Marketing Manager
Resume:
KERRIN RUSSELL
MARKETING MANAGER
*************@*****.***
Solutions-focused, innovative professional with a comprehensive background in marketing. Proven success in evaluating industry trends and using findings to develop and implement targeted action plans and maximize profitability. Calm demeanor in the face of difficulties; ability to manage multiple simultaneous projects while working under pressure in fast-paced, creative environments. Motivates and energizes diverse cross-functional teams as a key resource, critical thinker, and out-of-the-box problem solver. Proven leadership and work ethic in leading small companies to success.
CORE COMPETENCIES
• Sales & Marketing Team Leadership
• Project Management
• Creative Problem Solving
• Relationship Building
• Negotiations & Presentations
• Business Development
• Competitive Analysis & Positioning
• SEO & Technical Skills
• Brand Positioning & Identity
ACHIEVEMENT HIGHLIGHTS
• Directed branding and positioning a small Enterprise software startup company while more than doubling revenues up through acquisition in 2009.
• Founded and led a successful company to over $1MM in gross sales within first two years of operation.
• Improved the client’s website onto five, 1st page SERPs for competitive keyword phrases.
• Increased this site’s overall traffic in organic search, from 6.55% to 51.89% through SEO best practices.
PROFESSIONAL EXPERIENCE
Informatica [NASDAQ: INFA] (formerly Agent Logic), Reston / Vienna, VA
Field Marketing Manager / Public Sector (2010-Present)
Maintain full accountability for driving marketing initiatives in support of the nation’s top independent provider of data integration software. Design, develop, and implement a broad range of innovative campaigns to drive pipeline growth and revenues. Apply strategic planning, prioritization, and management skills toward consistently achieving critical deadlines while maintaining high quality standards. Demonstrate strong communication and leadership abilities in effectively communicating with potential customers at field events and tradeshows, and collaborate together to develop strategies in expand branding and sales.
• Provided senior management with critical tools for measuring results and defining short-term and long-range business plans.
• Evaluated available resources and utilized findings to develop the Public Sector marketing budget.
• Acquired a strong understanding of client technologies and products in order to enhance strategy development.
Product Marketing Manager, Informatica
Complex Event Processing (2009)
Designed, developed, and implemented multi-faceted strategies to improve positioning of Complex Event Processing product across target audience. Actively liaised between the Product Management Team to develop and execute comprehensive go-to-market plans based on significant knowledge of product. Teamed with Product Marketing Managers to develop messaging for Complex Event Processing product.
• Strategically negotiated and priced contracts to maintain competitive leveraging, drive revenue growth and optimize bottom-line profitability.
Marketing Manager (2007-2009), Agent Logic, Inc., acquired by Informatica
Effectively developed and implemented targeted action plans to maximize operational productivity, efficiency, and profitability while maintaining targeted quality assurance levels. Motivated and led teams to achieve and surpass sales and performance goals, with an emphasis on product positioning and brannding. Partnered with the sales and executive management teams to launch marketing initiatives.
• Played a key role in collaborating with web development vendor to optimize the client’s web presence.
• Efficiently marketed events and represented company at industry tradeshows.
• Proficiently prepared, presented, and delivered a broad range of well-received and effective sales presentations and marketing collateral.
Auto Restorations, Gaithersburg, MD
Founder & General Manager (2002-2007)
Successfully built and led multiple teams to maximize performance in consistently completing projects on time and within budget in a fast-paced, time-sensitive environment requiring superior strategic planning, organization, and leadership skills. Directly handled all aspects of a successful automotive interior and exterior cosmetic restoration, including business development, staff training and mentoring, inventory management, employees grievance resolution, and sales forecasts preparation.
• Successfully achieved gross sales to $1M within first two years of operation.
• Procured and cultivated key accounts with major clients including Carmax.
• Designed, developed, and implemented a successful employee training program.
RBS Network, Germantown, MD
Marketing Manager (2001-2002)
Created, developed, and implemented a diverse range of sales tools and initiatives in support of a new venture, providing custom home building and a web-based software service to manage projects for Realtors, builders, and suppliers. Ensured ongoing quality assurance by providing technical support of Windows 2000 Web servers and desktop support to a staff of 35.
Milestone Equity Partners, Falls Church, VA
Systems Director / Webmaster / Associate (1999-2001)
Built and maintained network infrastructure from ground zero. Maintained cap budget of $350,000 for system equipment in Falls Church office. Provided desktop support for all users, software installation, and trouble shooting of Windows 98/NT/2000. Designed and maintained company website. Steady increase of responsibilities.
EDUCATION
Mechanical Engineering Courses
Montgomery County Community College, Rockville, MD
TECHNICAL SKILLS
SalesForce.com, Eloqua, Word, Excel, PowerPoint, InDesign, Illustrator, Dreamweaver, Photoshop, Flash, SEO, Google Adwords, Google Analytics, HTML, CSS, PHP, Javascript, Mac OS, Windows, Linux
Contact this candidate