Sales Customer Service
Resume:
MARIE A. CUARESMA
Newport Beach, CA 92663 *****.********@*****.***
EXECUTIVE ASSISTANT PROFESSIONAL
Dynamic, goal-oriented professional with over 10 years of diverse experience in marketing and consumer insights. Leverage talents, technologies and communication skills to identifying emerging trends, opportunities and solutions.
Visionary, tactical thinker with knowledge in strategic analysis and success in delivering results to enhance business growth and performance. Possess a passionate, optimistic, creative and energetic personality. Enjoy being part of a team and also embrace a strong independent work ethic.
PROFESSIONAL EXPERIENCE
TACO BELL CORPORATION, Irvine, CA 1998 - 2009
Subsidiary of Fortune 500 Yum! Brands, Inc. Generates $6+ billion dollars in company/franchise sales.
Executive Assistant to the Vice President, Consumer Insights/Marketing (1998-2001)
Provide accurate, high-quality and comprehensive support to Senior Executive and team. Initiate outstanding customer service principles and practices with optimistic, compassionate and “going the extra mile” mindset.
• Deliver problem-solving solutions that improved overall efficiency. Responsible for the distribution of highly critical and visible daily sales reports and relevant insights to all key executives.
• Maintain demanding calendar and challenging scheduling of meetings and appointments.
• Present tactful phone coverage, screening and response to callers as fitting.
• Prioritize, compose, review and timely respond to all correspondence as appropriate.
• Plan, coordinate and execute all business travel, events, meetings, workshops, conferences and entertainment activities. Provide onsite support as required.
• Prepare and monitor expense reports, manage day-to-day budget and reconcile invoices/payments.
• Resident technical expert as “go to” person, educating colleagues and offering innovative solutions.
• Travel out of state or country on short notice, if necessary.
Marketing Beverage Analyst, Consumer Insights/Marketing (2007-Jan.’09)
Contribute to Taco Bell’s $1+ billion dollar beverage business strategy by delivering tactical insights that increased sales results and enhanced product awareness and brand image.
• Interface with leadership team and collaborate cross functionally with Pepsi partners, Marketing, Finance, Operations and IT teams in solving strategic questions.
• Plan, evaluate and execute both qualitative and quantitative analyses supporting strategic initiatives to uncover challenges, solutions and relevant insights.
• Create impactful PowerPoint presentations and analysis using Excel and Access modeling.
• Develop and design comprehensive reports revealing emerging trends and opportunities.
• Produce perspectives through evaluating competitive and industry trends on sales, transactions, customer satisfaction, product development and promotional campaigns.
• Prepare Beverage Strategic Plan and all beverage ad hoc analyses requests
Marketing Research Analyst, Consumer Insights/Marketing (2005-2006)
Deliver top-level understanding of the QSR industry and competitive landscape to see changes and measure the effectiveness of our and competitors’ marketing programs.
• Key insights significantly assist senior leadership make fact-based decisions on: Identify new business opportunities, Guide new product development, Develop marketing strategies, Enhance sales force performance, Strengthen category management, Optimize promotion/advertising mix, Understand consumer behavior and customer satisfaction and Increase market share
• Design and execute competitive research studies both from internal data and secondary market research sources, revealing strengths and weaknesses of our company and our competitors.
• Provide competitive context to our sales and transaction data and highlight differences across the regions in share of market, purchase behavior, and menu importance
• Tracked system and same-store sales trends, to understand and interpret competitive position within the industry and to deliver results via top line reports and presentation decks.
Marketing DMA (Designated Marketing Area) Analyst, Consumer Insights/Marketing (2002-2004)
Support the DMA excellence team initiative. Create thorough analyses and insightful presentations on DMA and store level performance. Provided reports and trackers revealing opportunities and weakness.. Provide solutions and recommendations, which impact critical decisions to improve sales and profitability
• Supported Field Marketing with sales/transactions, product tests and promotion results.
• Track store, Company, Franchise and DMA level performance using internal data and a variety of syndicated research vehicles.
• Follow best practices in a continual improvement methodology. Propose changes in procedures, to support the continuous enhancement of processes.
EDUCATION
Associate Degree in Applied Business: Accounting, Alaska Business College, Anchorage, AK
Diploma: Administrative Assistant: Alaska Business College, Anchorage, AK
Diploma: Accounting With Computer & Word/Information Processing: Alaska Business College, Anchorage, AK
Certificate of Achievement: Accounting & Ornamental Horticulture, Orange Coast College, Costa Mesa, CA
Certificates of Achievement: Cosmetology, Goldenwest College, Huntington Beach, CA
RELEVANT SKILLS/QUALIFICATIONS
• Demonstrate professional attitude and decorum. Experience interacting with high-level executives.
• Computer literate performer with proficiency in Word, Excel, PowerPoint, Access, and Outlook.
• Posses learning agility (a quick learner), adjust confidently to changes and new situations.
• Seasoned professional - proactive mentality, entrepreneurial spirit, compassionate, high integrity, optimistic, hardworking, self-motivated, outstanding flexibility and energetic mindset provide for effective leadership and optimal business relationships.
• Results driven achiever with exemplary planning and organizational skills, high degree of detail orientation, prioritize and juggle multiple concurrent projects in adapting to business needs, deliverables and schedules.
• Creative problem solver committed to achieving excellence via quantitative and qualitative analysis to develop innovative solutions and insights that drive and change the business.
• Work autonomously and collaboratively as a team member through clever judgment, tact, diplomacy, pro-active attitude and strong work ethic. Takes initiative with minimal supervision.
• Effective written and verbal communication skills.
• Excellent interpersonal skills - relationship building with internal and external customers.
• Handle sensitive and confidential information with discretion.
• Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.
Contact this candidate