Sales Marketing

Education

California State University, Fullerton 1999

Bachelor of Arts: Business Administration. Concentration: Marketing

Fullerton, CA, United States

Related coursework:

• Buyer Behavior: Studied market demographic shifts, and social changes in attitudes and values. Learned the psychology of customer buying.

• Marketing Research Methods: Analyzed the management of the research process from conceptualization to execution.

• Integrating Marketing Communications: Developed and implemented integrated marketing communication strategies including advertising, sales promotion, public relations, and sponsorship marketing for the GM Alero line of cars.

Professional Experience

Macy's Merchandising Group October 2001 to February 2011

Retail Development Manager

Orange County, CA

Responsible for managing over 20 departments within Ready-to-Wear 1 & 2 divisions of Macy's private labels including Missy, Special Sizes, Juniors, Kids, and Intimates departments for twelve stores in Los Angeles and Orange County districts.

• Developed, trained, and lead store staffs to drive sales

• Planned and executed seasonal training seminars within store rotation

• Ensured standards were set to high standards utilizing visual merchandising presentation guides

Accomplishments

Sales and Marketing

• Collaborated with district partners to grow Juniors sales to $1M dollars in Southwest region flagship store, South Coast Plaza.

• Partnered with District and store management to help drive combined district sales to over $5M dollars in 2010.

• Utilized store district reports to support Epic Threads Kids brands growth of 80% or more to plan for Spring '11.

Skills

• Proficient in Microsoft Word, Excel, and Powerpoint; and Apple OS

• Self-motivated, disciplined, and possesses ability to work independently as well as part of a team

• Strong oral and written communication

• Well organized and excellent time management skills

Contact this candidate