Sales Manager

John J. Kent

*** ****** ******, #* | Dorchester, MA 02125

617-***-**** | ******@*****.*** | http://www.linkedin.com/in/johnjkent

Innovative global consumer marketing manager with hands-on experience using best-in-class marketing practices, online research methodologies, web product lifecycle management, and web analytics.

Experience

2009 – 2010

Social Grow, Inc., Boston, MA

Web Application Usability Consultant – Social networking software application

• Consulted on Alpha release of user interface to increase new member adoption.

• Developed and implemented web 2.0 and SEM/PPC/SEO marketing strategies including Facebook, Twitter and Linkedin.

2005 – 2009

Online Buddies, Inc., Cambridge, MA

Product/Marketing Communications Manager - Social networking and e-commerce website

• Worked with executive management team of leading global networking website to increase the number of registered users 165% in 48 months to more than 4 million members, peak daily members online by 361% to 60,000 and number of unique logins worldwide 200%.

• Expedited product to market launches using strategically chosen trial groups to test web site re-design and new product features from a six month cycle to three.

• Collaborated with the technology and web site design teams to manage all facets of product development for site redesign, site content, and user experience for new site features/functionality.

• Responsible for product life-cycle from initial requirements through launch including: conducting market research, competitor/pricing analysis and consumer surveys.

• Maximized, tracked and reported on ROI through the development and implementation of integrated print advertising, live events, SEM/PPC, and direct email campaigns for customer acquisition and conversion internationally.

• Conducted international research and implemented the strategic marketing plan in the following markets: Canada, Australia, Central & South America, the UK and Europe.

• Implemented the social marketing strategy and created content for web 2.0 applications including Facebook(50,000 followers), Twitter(5,000), Youtube and company blogs.

• Developed and tracked the e-business strategy, marketing plans and sales promotions for online store in conjunction with offsite vendors resulting in a 30% increase in sales.

• Developed training programs, created quality control system, and implemented sales programs for marketing staff of 15 to reduce annual marketing budget from $5M to $4M.

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2001 – 2005

WAMU, FHHLC, BCU, Boston, MA

Product Marketing and Sales – Banking products

• Developed, managed and implemented branch product marketing strategy using print, direct mail/email, SEO/PPC campaigns and vendor/consumer seminars.

• Developed ad tracking and report back system to maximize quarterly branch ROI.

• Identified and researched market trends to and track and develop company sales resulting in 10% average annual sales increases over a three year period.

2000 – 2001

Nationwide Advertising Services, Boston, MA

Account Manager - Advertising agency

• Researched, created and implemented product strategies using print, radio and internet campaigns for the agencies three largest accounts.

1998 – 2000

State Street Corporation, Boston, MA

Account Controller - Financial services provider

• Calculated and analyzed daily and monthly NAV for series of fixed-income, mortgage-backed mutual funds.

Education

1998

Bachelor of Science, Business Management, Concentration in Marketing

Bridgewater State University, Bridgewater, MA

Software

• MS Office Suite: Word, Excel, PowerPoint, Outlook, & Sharepoint

• Adobe Acrobat & Dreamweaver

• SilverPop & Net Atlantic Direct Email Systems

• DoubleClick & PHP Ads New

• JIRA

• Google Analytics & WebTrends

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