Objective
Combine my knowledge of media and marketing to strengthen the communication efforts of an organization.
Experience
Travelzoo Inc. (NASDAQ: TZOO), Associate Producer Aug. 2005 – Jan. 2009
- Managed online advertising campaigns to maximize revenue for some of the world's leading travel companies, which included Spirit Airlines, American Express Travel, Luxury Resorts & Hotels, and BookIt.com
- Produced the Internet’s most outstanding travel deals each week through dedicated efforts in research and negotiation.
- Crafted ad copy that communicated the value and urgency of each deal to Travelzoo's 14 million subscribers.
- Facilitated sales with current and potential clients by maintaining constant communication and educating them on the benefits of our products.
- Relocated to our Canada office during a precarious time and helped stabilize the branch by managing foreign clients and boosting overall team morale.
Winstead & Associates, Inc., Public Relations Intern Sept. 2004 – Aug. 2005
- Served as Media Relations Coordinator for Hands On Miami Day, securing extensive local media coverage for the charity event.
- Organized national radio campaigns for Burger King Corp., The Coca-Cola Co. and Pollo Tropical, generating mass exposure for our clients’ newest products.
- Carried out public relations campaigns for companies such as Panama Jack International to place new product lines in print media nationwide.
Education
Bachelor in Arts: Advertising, Florida International University Aug. 2003
Minor: Marketing
- Completed Integrated Marketing Communications Campaign for TUUCI (The Ultimate Umbrella Company, Inc.)
- Completed Marketing Internship with General Motors and their local Miami Dealerships
Skills
Excellent written and verbal communication skills, Spanish literate, analytical and creative thinker, self-motivated, team player, detail-oriented, deadline-driven, proficient with PC and Mac operating systems, Microsoft Office, iLife.