Media Director

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HOME: 732-***-**** CELL: 201-***-**** • *******@*******.***

LEE DEVINSKY

PROFILE

Eleven years of continuous growth while serving as an instrumental member of National Broadcast Buying teams as well as a National Broadcast Sales team. Confident and poised in interactions at all levels. I have excellent communication skills, both written and oral, a skilled organizer and problem solver with the ability to consider all options before making a decision. I am also effective in multitasking while working in a fast paced environment. I have also used my skills to start an entrepreneurial real estate investment company with my family. Particular expertise in, negotiating national broadcast deals, product placement deals, media package analysis, budget management, campaign and brand delivery, posting and client presentations, PowerPoint, Excel and Word proficient.

WORK OF EXPERIENCE

[9/07-Present] [KidGuides] [NYC, NY]

[Account Executive, Freelance]

• Developed integrated media plans for various category exclusive deals which included TV and web portal components.

• Cultivated new clients and negotiated annual advertising commitments.

• Built custom presentations showcasing full integration between the on air portion and the website.

• Made numerous client calls presenting and discussing possible partnerships with KidGuides.

[4/07-Present] [Rastelli Real Estate] [Philadelphia, Pa]

[Project Manager/Co-Founder]

• Managed the overall renovation of numerous real estate projects.

• Negotiated with contractors and brought projects and deals to completion on time and on budget.

• Maintained each projects budget and updated them in real time.

• Multitasked between multiple projects on a daily basis.

• Managed a team of over 10 people.

[ 9/2001 – 10/2006 ] [ 20th Television ] [ NYC, NY ]

[ Account Executive, Advertiser Sales]

• Negotiated National Broadcast deals for 20th Television Syndication, DirecTV, and MyNetworkTV.

• Managed vertical agency budgets in excess of $40mm.

• Represented 20th Television at various industry conferences and advertising agency presentations.

• Stewarded and posted media schedules for national broadcast clients.

• Developed interactive and integrated targeted media packages in all genres for various demographics, as well as product placement deals.

• Cultivated new clients while growing existing multimillion dollar accounts.

[ 4/1999 – 8/2001 ] [ Mindshare ] [ NYC, NY ]

[ Associate Media Director, Warner Lambert, U.S. Marines ]

• Negotiated National Broadcast Media schedules in all genres (network, syndication, cable)

• Managed overall client national broadcast budgets in excess of $120 million dollars.

• Stewarded and maintained national broadcast schedules, ensured delivery of over 15 separate targeted brands and campaigns.

• Presented media buys to corporate clients on a quarterly basis.

• Managed a team of 10 buyers.

[ 8/1997 – 4/1999 ] [ J. Walter Thompson ] [ NYC, NY ]

[ Supervisor, Warner Lambert ]

• Negotiated and managed all network and syndication dayparts.

• Provided bi-weekly analysis of media schedules and reported to senior management.

• Managed and trained a team of 5 buyers.

[ 4/1996 – 8/1997 ] [ DDB Needham ] [ NYC, NY ]

[ Buyer, McDonald’s ]

• Negotiated cable and syndication deals.

• Provided weekly cable tracking reports.

• Responsible for daily maintenance and delivery of national cable campaigns.

[ 2/1995 –4/1996 ] [ J. Walter Thompson ] [ NYC, NY ]

[ Assistant Media Buyer ]

• Daily maintenance of Network dayparts.

• Prepared quarterly campaign delivery reports for senior management.

• Negotiated upgraded inventory on behalf of Warner Lambert.

• Allocated targeted network media schedules for 10 brands.

EDUCATION

[ 1989-1994 ] [ Widener University ] [ Chester, Pa ]

[ BA/ Communications: Advertising/Public Relations. ]

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