E-commerce, Search Engine Optimization (SEO), Social Media

BRENDAN GILL

**** *. ********** ***., ***** Del Rey, CA 90293 | 310-***-**** | ************@*****.***

Employment Highlights

April 2010-present

E-Commerce Manager

Relax The Back Corp.

● Increased revenue 31.1% for RelaxTheBack.com through link building, content development, and promotions. Duties include data gathering, white papers, and milestone scheduling. Monthly visitors also increased 36% YOY.

● Created a “Free Shipping On Orders Over $300” program; increased average ticket order 55%.

● Increased social media presence on Facebook, Twitter, and company blog. Over last 16 months, Facebook “likes” have increased from 400 to 5400+.

June 2008-April 2010

Memento Media

Director of E-Commerce

● Managed 6-member team: SEM account manager, SEO analyst, graphic designer, and content writer to implement multimedia marketing campaigns for a variety of shopping and e-commerce sites.

● Developed and implemented numerous company-wide SEO "Best Practices.”:

- HTML Coding Guidelines

- Content Copywriting Guides

- Keyword Research (density, relevance, weight, etc.)

- Meta Tag Guidelines

● Managed relationships with outside vendors and internal personnel.

April 2007-June 2008

SEO Manager

Integrated Media Solutions, LLC

● Created SEO/SEM strategies for Tempur-Pedic, Liberty Medical, and Hair Club.

● A/B testing, usability statistics, KPIs; Increased revenues on average by 11%.

● Created marketing campaigns that included: e-mail, banner ads, e-commerce sales events, newsletters, and more.

Jan. 2006-Feb. 2007

SEO Editor

The Search Agency

● Site architecture, link building, content development.

● Keyword research, meta data, UX, conversion path analysis.

● Created manual on SEO best practices.

1998-2005

Managing Editor

Working World Magazine

● Managing editor for bi-weekly employment magazine.

● Managed 6-member team of graphic designers and freelance writers.

● Created manual of style and 2000-word articles for publication.

Selected Skills and Abilities

● Google Webmaster Tools, Google Analytics, Magento, Drupal, WebCEO, Logaholic, HTML, Wordpress, XML sitemaps, CSS, WordTracker, Google Adwords/Adwords Editor

Education

1997

University of Missouri-Columbia, Columbia, MO

● BA, Journalism Degree

● Full-time reporter for a daily newspaper while attending school full time.

References

Available on request.

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