Brand Steward, Consumer Advocate & Business Developer

BRIAN S. HARRINGTON

San Fransisco Bay Area, California

(e) *************@*****.***

BRAND STEWARD AND CONSUMER ADVOCATE

ACCOUNT PLANNING/MARKET RESEARCH

- Developed strategic plans and creative briefs that sparked branding, design, digital and traditional creative assignments, which helped engaged and inspired consumers, as well as, increased brand awareness and sales

- Designed, implemented and analyzed surveys, focus groups and interviews for Nissan, Clearasil, Inland Northwest Bank, Henry Weinhard’s Brewing Co., Indymac Bank and Sea Island Resorts

- Used Omniture and Google Analytics to monitor digital assignments for Nissan, Infiniti, Henry Weinhard’s Brewing Co and Sea Island Resorts

- Used syndicated and industry-specific proprietary databases such as; Forrester, eMarketer, Iconculture and Allison-Fisher to shape consumer segmentation and brand positioning strategies for Nissan, Indymac Bank, Infiniti, Inland Northwest Bank and Sea Island Resorts

BUSINESS DEVELOPMENT

- Nurtured and inspired corporate clients that resulted in $100MM for branding, design, digital and traditional programs

- Managed the new business development process from initiating contact to developing RFP/Presentations to closing deals

- Developed a cold-call sales strategy for non-responders that delivered a conversion rate of 36% and a appointment rate of 7%

PROFESSIONAL EXPERIENCE

SELF-EMPLOYED, (Marketing Consultancy) - San Francisco, CA. 2007 – Present

Marketing Consultant – Clearasil, Paige Premium Denim, Ty Duprie, Six Illumination Solar-Power Lighting Co.

- Developing a social media strategy for a marketing promotions agency that will be used to generate new business

- Produced competitive and consumer insights of the college audience for Clearasil that indicated brand awareness and product usage

- Implemented a college audience survey for Paige Premium Denim that gauged brand awareness, perceptions and shopping behavior

- Co-developed a brand strategy and creative applications that launched Six Illumination, a solar-power lighting product, which accomplished brand awareness and website traffic goals

MILLER.WHITERUNKLE, (Regional Advertising Agency) - Seattle, WA. 2006 – 2007

Senior Account Planner/Business Development – Henry Weinhard’s Brewing Co, Inland Northwest Bank, Churchill Steakhouse

- Led the agency team that acquired Inland Northwest Bank as Agency of Record

- Developed consumer insights for Inland Northwest, Henry Weinhard’s and Churchill Steakhouse that impacted strategic marketing plans

- Managed the enhancement and implementation of the agency’s new business development strategy

THE DESIGNORY, (Branding, Design and Digital Agency) - Long Beach, CA. 2000 – 2006

Account Planner/Business Development – Nissan, Infiniti, Sea Island Resorts, Indymac Bank, Walt Disney Travel Company

- Started and continued in agency’s new business development and garnered $70MM in billings; but within the first year transition to research analyst reporting directly to the Chief Strategy Officer

- Led and inspired creative teams with analytical and strategic insights that sparked ideas for design, digital and traditional projects

- Collaborated in digital concepting for the re-launch of the 2006 Nissan Xterra that increased digital metrics and vehicle sales

- Published and presented a strategic brief on Blogs and how to use them to market Nissan and Infiniti vehicles

- Developed consumer and competitive insights for Nissan, Sea Island Resorts, Polaris and Indymac Bank that impacted strategic plans

- Created consumer segmentation strategies on Millennials and Seniors for Nissan and Indymac Bank that inspired the creative teams

THE KONOW GROUP, (Business Development Consultancy) - Calabasas, CA. 1998 – 2000

Business Development Manager - TBWA, BBDO, TracyLocke, The Designory, Rapp Collins, Direct Partners

- Represented leading Omnicom Group agencies by initiating cold-calls and capabilities presentations to senior and executive level leadership at Fortune 1000 companies

- Collaborated with agency executives from TBWA, BBDO, TracyLocke, The Designory, Rapp Collins and Direct Partners to develop their new business strategy that identified sales opportunities

- Developed a cold-call sales strategy for non-responders that delivered a conversion rate of 36% and a appointment rate of 7%

- Succeeded in acquiring Levi’s (TBWA) and Charles Schwab (BBDO) as their Agency of Records that resulted in $30MM in billings

EDUCATION

Masters of Business Administration, Marketing & Finance, 2003 Bachelor of Arts, Speech Communications, 1997

Keller Graduate School of Management – Long Beach, California California State University of Northridge – Northridge, California

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