Marketing Director

Stephen Beringer

**** *** ****** ****, *******, TX 77064 ?? 832-***-**** ?? ***************@*******.***

Senior Marketing Director with 15 years of success leading marketing teams and managing multimillion-dollar budgets. Skilled in directing large-scale initiatives that drive considerable improvements in sales and market share. Creative, innovative thinker. Key competencies:

B2B Contract Negotiations Brand Strategy Management Human Resources Functions

Performance Management Corporate Communications Sports Marketing/Promotion

Crisis Communications/Strategy Public/Media Relations Vendor Relations

Employee Relations Logistics Operations ROI Measurement

Key Accomplishments

? Achieved 114% of profitability goal, invigorating sales to $26M through strategic buying, creative merchandising, and extensive operations training; established new processes that controlled expenses and motivated employees.

? Directed a brand replacement, supporting all 1,000 distributors and 2,500+ dealers affected by the change. Saved $2M while determining market focus and leading brand management after implementation.

? Executed a plan to overcome a major new competitor’s presence in a territory, maintaining market share and increasing sales 15% in the first three months versus a traditional 20% loss in the same time frame.

? Created community outreach programs that included local group promotions to raise sales 10%-15% on average; designed in-store customer training that was implemented nationwide.

? Selected as a guest lecturer for the public relations program at the University of Texas, teaching public relations affairs, corporate communications, and marketing strategies focused on branding, ethics, and leadership.

Professional Synopsis

Executive Team Leader, Logistics, TARGET CORPORATION 2006-Present

Manages P&L for an $18M store location. Directs logistics personnel and vendor relations. Coaches management team members on media relations; administers community outreach programs; implemented and edits a store newsletter.

Operations Store Manager, THE HOME DEPOT 2002-2006

Managed P&L for a $48M store location, driving the bottom line to 114% over projection through merchandising and special sales events. Increased brand awareness through strategic marketing and public relations. Oversaw human resources for a six-month period, creating a more diverse workforce. Implemented SAP materials management strategies and saved $10K on expenses by increasing associate productivity.

Senior Account Manager, THE BERNARD GROUP 2000-2001

Advised multiple account teams and clients; controlled account billing and budgets. Designed an outreach program, press releases, strategic documents, and white papers. Developed and executed short and long term public relations plans. Supported new business pitches. Netted the company’s largest $35K account to $60K in 12 months; more than doubled staff support. Controlled a $1.1M budget. Hired, trained, and developed staff.

Marketing/Public Relations Specialist, AMERICAN PRODUCTIVITY & QUALITY CENTER 1998-1999

Designed a corporate brand strategy; developed a comprehensive trade show program and media relations package. Managed a $550K budget. Organized a national book tour for the president and directed a media tour to position employees as industry experts. Authored a graphic standards manual. Created a testimonial database.

Marketing Manager/Director of Sports Marketing, CARRIER CORPORATION 1992-1997

Revitalized dealer publications by redesigning advertising for magazines, changing editorial content, size, and distribution while saving $50K in annual expenses through consolidation of printing and personnel resources. Directed a brand strategy team tasked that created a new company vision for three existing and one new brand. Oversaw corporate sponsorship of the Indianapolis 500, NASCAR, PGA, LPGA, and NCAA associations with a $16M budget.

Education

B.S. in Journalism/Public Relations; Minors in International Marketing and History: Ball State University

Studies in European Economics, History, and Culture: University of Vienna

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