KEITH COMMON ** N. Winsome Path Circle The Woodlands, TX 77380
*****.******@*****.***, 832-***-****
SUMMARY
National Sales Leader with a solid track record of profitable growth in the OEM, construction materials, and emerging spray foam insulation markets. Creative decision maker who differentiates product sub brands and expands contribution margins. Passionate manager of cross-functional activities that improve sales team buy in and customer commitments. Core competencies include:
Channel Strategy Sales Distribution relations
Price Management Sales Team leadership
New Business Development P&L Management
Green Building Envelope Systems Polyurethane market knowledge
PROFESSIONAL EXPERIENCE
• Bayer/BaySystems N.A., Spring, TX 2006 – 2010
$70 Million downstream business unit of the Bayer Corporation in building envelope systems
Sales Director - Spray Foam Insulation
Promoted to Sales Director for Systems House Division of Bayer Corporation for the Spray Foam Insulation business and relocated to Houston, Texas
Successfully managed 8 person direct Sales force, 3 Independent representatives and 3 inside Sales Representatives in a highly competitive roofing and insulation market, emphasizing team selling, and strong personal relationships
Increased sales from $38MM to $52MM in first year.
Successfully grew new start up portion of the business in the Perimeter Wall Foam Industry for BaySystems from $0 to $22MM within the first two years.
Executed sales team strategy with an outside sales partner – Energywise, to grow the Perimeter Wall Foam business amongst the Contractor and Builder community.
• Bayer Corporation, Ladera Ranch, CA 2001 - 2006
Account Manager - Polyurethane Specialties
Promoted and relocated to the West Coast to develop and grow the Specialties Business in the Western States.
Grew sales from $0 - $1MM for new Agricultural market entry for Bayer with new PUR technology
Successfully developed business relationships to become Top Sales person within the Specialties business and increased sales from $8MM to $35MM
Global Key Account Manager – Automotive, Detroit, MI 1999 – 2001
Increased sales from $5MM to $23MM.
Selected to work on Sales Excellence program team to establish best sales practices within 3 business units
Managed all commercial activities at three key global accounts - Grupo Antolin, Magna International, and Bridgestone Seating
Led global meetings to set pricing strategy and negotiated all contracts at all three accounts.
• ICI Polyurethanes, Sterling Heights, MI 1989 - 1999
Automotive Sales Manager – Flexible Foams, 1991 – 1999
Managed all commercial activities for the NAFTA start up of the Chrysler Minivan seating business at Magna International.. Successfully met all sales and operating margin budgets, monthly forecasts and account receivables responsibility each year
Increased sales from $20MM to $38MM.
Automotive Interiors Sales Representative – 1989 – 1991
Responsible for developing commercial presence at the Automotive OEM, Tier 1, Tier 2 and transplant interior trim accounts within a new business unit start up at ICI
Increased sales from $8MM to $20MM.
EDUCATION
1972 - 1977 Bowling Green State University Bowling Green, OH
• B.S., Business Administration
• Major in Marketing (Sales and Marketing Research)