Media Planner

CAROLINE CHE

Arcadia, CA *****

************@*****.*** • 626-***-****

EDUCATION

California State Polytechnic University Pomona, December 2004 Graduate

• Bachelor of Science in Business Administration

• Concentration in Marketing

PROFESSIONAL EXPERIENCE

MEDIACOM – Burbank, California November 2006 to Present

Account Manager (Media Planner) for Subway-Los Angeles & Palm Springs, Hallmark Channel, OSI Restaurants, Warner Brothers Syndication, The Hub, Warner Home Video and Theatrical

• Plan and execute media plans based on client marketing direction with account supervisors and directors.

• Manage the flow of client media-related changes to meet goals and budgets.

• Resolve problems as they arise in order to maintain client confidence within the brands.

• Establish and maintain good rapport with media sales representatives and vendors.

• Handle multiple accounts under pressure to ensure deadlines are met.

• Oversee and train assistant media planners/interns on day-to-day client documents and activity to ensure accuracy and timely delivery.

• Utilize media research tools and resources to aid in campaign development.

• Leverage analysis to develop business strategies & determine return on investments (ROI) within a campaign.

• Ensure all billing and invoices are accurate for payment to the client and vendors.

• Coordinate trafficking for client, consisting of traffic instructions, copy points, and creative delivery for Local and National television and radio.

• Audit Theatrical movie titles for discrepancies between Electronic and Paper Posts.

• Set-up and monitor movie, plan, flight and commitment data in CinemaUS to reflect the latest approved media plans for traditional and digital media.

• Attend to adhoc finance/billing projects.

• Applied skills in: eTelmar, IMS, SRDS, Donovan Data systems, Aprimo, and CinemaUS

Account Associate (Assistant Media Planner) for Warner Brothers Theatrical

• Assist media planners, supervisors and directors with plan proposal and plan updates.

• Assist in the execution of a media plan based off of national advertising platforms including broadcast, print, placed-based, radio, sponsorships and out-of-home.

• Input and update spot buy, traffic sponsorships, spot specs and insertion orders.

• Handle multiple films and projects under pressure ensuring that the deadlines are met.

• Applied skills in: Galaxy, DataTech, Stradegy and Excel programs.

COUNTRYWIDE HOME LOANS – Glendale, California May 2006 to October 2006

Productions Assistant

• Supported Home Loan Consultant as a contact person for loan inquiries and status requests.

• Prepared, assembled, ordered and distributed sales materials, flyers, mailers, or other promotional items for consumers by developing a personal marketing plan to pursue external sources of business.

• Daily customer service with various vendors such as appraisal, credit, and title companies

• Maintained pipelines for two home loan consultants to process in a smooth and timely manner.

• Accepted new loan applications and entered data into Countrywide systems, obtain credit documentation, disclosures and other forms in accordance with regulatory and CHL guidelines, set up loan files and forwarded for further processing.

• Completed special projects as assigned by the Home Loan Consultant.

FIDELITY NATIONAL FINANCIAL – Pasadena, California May 2005 to May 2006

Tax Disbursement Specialist

• Reconciled, researched, and reviewed balance sheets as assigned.

• Ensured all tax bills, research, C-Service loans, and delinquency reports are processed to meet and exceed standards for accuracy, quality, and timeliness.

• Contact tax agencies for various information; tax refunds, overpayments, payment on incorrect parcel, assessment discrepancies or any other issues the mortgagor brings to our attention.

• Assertively communicate status of assignments to the appropriate supervisor.

RAGING WATERS – San Dimas, California June 2001 to November 2006

Head Supervisor of Cash Control

• Promotion each season from Teller position to Reporter to Assistant Supervisor and finally established as Head Supervisor.

• Managed a staff of 12 highly motivated individuals.

• In charge of interviewing, hiring, and training new employees.

• Reviewed all cash daily revenue transactions within the park.

• Reconciled cash receipts against revenue and analyze year over year income.

INDYMAC BANK – Pasadena, California February 2005 to May 2005

Compliance Analyst Assistant

• Audited, cancelled, and denied loan files using various programs such as MIPS, Application Extender and HMDA Fix.

• Handled high volume of clerical tasks.

• Developed efficient record keeping technique using FAST.

SKILLS

• Ability to work well under pressure, multi-task, problem solves and consistently meet deadlines.

• Positive attitude for new experiences.

• Proficient in Windows 98, Windows XP, Windows 2007, MS Word, MS Excel, MS PowerPoint, MS Outlook, Lotus Notes and Internet Research.

• Typing of 60 wpm and 10 key.

REFERENCES - Available upon request

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