SEO Manager
Resume:
Bill Hartzer
Mabank, Texas
****@***********.***
Executive Summary of Qualifications
Search Engine Marketing professional with over 10 years of proven search engine optimization and internet marketing experience, and 3 years of social media marketing experience. Proven ability to develop search engine marketing and social media marketing strategies and implement them successfully using search engine optimization best practices. Named one of the top 100 most influential internet marketers of 2008 and 2009. Professional strengths include:
Search Engine Optimization Social Media Marketing Search Engine Marketing
Link Strategy Website Content Creation Pay Per Click Management
Domain Name Strategy Website Analytics Content Creation & Copywriting
Keyword Research Competitive Analysis Press Release Writing & Optimization
Organic Search ROI Skyrockets for Online Ecommerce Store
For an ecommerce retailer, the sales driven directly from organic search increased from7 percent of sales to over 21 percent of sales in 12 months. This represents an increase in sales from 5.614 million dollars to 16.942 million dollars for a net gain of 11.328 million dollars, directly attributable to the search engine optimization of their website. Many SEO clients have seen a traffic growth year over year, and month to month. Typically, companies see a decrease in their monthly PPC spend as a result of improved organic search engine rankings, thereby increasing their overall SEO ROI.
EMPLOYMENT HISTORY
Vizion Interactive February, 2008 to February, 2010
Search Engine Marketing Manager, Irving, Texas
Managed and implemented SEO search and SEM campaigns for clients. Performed full SEO Audits on client websites. Wrote and promoted client blogs as a ghost writer, on a systematic basis. Set up and managed clients’ social media accounts. Focused on organic search engine optimization, link acquisition and link optimization, content creation, and social media marketing.
Accomplishments
• Designed, documented and implemented companywide SEO and SEM processes.
• Researched and recommended Project Management System
• Result: Vizion quadrupled its client base within 12 months.
• Wrote blog posts and articles for clients that frequently went viral on social media networks.
• Results: Improved clients’ overall online visibility, increased the number of links to their websites, and optimized clients’ search engine rankings.
• Utilized SEO best practices to achieve top 10 search engine rankings for clients in very competitive markets. Highly competitive keyword market successes included Gift Baskets, Mobile Homes, Modular Homes, Fireplaces, Air Conditioning, and Air Conditioners.
MarketNet September, 2005 to February, 2008
Search Engine Marketing Manager, Dallas, Texas
MarketNet is a leading Web Design firm based in the Dallas, Texas area. Hired as practice manager to develop Search Engine Marketing Service offering. Developed PPC (Pay Per Click), organic SEO, SEM and SEM training as service offerings.
Accomplishments
• Established the search engine marketing service offering for the company
• Lead SEO, SEM, PPC and SEM training consultant for all clients.
• Hired, cross-trained and managed two other SEO specialists
• Managed PPC campaigns on Google AdWords and Yahoo! Search Marketing for clients, some with over
500,000 keywords.
• Frequently reduced clients’ Pay Per Click (PPC) annual ad spend by improving their organic, natural search engine rankings. One client reduced their annual spend from $180,000 per year to less than $2000 per year because of better organic rankings.
Intec Telecom Systems February, 2001 to September, 2005
Search Engine Optimization Specialist and Webmaster, Dallas, Texas
Intec Telecom Systems is an international telecommunications software company.
Responsibilities: Webmaster and SEO for company website, as well as over 20 product websites, including www.carrieraccessbilling.com
Accomplishments
• Increased website traffic via top search engine rankings at search engines, including Google, Yahoo!, and MSN. These organic search engine listings are responsible for producing sales leads and inquiries that produce millions of dollars of sales annually.
• Editor, Webmaster, and Website Designer of the internal company intranet website
• Administrator and Moderator for Intec Telecom Systems’ customer forum/message board
Non-Profit Industry Organization
Dallas/Fort Worth Search Engine Marketing Association www.DFWSEM.org
Founder January, 2004 to Present
• D/FW Search Engine Marketing industry trade group
• Founded the organization, personally inviting the original members to participate
• Host, designed, and currently maintain the organization’s website and other duties, as needed.
Skills
• Public Speaking: frequent speaker at SEO and SEM conferences including WebmasterWorld Pubcon (Austin, Boston, Dallas, Las Vegas, New Orleans conferences, from 2005 to Present) and Search Engine Strategies (Toronto, New York, San Jose, Chicago conferences, 2005 to Present).
• Over 14 years of organic search engine marketing experience.
• Pay Per Click (PPC) experience with both Yahoo! Search Marketing (formerly Overture) and the Google AdWords programs. Currently working on my Google AdWords Professional certification.
• Press Releases: writing, editing and optimizing press releases for online businesses.
EDUCATION
University of South Florida, Tampa, Florida
Bachelor of Arts Degree English Major (Professional and Technical Writing emphasis)
Writing samples and references available upon request.
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