Copywriter/Copy Editor
Resume:
JENNIFER M. EVANS
Plano, Texas 75024
************@*****.***
SUMMARY
A versatile and innovative marketing and communications professional, with extensive experience in direct mail marketing, brand development, media and public relations, and business communications. A top performer, with established capabilities in performing concurrent duties under tight deadlines. Proven aptitude for strategy-driven and integrated marketing communication programs. Expertise in medical publishing. As a goal-oriented problem-solver with an eye for detail, proves integral in ensuring the continued success of a business.
EXPERIENCE
Neiman Marcus, Irving, Texas
Freelance Copywrter March 2012-Present
Helped students with writing, reading, reading comprehension, grammar, punctuation and ESL.
JAVELIN, Irving, Texas
Freelance Copy Editor Dec. 2011-Jan. 2012
Supported the company’s efforts during the copy editor’s absence. Fact checked and proofread direct mail pieces; checked legal copy; tightened up wordy prose and smoothed awkward transitions. Consistently met tight deadlines.
JCPENNEY, Plano, Texas
Senior Copywriter 1999-2011
Supported company’s marketing efforts through direct mail, SEO and preprint. Worked on various marketing material for fine jewelry and children’s merchandise. Collaborated with art director, production artist and writers to develop creative concepts. Oversaw direct mail production from page close through shipping of pages.
• Assisted Internet team writing product presentations; search engine optimization.
• Wrote compelling headlines in back-to-school catalog with mix-and-match messaging.
• Reinforced product quality attributes in men's shoes by utilizing strong benefit call-outs.
• Developed conversion chart in baby catalog, making process easier for customers to find correction conversion kits for customers’ choice of crib.
• Competent in Adobe InDesign, QuarkXPress and Microsoft Word.
• Romanced copy in expensive bedding led to more sales.
• Translated industry trends into words customer understood.
RAPP COLLINS WORLDWIDE, Irving, Texas
Copy Editor/Copywriter 1997-1999
Helped support company’s marketing efforts for Dell Computer account. Copyedited Dell Computer’s business and consumer catalogs, buyer’s guide and various other direct mail pieces. Wrote copy for Dell Software and Peripherals catalog, as well as Dell fax server pieces. Worked with art director, production artist and writer to develop new catalog concepts. Traveled to Dell for presentations to client and to attend new product briefings. Created and maintained style guide for Dell marketing communications.
ADDITIONAL EXPERIENCE
MRA PUBLICATIONS, Greenwich, Connecticut, Senior Copy Editor and Production Editor, 1996-1997. Managed editorial processes for Family Practice Recertification journal. Copyedited and fact-checked articles before publication, and wrote copy for news briefs, covers and table of contents. Collaborated with typesetter and art department to coordinate graphics and photography and to ensure accuracy of printed scientific material. Expanded number of study units in board certification review issue, leading to increased readership.
APPLETON & LANGE, Stamford, Connecticut, Advertising Copywriter, 1993-1996. Supported marketing efforts through advertising, publicity and text promotions. Wrote medical-related copy for direct mail campaigns, space ads and educational brochures. Managed production of publications catalog. Staffed and managed convention booths nationwide for sale of textbooks and CD-ROM products.
THE INSTITUTE OF CHILDREN’S LITERATURE, West Redding, Connecticut, Assistant Editor, 1992-1993. Wrote and copyedited directory for students learning to write for publication. Researched 300 new magazine markets, in addition to already established list of 500. Developed article ideas and maintained database of key mailing lists. Made bimonthly presentations to instructors on use of directory.
EDUCATION
NORTHEASTERN UNIVERSITY, Boston, Massachusetts
B.A., Journalism, Public Relations, 1992
PROFESSIONAL DEVELOPMENT
NEW YORK UNIVERSITY, New York, New York
Copyediting and Proofreading, Summer Continuing-Education Class
COMPUTER SKILLS
Adobe InDesign, QuarkXPress, MS Word, Excel, JCPenney’s Lago System, AP Style
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