July 2011

San Tan Honda – Chandler, AZ

Big Two Toyota Scion – Chandler, AZ

• Demonstrated professionalism with strong interpersonal skills, effective sales techniques, and in-depth product knowledge to consult with customers and assess their needs to offer the best vehicle choices

• Consistently achieved Customer Satisfaction Index (CSI) levels above the dealer, district, zone and national average, contributing to San Tan Honda winning three straight President’s Award for customer satisfaction

Senior Product Specialist/Analyst, Dodge Ram/Sprinter July 2002-August 2006

BBDO Detroit – Troy, MI

• Lead product specialist managing analysis, creation, engineering and legal validation, and integration of all product-based information for all advertising, CRM and training materials used by DaimlerChrysler for their most complex products (Dodge Ram pickups, Dodge Sprinter and the Ram Chassis Cab).

• Initiated and successfully grew client relationships for BBDO Detroit, including clients in product planning, engineering and sales/marketing

• Managed multi-vehicle projects for the product information department. Oversaw inclusion of proper information type as directed by DaimlerChrysler Brand Management, inclusion of technically accurate tables, charts, photography, and adherence to tight timelines

• Served as Technical Editor for print and video scripts

Michael David Singer Page 2

PROFESSIONAL EXPERIENCE (Continued):

Product Information Manager, GM Team November 1997-April 2002

Visual Services, Inc. – Bloomfield Hills, MI

• Initiated and successfully grew client relationships for Visual Services, Inc., encompassing clients in many different areas in engineering

• Lead product specialist supporting all training materials used by GM/Chevrolet during the launch of GM’s most profitable platform (full-size truck GMT 800) from 1997 through the 2003 models and worked with GM training materials for the GM Medium Duty Trucks (GMT 560)

• Served as Technical Editor/Advisor for GM training videos

• Collaborated with GM Legal to validate claim statements made in sales/marketing/training materials

• Communicated with GM engineers and brand marketing managers on product features/systems, helping creative staff identify product features and benefits to promote in national vehicle launch materials

Technical Editor/Product Specialist March 1992-November 1997

Utechniques, Inc. – Rochester, MI

• Technical Editor/Advisor for Oldsmobile and Buick sales and service training materials, including

print and video

• Served as Project Manager for affinity partner events

• Staffed live dealer training events as well as consumer events for Oldsmobile and Buick

• Communicated with GM engineers and brand marketing managers on product features/systems, helping creative staff identify product features and benefits to promote in Oldsmobile and Buick training materials

ACADEMIC QUALIFICATIONS:

Bachelor of Business Administration – Automotive Marketing/Management May 1990

Northwood University – Midland, MI

Cumulative GPA: 3.1

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