********@*******.***

DANIEL K. HOLETON

***** ********* ****** ***/***-7130

Warren, Michigan 48088 ************@******.***

SUMMARY

Offer extensive technical sales background with assignments in outside sales, customer service, inside sales and sales management. Sold electrical instrumentation to automotive manufacturers, utilities and steel producers and managed the order processing, counter sales and customer relations functions. Additional experience in retail sales. Selected by senior management to service company’s four top accounts and also assigned customers with special requirements.

SELECTED ACCOMPLISHMENTS

• Consulted with key accounts to upgrade product purchases that resulted in longer product life and reduced machine downtime.

• Secured a two year $100 thousand contract with Doorman (manufacturer of industrial doors) by influencing company to replace present electronic controls with a product that was more suitable and cost effective.

• Negotiated favorable pricing terms with suppliers and customers to save millions of dollars of automotive business in a rapidly declining market.

• Played a key role in the implementation of Prophet 21 software program. System provided historical customer sales data which was useful in preparing proposals and negotiating prices.

CADILLAC ELECTRIC, Oak Park, Michigan 1999-2009

Cadillac Electric, a former subsidiary of Cleveland based Premier Farnell, distributed electronic controls (Allen Brady and Busman) to regional industrial customers. Premier closed this business unit in 2009.

Sales Representative/Inside Sales Manager

• Marketed products to new accounts and serviced existing accounts (OEM’s, MRO’s, electrical contractors, resellers, and machine builders).

• Consulted with customers and suppliers to resolve product and design issues.

• Supervised inside sales activities and prepared sales, open order and special product requirement reports.

• Coordinated customers’ special shipping requirements with warehouse staff.

• Educated customers on new products and made product presentations.

• Served on strategic team that planned new sales and pricing strategies.

Sales Representative, RAM METER, Troy, Michigan 1996-1999

Assistant Manager, MC SPORTING GOODS, Sterling Heights, Michigan 1990-1996

EDUCATION

Marketing & Business, Oakland Community College, Royal Oak, Michigan

Certificate, Electronics, Southeast Oakland Vocational Center, Royal Oak, Michigan

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