Freelance Senior Copywriter

Brian Johnson

Copywriting| Creative Direction

brianscreative.com

Freelance Senior Copywriter - 2011

Create and execute response-driven 1-to-1 integrated communications that move the needle for all kinds of verticals, including financial services, communications, retail, technology, fitness, healthcare and more.

Associate Creative Director/Senior Copywriter - Rauxa Direct – SF – 02/09 – 12/10

• Created and oversaw a wide range of integrated direct-response campaigns that included direct mail, advertising, DRTV, collateral, in-store merchandising, seminar and event planning, banner ads, landing pages, emails and more

* Played a key role in winning new business pitches like Chase Credit Card Services and generating new business from existing clients

CHASE • SEARS • WELLS FARGO * HEALTHNET • BLUE SHIELD OF CALIFORNIA • LOGITECH • UNION BANK

Senior Project Leader - Kessler Group – SF – 11/07 12/08

• Wrote and managed a broad range of response-driven DM and collateral for Washington Mutual’s retail and credit card services.

Creative Director (freelance) CreativeLift - SF 2007

Inspired teams of writers, designers and art directors to drive results through direct mail, DRTV and radio spots, banner ads, landing pages and emails.

VONAGE • CHARTER COMMUNICATIONS • SNAPFISH • DIGITAL LANDING • MANAGEMYHOME.COM

ACD - World Savings – Oakland - 2005-2007

• Created smart, compelling direct mail, collateral, branch materials and field support

• Managed and mentored staff of Group Managers, Writers, Art Directors and Proofreaders.

ACD - Charles Schwab - SF - 2002-2005

• Supervised the writing department and freelance copywriters for Schwab’s in-house ad agency

• Oversaw the brand voice for all B2C and B2B direct mail, collateral, video, branch merchandising and online communications

VP/ACD - GREY Worldwide - SF - 1996-02

Created and enhanced the execution of B2B and B2C TV, radio, print, corporate videos, collateral and direct mail. Helped pitch and win new business.

24 HOUR FITNESS • ASK JEEVES • ALZHEIMER’S ASSOCIATION • BRAUN • CALENCE • CELLNET DATA SYSTEMS• CHALLENGE BUTTER

HOMEBID.COM • NORTHPOINT COMMUNICATIONS • LUCKY SUPERMARKETS • ORAL-B • PAPA MURPHY’S PIZZA • SAN FRANCISCO ZOO

VISA • ZIPREALTY.COM

Senior Copywriter - Freelance - SF - 1995-96

Wrote great print ads, collateral, direct mail pieces and the occasional software box.

AUNTIE PASTA • BELL SOUTH • COLUMBUS DISTRIBUTING • NEC ELECTRONICS • PG&E • SEGA

Copywriter - Foote, Cone and Belding - SF - 1990-95

Cut teeth on high-tech B2B clients. Created memorable print and direct mail campaigns. Learned RAM from ROM.

AMPEX • CHEYENNE SOFTWARE • EPSON • NATIONAL SEMICONDUCTOR • HEWLETT-PACKARD • NIKON PRECISION

SUN MICROSYSTEMS • TANDEM • UNION BANK

Education

BS Anthropology and French University of Illinois

Advanced French Honor’s Program L’Université de Dijon

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