Project manager

Resume

Tom Cregg

** ***** ** *********,

Rancho Santa Margarita,

Orange County, California 92688

Contact details:

Cell - 714-***-****

Email: ********@*****.***

Location: Willing to relocate

Previous roles in USA, Europe and UK within following areas:

• Group Business Development Manager - semi and fixed operations

• Regional Operations Manager for largest UK volume area (London & South East)

• CRM Manager Europe, USA and UK retail groups

• Sales Manager Automotive

• Retail General Manager

• District Sales Operations Manager

• Director Group Marketing & E-Commerce

• Project & Change Management

Automotive Brand Experience

PC – Hyundai, Fiat, Mercedes-Benz, Smart, Renault, Alfa Romeo

CV / LCV – Sprinter, Vito, Atego and all other Mercedes-Benz heavy trucks

About Me

- A very experienced marketing and sales operations executive

- Managed senior roles in the USA, UK and Europe, adapts to change quickly.

- Experience of six brands and 70 retailers in 13 countries, managing budgets, a team of up to 57 and delivery of performance objectives

- Past responsibility for customer service, fixed operations, finance, facility development, training, planning, marketing and sales, network development, CRM, CSI, customer service.

- Ability able to identify business opportunities and weaknesses, construct and manage relative strategies that have proven effective

- Develop people, turn around underperforming departments and businesses, manage change and provide best practice solutions that resulted in significant profitability, market share and customer satisfaction improvements.

- A leader of numerous specialist working groups and projects

- Experience of managing and interacting with senior management at global HQ, national, group and local retail levels.

- Strong communication and leadership skills, confident speaker

- Manage successful implementation of processes and reporting disciplines

Career History

Director Sales & Business Development

Smart Mobile Marketing & CRM Solutions - Period: January 2011 to December 2011

Responsible for sales performance, sales and account strategy, main account management. Recruitment and development of sales force, CRM software systems and process design, retail marketing and database development strategies.

Group Director Mercedes-Benz: Responsibilities

- Sales Manager E-Commerce, Loyalty and New Business sales team using Autoalert

- Group Marketing, BDC, CSI and Business Development

Mercedes-Benz Anaheim, California & Chandler, Arizona – Period: September 2003 to December 2010

Initially create new marketing, call center and retention teams. I took on many of the GSM responsibilities as well as those of the BDC manager and the sales management of the E-Commerce and Loyalty team after 2 sales managers and the GSM were made redundant in late 2008. Oversaw all aspects of variable and fixed ops marketing & business development including budgets, strategy, HR, media buying, creative design, agency management, PR, events, social media, e-commerce, web management, CRM, database management and direct mail. Responsible for performance evaluation, KPI’s, customer satisfaction, loyalty, customer complaints, revenue and regional brand development. Manage – E-Commerce, loyalty and new business sales team using autoalert, BDC (Call Center) customer retention team, reception team (20). (Group turnover $290 million) Anaheim 2004 - 2006 - Sales New car 2,756 from 1823. retail CP hours 83,000 to 114,000, Pre Owned 623 to 874. Grew from 19th to as high as 6th position Nationally for Mercedes-Benz sales.

Dealership General Manager and Group Marketing & Business Development Manager

Mercedes-Benz West London Dealer Group. (I managed both roles from 2002) Location: Slough & Bracknell, England

Baldocks of Bracknell (owned by same company as Mercedes-West London)

General Manager – 2,500 unit Hyundai, Renault, Fiat, Alfa Romeo car dealership Period: January 2002 – September 2003

Responsible for every aspect of the retail operation including HR (57 staff members).

Managed two roles from 2003. Turned around loss making dealership within 4 month period achieving record new car sales V objectives, gross per unit increase of 31%, record pre owned units sales and departmental GP growth of 37% and sales growth of 26%. Service RO sales growth of 37% and reduction in warranty write offs of 17%.

Group Marketing, Business Development and CRM Manager Period: April 2001 – September 2003

Mercedes-Benz West London Dealer Group

Create marketing and call center functions and manage group marketing and business development strategy for 5 stores.

Implement CRM platform, best practice process implementation, manage media buying, creative agency, CSI, database marketing and management, service CP development and call center function for five Mercedes-Benz dealerships.

Achieved group sales growth of 23% on new PC sales, + 26% on service retail CP, 17% parts sales increase, 16% used car sales growth 2nd most profitable Mercedes car group in UK.

European CRM Manager

Mercedes-Benz HQ, Stuttgart, Germany

Period: 1999 – 2001

Construct and implement core European CRM strategies of Mercedes-Benz. Develop and manage these programs within 12 European markets and ensure buy-in of all markets. Develop loyalty, acquisition, new product and creative solutions to support market and product objectives. Ensure on-time and on-budget delivery of programs, working closely with main agencies, utilizing research and data sources to support company objectives. Improve customer value & interaction with CAC (Mercedes-Benz European assistance center). Develop, evaluate and roll-out new market-wide CRM solution. Manage two high level projects - pre owned sales development & communications and main European fleet account sales development.

Regional Dealer Operations Manager

Mercedes-Benz UK - Period: 1995 – 1999

Responsible for sales, service, parts, marketing and dealer financial performance covering all PC, Sprinter/Vito van and Smart car products. Also includes responsibility for brand performance and representation including operational effectiveness, planning, training, financial performance, sales programs, regional marketing group, vehicle allocations, KPI reporting, customer satisfaction and loyalty, CRM, corporate/fleet sales, service and parts performance, new product introduction. Manage 3 regional support personnel - service, parts and technical service managers. Number 1.volume market in UK

District Sales Operations Manager (22 dealerships) – Period: 1986 – 1995

Responsible for sales performance, financial performance, marketing strategy, vehicle allocations, sales programs, facility developments, business development and brand representation standards. Number 2 market for volume in UK

Specialist Relationships

Meet and co-ordinate with major USA, UK and European agencies

PartnersBDDH, Impact, DBA (DraytonBird) E-Fact, Leo Burnett, Ogilvy, Hemels, CooneyBaines, Harte-Hanks, POLK, Martec, Merkley & Partners, Maritz.

CRM and DMS Experience

Advent, UDC, Siebel, ADP, Kerridge, Autoalert, Autorevenue, EZ by NCompass, Siemens Nixdorf, X-Time.

Success Record

> Operations Manager performance – No.1 performing market in UK 1994, 1996 and 1998. First runner-up 1995 & 1997.

> Five-Time “UK Dealer of the Year” award winner and consistently top performing CSI region for UK and London area.

> Generated highest ever volume (113,000) and (57%) of Europe’s sales leads during term as European CRM Manager at Mercedes-Benz Stuttgart.

> Development of Los Angeles regions fastest growing Mercedes-Benz dealer from 19th to 6th position nationally in USA (2003 to 2006). Record profit levels achieved in all departments. 2,743 new car sales, up from 1,800 units 3 years prior.

> Turned around loss making business within 4 months and achieved highest pre owned, service hours and new car sales performance in 83 year company history at Baldocks, Bracknell (2003).

> Development of largest UK corporate sales and overall volume for Mercedes-Benz UK dealer, moving up from 11th position to 1st position within 2 years.

> Track record of developing profitability to highest levels in company history, UK and USA and increasing turnover by a much as $37milion over period 2004 - 2006.

> Two time winner of J.D Power customer service award for Western USA

Special Projects & Working Groups

Member – Mercedes-Benz brand development panel

Member – A-class European tactical sales task force

Member – European Kerridge dealer DMS development and integration team

Member – New product integration group

Leader – National Mercedes-Benz UK fixed operations development group aimed at developing service loyalty and CP income.

Participant - National strategic group to investigate and develop Mercedes-Benz used car network (led by McKinsey consulting)

Developed - UK in-dealer “Customer Handling Process” to support corporate sales buyers (user-choosers)

Project Manager - Pre owned loyalty and acquisition project looking into development of a communications program to attract and retain Mercedes-Benz used car buyers across Europe and support retail sales network.

Project Manager - Corporate sales communications project to identify and create a specific program to attract and maintain dialogue with corporate decision makers and drivers of Mercedes-Benz to influence next purchase decision.

Education, Qualifications & Training

Group Certificate Of Higher Education (Ireland)

Business Studies, English. Mathematics, Biology, French,

‘O’ Levels & GCSE (England)

Certificates of Education

English, Mathematics, Physics, Biology, Geography, Religion, Woodwork,

Qualified/Certified

Mercedes-Benz Dealer Management School

Business Management School

Fixed Ops/After-Sales Strategic Marketing & Operations Management Training

Change Management for Manager

Management negotiation skills

Train the Trainer

MBA / Degree underway

Languages

Level 1 French, German

References

Keith May

VP of Operations

Fletcher Jones Motor Group

Newport Beach

California

(Ex snr VP sales & Marketing Mercedes-Benz USA)

Colleague and superior for 27 years

*****@**********.***

Tel- 949-***-****

Bernard Kuhnt

Director of European Operations

Jaguar Land Rover Europe

(ex company president, Mercedes-Benz Anaheim)

Colleague and superior 15 years

Tel 011**-******* 3002

******@***************.***

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