Project Manager Sales

SMITA SHARMA

*** ******** *******/********, ** **785

(H) 301-***-**** / (M) 301-***-**** / ************@*****.***

Results-oriented marketing professional with leadership capabilities combined with excellent planning, coordination and problem solving capabilities; A team player with a demonstrated capacity to support multiple projects and deadlines, delivering concrete results on time and within budget; Highly organized individual offering experience in execution of tactical elements of product marketing plans, including the development of product sales tools and online marketing material; Fluent in Hindi while proficient in French, Spanish and Italian; Core competencies include, but are not limited to:

• Website Design and Administration

• Event, Tradeshow, and Seminar Planning

• Direct Mail Marketing

• Promotions

• Business Development

• Market Research and Analysis

• Marketing Management

• Project / Program Management

• Special Events Management

• Database Management

• Technical Writing of System Requirements

• Contract review and negotiations

PROFESSIONAL EXPERIENCE

IKS Associates, Inc.

Program Director 2010 to Present

• Define project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders

• Negotiate Contracts valued up to $3 Million to ensure best possible outcome for beneficiary

• Develop full-scale project plans and associated communications documents

• Effectively communicate project expectations to team members and stakeholders in a timely and clear fashion

• Liaise with project stakeholders on an ongoing basis

• Identify and manage project dependencies and critical path

• Plan and schedule project timelines and milestones using appropriate tools to track project milestones and deliverables

• Develop and deliver progress reports, proposals, requirements documentation, and presentations.

• Determine the frequency and content of status reports from the project team, analyze results, and troubleshoot problem areas

• Proactively manage changes in project scope, identify potential crises, and devise contingency plans

• Define project success criteria and disseminate them to involved parties throughout project life cycle

• Supervise project team members and contractors to ensure deliverable deadliness are being met in a timely fashion

• Build, develop, and grow business relationships with customers and vendors vital to the success of the project

MarketBridge Corporation

Program Manager 2010 to 2010

• Manage the development of project/campaign strategy, plans and budget; ensure that all campaign/ project activity is delivered in line with the agreed strategy, plan and budget

• Manage the initiation and execution of multiple multi-tactic, multi-geography, direct response marketing campaigns to generate sales leads, increase product development and/or product awareness

• Manage multiple Campaign Managers in developing awareness and lead generation programs, including on and off-line events, seminars, direct mail, email, search engine key word campaigns, social marketing, telemarketing/telesales and sales tools

• Manage key vendor relationships and deliverables for project work

• Interface with client to establish measurable and achievable targets, and guide analysis of performance results to ensure accurate measurement and reporting

• Manage ongoing progress/performance reviews with the Client and actively provide recommendations and receive guidance for issue resolution

• Establish professional working relationships with key Client contacts to enable the identification of sell-on projects

• Support development of case studies and proposals relating to project as needed

• Identify business development opportunities within project work for escalation

AARP, Washington, DC

Strategic Initiatives Project Manager 2007 to 2010

• Execute creative briefs and ensure direct mail and email creative is delivered and approved by key stakeholders on schedule

• Work with creative agencies to initiate MSA’s, ensure timely completion of creative, and track and ensure payment of creative invoices

• Work with internal operations and email team to ensure timeliness and effectiveness of all member communications

• Build out a B2B channel to promote memberships program amongst associations, corporations, AARP Global Network as well as Non-Member Marketing partners

• Manage the Corporate Group Membership Program – developing relations with current and potential program participants, working with IT to ensure membership enrollment platform is properly set up on the back end, work with Member Response team to ensure customer service process guarantees a pleasant end user experience

• Assist in the management of the operational requirements for aarp.org/more to ensure proper communication of website offerings and engagement opportunities are implemented by the web team and that partner providers, transactional platforms and internal systems are properly integrated into the program

• Develop presentation documents to both internal and external audiences

• Track and monitor budget vs. actual expenditure for each strategic initiative

• Work with external organizations to form partnerships and facilitate business development initiatives

• Develop and review operating agreements/contracts with external organizations

• Identify ways to promote membership opportunities with external organizations

• Provide regular written status updates and reports to working teams

• Manage the timely execution of service agreements between vendors and procurement/finance groups

• Work with state REA (Retired Educators Association) offices to develop and implement various pilot programs to grow both the REA and AARP membership base

• Analyze reports and monthly data trends to determine market penetration

• Develop promotional offers with affiliates and implement via online and DMAIL channels

• Train cross-functional teams on various software packages including Microsoft SharePoint

Response Operations Analyst 2006 to 2007

• Manage and track marketing effectiveness of various programs and promotions through the development of key codes to ensure measurability of marketing efforts for all channels.

• Database entry of key codes assigned for response tracking and measurement

• Manage cross-functional relationships between various departments to facilitate operational setup of marketing initiatives

• Create and maintain virtual collaboration environment for Membership Development group via Microsoft SharePoint

• Coordinate the implementation of programs associated with performance tracking for membership

• Management of IT functionality for all response channels needed in a campaign including dedicated phone number assignments related as well as communicating the upload and availability of programs on the WAP screens

• Management of all marketing program efforts through updates to database applications (KONNEX & Alternative Media Access Database)

• Project Management for channel operations through various support groups in relation to testing direct mail marketing efforts

• Development of campaign documentation to comprehensively outline program elements, including project responsibilities, execution and implementation

NEXTEL COMMUNICATIONS, Reston, VA 2003 to 2006

Business Systems Analyst

• Act as both project manager and business analyst on various systems analysis projects

• Work with developers and web design team to understand and refine the backend process of various website functionalities

• Prepare GAP analysis, Visio diagrams, and presentation decks to support the project requirements process

• Develop functional, system and business requirements documentation

Marketing Coordinator

• Manage launch and product/service/promotion content on internal sales websites (s.n.c/i.n.c). Format and submit content, perform User Acceptance Testing (UAT), confirm live postings are accurate and complete, and ensure postings link to online sales newsletters/Sales Weeklies; Work with Marcomm, Pricing, Training & Marketing Managers to coordinate launch deliverables

• Assist with scheduling, creating, and delivering communications to region/channel marketing teams and to sales force via HTML emails, text messaging, Sales Weekly publication and Outlook email; Ensure that all sales force communications transmitted are appropriately positioned, accurate, and thorough

• Process launch Change Management across all impacted launch materials as necessary and inform regions/channels of changes to ensure sales force is equipped with accurate, revenue-generating sales tools

• Develop, launch and implement new Collaboration tool to internal departments; create training decks and presentations, educate users on how to use this software and administer daily

• Reformat/redesign s.n.c. / i.n.c. web pages using JavaScript, HTML coding and Dreamweaver MX 2004- proactively redesigned web pages based on organizational changes and channel feedback. Involved in core team for snc/inc launch of new search engine.

• Design HTML version of weekly news communication vehicle

• Post draft/final launch materials on delivery dates to various websites; Archive launch materials on set schedule (daily, weekly, monthly)

• Manage the Internal Marketing Communications (IMC) Outlook email box. Maintain and update IMC distribution lists. Respond to product/service/promotion questions from multiple channels and secure answers from appropriate Subject Matter Expert (SME). Disseminate communication to regional contacts and sales force.

• Work with numerous departments and cross-functional teams to administer marketing content on both internal and external websites

• Train users on content publishing tools and system applications

• Participate in the IMC channel-driven launch process - weekly calls, launch committee, PowerPoint evaluation, etc. and provide support as needed; Follow up with initiative owners on assigned actions from these events

• Maintain Database for order management within the direct channel

• Maintain draft and final IMC launch materials in launch folders on iConnect and manage content on Marketing Department iConnect site; Check all launch materials (including marketing bulletins) for accuracy and completeness

COMPUTER SKILLS

MS Office, Publisher and Front Page, SPSS, Quark Express, Illustrator, Flash Macromedia, Lotus Notes, ACT! Database, IRI Database, Dreamweaver MX, TeamSite, Documentum Content Publisher, JavaScript, Adobe PhotoShop, MS Project, Visio, PageMaker, Adobe Acrobat, Vignette Content Manager, Vignette Dialogue tool, SQL, HTML, and SharePoint

ORGANIZATIONS/AFFLIATIONS

Financial Member of Delta Sigma Theta Sorority, Inc.

EDUCATION

BA, Business Administration – James Madison University, Harrisonburg, VA

MBA – University of Maryland, Adelphi, MD

MS in International Management – University of Maryland, Adelphi, MD (currently obtaining),

Event Management Certification – George Washington University, Washington DC (currently obtaining)

Training Certifications

Dreamweaver MX 2004

HTML

Business Writing

*References are available upon request. *

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