Marketing Communications Manager

• Results oriented marketing communications manager with current hands-on graphic design skills.

• Extensive experience in creating strategic marketing communications plans, budgets and sales goals.

• Specializing in leveraging relationships to maximize effective campaigns within limited budgets.

SKILLS

• Creative Team Leadership • Marketing Strategies & Campaigns

• Loyalty Program Launch • Branding

• Sales Support • Customer Research

• Print and Media Buying • Public & Media Relations

• Documentation & Training • Trade Show Coordination

• In-store and Event Activations • Direct Mail and Email Campaigns

• Web, TV/Radio & Print Campaigns

EXPERIENCE

Trade Marketing Manager • October 2008 – July 2009

Frazee Paint

Main responsibilities of marketing strategy for paint manufacturer with company owned retail stores.

(1) Set direction for achieving business objectives.

(2) Create strategic plans and budgets.

(3) Execute marketing strategies.

Key responsibilities:

• Create marketing programs consistent with overall strategies and budget.

• Translate strategy into tactics and drive results. Execute in-store and event activations.

• Train and develop sales and marketing personnel. Monitor performance at store level for documentation and training for promotions.

• Develop competitor and consumer market analysis.

• Initiate and recommend innovative promotion strategies.

Selected accomplishments:

• Launch customer loyalty program with enrollment of 90% of target customer within first three months.

• Manage contact for loyalty members including direct mail and email campaign with 37% click through rate.

Advertising Manager • June 2001 – October 2008 •

Frazee Paint

Provide leadership, management and creative direction for advertising and public relations for paint manufacturer with 126 company owned retail stores.

Key responsibilities:

• Design and produce ads, collateral, emails, direct mail, trade show graphics, giveaways, point-of-purchase signage, product labels and presentations.

• Write copy for collateral, scripts, Website, direct mail, customer surveys, newsletters and media releases.

• Create and monitor advertising plans, deadlines and budgets. Identify and maximize co-op advertising.

• Print and media buying.

• Merchandising plans for retail stores

• Communication campaigns to sales and store staff. Process development, documentation and training.

• Create, monitor and analyze metrics for all campaigns to maximize sales and achieve goals.

• Execute in-store and event activations.

• Direct mail for monthly customer mailing.

• Public and media relations.

• Write, create, distribute, tabulate and analyze Customer surveys.

• Implement company-wide re-branding including Website redesign. Police adherence to brand standards.

• Direct supervision of graphics designer as well as various contract designers and web programmer.

Selected accomplishments:

• Increase ROI by increasing sales 50% and decreasing costs by 30%.

• Negotiate and implement 45 corporate sponsorships.

• Planning and tracking of budgets over $3million in 15% under budget for year.

• Create specifications and manage bids for suppliers and vendors to reduce printing costs 25%.

Graphics Supervisor • January 1999 – June 2001 •

ICS Advent

Oversea all graphic design for computer hardware manufacturer.

Key responsibilities:

• Develop, design and produce company materials including catalogs, collateral, Website graphics, presentations, manuals, trade show graphics, newsletters, multimedia interactive user interfaces and promotional giveaways.

• Manage press and media relations to maximize exposure.

• Responsible for printing, proofing, press-checks, mail-house delivery and mailing of product catalog.

• Create and monitor viral email marketing.

• Customer research including customer surveys.

• Improve, document and train processes for reduction in rework and errors.

• Maintain in-house photo studio for product photography.

• Direct supervision of up to five employees.

Selected accomplishments:

• Award of Excellence, Southern California Unified STC Technical Art Competition

• Responsible for design, production and mailing of up to 900,000 print catalogs with nine international versions.

• Research and analyzes industry trends and maintain knowledge of emerging multimedia technologies resulting in conversion to CD product manuals that provided 75% in cost reduction and ease in revisions.

• Create collateral and support materials for launch of 42 new products within six months.

• Participate in team to convert Website to include ecommerce.

• Create easily understood collateral and documentation for complex computer systems.

EDUCATION

University of Phoenix, MBA in-progress, GPA 4.0

San Diego State University (SDSU), BA in Art, with an emphasis in Graphic Design and Art History minor

University of California, San Diego (UCSD) Extension, Professional Certificate in Marketing and Business Management

AFFILIATIONS Junior League of San Diego and Sigma Kappa Alumnae Group, VP of Finance

SOFTWARE QuarkXPress, Adobe Creative Suite (InDesign, Illustrator, Dreamweaver & Photoshop), Pagemaker, Adobe Acrobat and Microsoft Word, Excel, PowerPoint, Project, and Outlook

Portfolio of samples and references available upon request.

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