SCOTT DEIBEL
West Allis, WI 53227
********@*****.***
CAREER SUMMARY:
Creative Marketing Professional with versatile experience spanning Marketing Communications, Project Management and Graphic Design. Proven record of delivering brand-consistent campaign materials using advanced marketing knowledge/techniques to elevate corporate identity and build greater brand value. Achieves goals, deadlines and value-added savings by using an organized, flexible and positive style in leading cross-functional teams. A self-starting, energized approach to customer service complements effective communications for internal/external teaming, and fulfilling and/or problem solving the detailed requirements of industry leaders.
PROFESSIONAL EXPERIENCE:
2008 to 2010: QUAD GRAPHICS, INC. – Pewaukee, Wisconsin
$4.8 billion commercial printer with significant direct mail operations
Account Manager
Served as the primary customer contact for direct mail projects, with activities ranging from initial on-boarding through billing. Role prioritized serving as the communications point person with both the customer and several internal departments. Scope required acting pro-actively to minimize front-end errors/omissions in the project definition and serving in a problem solving capacity when in-process issues developed. Managed several clients on an on-going basis, including State Farm Insurance.
Oversaw gathering, analyzing and translating customer requirements ensure completeness, as well as conformity with company manufacturing processes and standards.
Multi-tasked between 12+ projects per day. Complex projects often involved planning for and coordinating the production of 20-60 customer specified variables.
Resource for providing production alternatives to increase efficiency or decrease costs. Helped Sales close/retain projects when Estimating took a questionable approach. Similar advice also influenced profit margins/integrity or prevented problems resulting in customer dissatisfaction.
Teamed with Manufacturing, entering orders into production, coordinating revised instructions and monitoring job throughout production; monitored cost, quality and performance
Prevented bottlenecks by timely coordinating the delivery of and/or ensuring proper inventory levels of customer-supplied materials and frequently used standard paper, envelopes, etc.
Recognized for excelling in providing job status updates to Customers, Sales and Manufacturing.
Strengths included identifying processes and/or resources for custom and/or special projects.
2001 to 2007: BRIGGS & STRATTON, INC. – Wauwatosa, Wisconsin
$2.5 billion manufacturer of small engines and power equipment
Marketing Communication Coordinator – 2003 to 2007
Responsible for developing marketing communications strategies and resulting projects in support of the Pressure Washers, Portable Generator, and Home Standby Generator product lines. Executed department projects featuring the creation/updating of: technical marketing materials; promotions; point-of-sale brochures and signage; corporate and product collateral; packaging; decals; direct mail; advertising; tradeshows; training materials; and informational and e-commerce websites.
Total budgeted projects exceeded $3 million annually per product line
Collaborated with marketing representatives from category leading customers, including Lowes, Home Depot, Wal-Mart, Sears, Menards and Tractor Supply Co. Developed differentiated strategies and materials to meet customer demands for proprietary campaigns.
Named to lead the planning, logistics and tactical support for the company’s largest trade show. Created the trade show plan, which improved and solidified the consistency of staff, exhibit and marketing materials message and appearance.
Worked closely with regulatory authorities and Legal to ensure content compliance.
Teamed with Sales and other departments on PowerPoint presentations, meeting materials and media/public relations releases. Supported HR on various employee communications.
Managed the Marketing Communications Digital Asset System.
Worked closely on developing the launches and follow up campaigns for new products.
Graphic Designer – 2001 to 2003
Conceived and designed product decals, packaging, point-of-purchase materials, promotional materials, billboards and HR-related written communications. Role included coordinating product photography, videos and materials for sales meetings/shows.
Concept and designed product decals, packaging, point of purchase materials, promotional materials, billboards and human resources
Partnered with Engineering and Sales on product prototypes and new product introductions.
Saved $125k+ by implementing quality procedures to improve design and printing processes for product decals.
Coordinated product photography and materials for sales meetings/shows
Worked closely with engineering and sales on product prototypes and new product introductions.
Implemented quality procedures to improve design and printing process
Catalog and archive images and projects
Pre-2001: Experience as a Graphics Department Supervisor and Graphic Designer. Employers included a lighting manufacturer, as well as magazine and newspaper publishers. Diverse project range included: web page design/maintenance; catalogs; publication covers; ads; special inserts; layout; and photo re-touching.
EDUCATION:
Bachelor of Fine Arts, Graphic Design – 1998 – University of Wisconsin-Milwaukee
COMPUTER SKILLS:
Microsoft Office – Word, PowerPoint and Excel; and Adobe Graphics Software – In-Design, Photoshop, Illustrator, and Acrobat