Sales Management

William P. O’Connor CEBS

**** *** ***** ***** ****** Knobs, Indiana 47119

812-***-**** home 502-***-**** cell

**.***********@*****.***

Institutional Investment Executive seeking senior level marketing position in asset management or employee benefits. Major strengths include relationship development with client direct marketing and presentation skills to consultants and plan fiduciaries. Consultative marketing approach for asset allocation design targets and appropriate risk tolerance determinations.

Recognized presence in marketplace with territorial management skills transferable to new opportunity or enterprise in a travel dominated position.

Effective leader with driven determination and proven results by implementing sales strategies, product material design, business development and industry recognition.

Work Experience

Todd Veredus Asset Management LLC. Louisville, KY 2006 – March 2012

Senior Vice President – Institutional Marketing and Client Service

Developed and implemented local, regional and national sales plans for consultants, industry conferences and institutional investment management prospects by industry. Coordinated marketing efforts to include prospect/clients, consultants and industry related conferences. Initiated third party national network of investment firm representatives for referral opportunities. Actively promoted industry conference membership and participation at NASRA, NCTR, IFEBP, FPPTA, PAPERS, MAPERS, LAPERS and GAPPT. Presented at industry conferences on international investing within global asset allocation structures and prepared several articles on correlation between US and international equities. Identified RFP opportunities and responded to all within time horizons. Continuously developed and updated marketing materials and produced press releases regarding firm updates to industry outlets. Acquired $500 million in assets from public funds, Taft Hartley and foundation accounts.

Fifth Third Asset Management. Louisville, KY 2002-2006

Vice President – Regional Director

Marketed institutional management services in a five state area (Kentucky, Tennessee, Indiana, Illinois, Missouri) to corporate defined benefit plans, public funds and Taft Hartley markets. Focused on $25 million+ opportunities while developing consultant relationship in each locale. Trained new investment advisors and commercial bankers on products, target markets and ERISA investment analysis. Developed and instituted National Bancorp HSA marketing program. Top 10 percent producer of revenue and acquired asset during tenure with FTAM.

National City Corporation. Louisville, KY 1998-2002

Vice President – Institutional Trust

Marketed Institutional Trust and Corporate Trust Services in southeastern region. Products and services included investment management to Defined Benefit and Defined Contribution Plans and Corporate Trust Services to public companies. Nominated for Excel Award in 2001 for Stock Transfer business and in 2000 for securing largest retirement account in bank history.

Underwriters Safety and Claims, Inc. Louisville, KY 1994-1998

Senior Account Executive – Employee Benefit Consultant

Marketed 401k and self funded medical trusts to major employers in Kentucky, Indiana and Tennessee. Defined asset allocation strategies for clients and developed PPO networks for medical/dental plans.

American Bankers Insurance Group. Louisville, KY 1988-1993

Regional Vice President – Senior Group Consultant

Consulted to, managed and trained more than fifty Humana sales representatives/managers in Louisville, Lexington, Cincinnati, Chicago and Kansas City. Training in group life, dental and disability prospect lines as national business partner with Humana Inc. Exceeded all sales, revenue and profit goals every fiscal year.

Planning Concepts, Inc. Louisville, KY 1984-1988

Partner, Insurance Brokerage

Targeted local and regional firms to market group insurance and 401k retirement plans. Represented and marketed a myriad of companies’ products to closely held firms. Attained Million Dollar Roundtable in 1985, 1986, 1987 with New England Life. National recognition from Humana and Blue Cross Blue Shield for medical plans sold.

IBM Corporation. Louisville, KY 1977-1984

Marketing Representative

Participated in ongoing sales training and marketing education for account managers from 1977-1983. Customers included all business sectors including government, finance, education, legal and manufacturing concerns. Achieved 100% Club qualification each year.

Education

Rollins College. Winter Park, Florida MBA, BA

Master of Business Administration and Bachelor of Arts Economics

Professional Designations

Certified Employee Benefit Specialist CEBS

Retirement Plan Associate RPA

Group Benefit Associate GBA

Certified Public Pension Trustee CPPT

Will matriculate into Certified Investment Management Analyst Program CIMA in 2013

Securities Licenses 6, 7 and 63 Inactive

Life and Health Consultant License Inactive

Professional Associations

National Association of State Retirement Administrators NASRA

National Council on Teacher Retirement NCTR

Southern Conference on Teacher Retirement SCTR

Florida Public Pension Trustee Association FPPTA

Associate Advisory Board FPPTA

Missouri Association of Public Employee Retirement Systems MO-MAPERS

Michigan Association of Public Employee Retirement Systems MI-MAPERS

International Foundation of Employee Benefit Plans IFEBP

International Society of Certified Employee Benefit Specialists ISCEBS

Louisiana Association of Public Employee Retirement Systems LAPERS

Pennsylvania Association of Public Employee Retirement Systems PAPERS

Georgia Association of Public Pension Trustees GAPPT

Greater Louisville Inc. GLI

Louisville Employee Benefits Council LEBC

Board Memberships/Community Service

Greater Louisville Inc – Economic Development Committee

Louisville Sports Commission – Paul Hornung Award Committee

Prevent Child Abuse, Kentucky – Golf Scramble Fundraiser Committee

Trinity High School Foundation – Contributing member for 6 years

St. Paul’s Episcopal Church Shepherd’s Kitchen – Worker for 12 years

Recent Published Articles

“The Role of International Equity in Pension Plan Asset Allocation Design”

The Voice of FPPTA. Fall 2010

“Comparing Emerging Markets and Developed Markets within International Equity Portfolios”

The Voice of FPPTA. Fall 2009

Recent Industry Conference Speaker/Moderator

New Normal in Asset Allocation in Pension Funds. FPPTA. Winter 2012

Marketing Communications for Plan Sponsors. FPPTA. Fall 2010

International Equity Allocation in Pension Funds. IFEBP Fall 2009

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