Marketing Health Insurance

ABHILASHA CHADHA

**** ******** **, 925-***-****

San Ramon, CA 94582 ********@*****.***

SUMMARY:

An ambitious, enthusiastic and diligent person with excellent soft skills enabling effective cooperation and team spirit, seeking a position that will leverage my analytical, creative and problem solving skills. Possesses ability to leverage knowledge and exposure in both technology and marketing that will help bridge the communication gap experienced between departments. Four years of progressive work experience serving as a customer-focused professional, acknowledged for providing innovative solutions that reside well within clients financial and time frameworks.

EDUCATION:

THE UNIVERSITY OF ARIZONA, Eller College of Management, Tucson, AZ,

Master of Business Administration, May 2010

• Cumulative GPA of 3.6/4.0; Graduate Teaching Assistant – Marketing Department.

• Executive president of projects for American Marketing Association (AMA).

• Awarded merit based scholarship resulting in 50% tuition waiver for the MBA program.

ANNAMALAI UNIVERSITY, TN, India, Bachelor of Engineering in Information Technology, Mar 2005

• Cumulative GPA of 3.9/4.0.

EXPERIENCE:

The Virtual Lecture Hall (VLH.com), Tucson, AZ, Marketing Research Analyst Jul’10 - Current

• Identify target customers, their needs and behaviors to develop segment strategy and value proposition.

• Conduct competitors, SWOT and marketplace analysis to facilitate strategic decision-making.

• Develop, implement and evaluate the press and online advertising campaigns for cost-effectiveness.

• Recommend marketing programs and strategies that generate revenue and market share.

Kellogg Company, New Delhi, India, MBA Intern May’09 – Aug’09

• Worked on how Kellogg’s cereal Chocos could replace traditional items at breakfast for children.

• Explored the perception, attitude and behavior of mothers and children towards cereal Chocos.

• Measured the awareness of the Kellogg’s cereal Chocos website www.chocos.co.in and TV ads.

• Determined the various substitutes/competitors of Kellogg’s cereal Chocos for breakfast in Delhi.

• Identified the major barriers and provided viable recommendations to address them.

Larsen & Toubro Infotech Ltd., Chennai, India, Programmer Analyst Jun’05 – May’08

• Obtained in-depth domain knowledge (Life and Health Insurance) while working for Marsh Inc. clients in US.

• Worked on business development proposals and presentations for new & existing clients.

• Provided optimal solutions and performed budget estimation, status monitoring and reporting.

• Implemented a project impacting financial processes, without any defects using a new technology.

• Developed an association specific process with dependencies between phases; with high precision.

• Solved complex Customer Information system queries requiring detailed study & scenario simulation.

• Identified and documented settlement issues correcting reporting of over $100,000.

• Developed tools to eliminate redundant work and facilitate efficient analysis.

Computer Skills and Tools:

• Office Package: Ms Word, Ms Excel, Ms Access, Ms PowerPoint and Ms Outlook.

• Analytical Tools: SPSS statistics, Quantcast.com, Compete.com, XLMiner, Weka3, SQL

• Multimedia: Adobe Photoshop, Macromedia Flash Mx and Microsoft Publisher 2010

OTHER INFORMATION:

• Teams mentored for the case competition were awarded the second place in the AMA International Collegiate Conference 2009 & 2010.

• Recipient of numerous “Spot Excellence awards” at L&T Infotech Ltd.

• Executive member in Computer Science and Engineering Association.

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